Beggars Can Be Tedious...

Karl,

Possibly.

However, I've been seeing a lot of "lemming" behaviour
lately... where people implement something because
they've seen someone else doing it.

That's a dangerous practice.

Like all these things, the only way to be sure that a
particular tactic will increase your conversion rate is
to test it with your offer and your traffic. Anything
else is just guesswork.

John

I wouldn't test it in the first place because I don't like
the multiple exit-pop process.

I have a principle in my business that I treat people how
I like to be treated.

I couldn't give two flying fecks if it increases my conversion
or not.

I choose not to use what I consider slimeball techniques.

(The offline equivalent of an exit pop is like you going to
leave a physical store and the owner pulling you by the
arm back in. One tug maybe, but multiple tugs?).

That's from the 20th Century old salesman's tripe but true
book.

Personally, I don't want my prospects and customers to be
screaming during my sales process.

I'm into building a relationship of mutual trust and respect
where people want to buy from me - without the need to
resort to sleazy tactics.

There's more than one way to skin a cat.

Whether something comes top on a split test nor not
is not a sole reason to use it.

I choose to operate my business with a conscience
instead of just a relentless focus on numbers and the
bottom line.

Just because other people are doing it is not necessarily
a valid reason to use it.

I do a gut check and ask: Does this technique feel right
to me?

If it does, I use it.

If not, I pass.

Simple.

And multiple exit pops are in my Do Not Use category along
with multiple upsell hell and other wank marketing tactics.

Dedicated to your success,

Shaun

I wouldn't test it to begin with, I have taste