creating a cooking membership site?

19 replies
Hi,

I was thinking of going into the cooking niche. There are a ton of keywords to target so it seems traffic would be pretty easy. I wanted to build an email list and promote clickbank products to the list as well as start my own membership site that would cost $7-10 a month.

Is the cooking niche pretty good for list building and a membership site? Thanks
#cooking #creating #membership #site
  • Profile picture of the author mclauchlan
    Do you cook, or have knowledge that people would pay for?

    John
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  • Profile picture of the author skatir
    sounds good my friend. give great value, if you build it they will come
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  • Profile picture of the author Brad Gosse
    My advice is to pick a good niche. Lot's of food allergies, diabetics etc. That's where the gold is
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    • Profile picture of the author KenJ
      Originally Posted by Brad Gosse View Post

      My advice is to pick a good niche. Lot's of food allergies, diabetics etc. That's where the gold is
      That's the real ticket

      Find a niche that has people searching for an answer and "feed" that niche.

      I work in 2 tiny niches in the cooking niche and its great. If you go for cooking as a niche you will earn nothing

      If you go for "cooking for left handed bus drivers" (Assuming people are searching for this) then you will make some money.

      Kenj
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    • Profile picture of the author JohnMcCabe
      Unless you really want to butt heads with heavyweights like Food Network, the big food magazines, and even some of the mainstream woman's magazines, I'd think hard about breaking the niche down a lot. Then I'd think about a string of sites rather than just one.

      "Cooking" is just way too big. Think specialty. Brad mentioned special dietary needs, and that's a good one. Think ethnic cuisines, weird ingredients, special occasions, etc.

      Even then, you'd best have enough material to justify $7-$10 per month - material that the average user isn't going to find for free on other websites or in their mailbox, or on the newsstand...
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  • Profile picture of the author socialbookmark
    If you have enough knowledge about cooking, its a good niche. But i don';t suggest you to face it only as a business. Because you should be expert on this area to have visitors and then earn money from it. Its my suggestion.
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  • Profile picture of the author marileej
    Originally Posted by coreytucker View Post

    Hi,

    I was thinking of going into the cooking niche. There are a ton of keywords to target so it seems traffic would be pretty easy. I wanted to build an email list and promote clickbank products to the list as well as start my own membership site that would cost $7-10 a month.

    Is the cooking niche pretty good for list building and a membership site? Thanks
    What did you do to earn $6K/mo. in less than a year? That's very impressive! I want to start a cooking membership too.
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  • Profile picture of the author garyv
    When I first started selling online over a dozen years ago, my first niche was cooking. I had several specialized recipe sites, and sold recipe ebooks and CDs. I made several hundred dollars a day doing that before the niches became over-saturated. I need to give it a go again. I still own recipecd.com and I need to do something with it.

    My 3 biggest recipe niches at the time were
    1. Gift-Jar recipes
    2. diabetic recipes
    3. Camping recipes.
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  • Profile picture of the author Arthur Barn
    That's a good idea. But do you really cook? Is it your hobby?.... it is more easier and comfortable to create and maintain a site like that if you know how to cook. Just a suggestion. Good luck!
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  • Profile picture of the author Brian Lett
    I agree with what "Brad Gosse" and "kenj" says. Find your unsaturated and information hungry niche within the cooking niche. That is how you will be successful.

    On another note, I came across a free membership software two days ago that I thought I would share here since it is on the topic. You can check it out at membersgear.com.

    I am in no way affiliated with this company, their website, or their software. I just thought that I would share what I found
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  • Profile picture of the author julesw
    go niche,
    there is a an excellent interview with a lady who has a cooking membership site for parents who need to make food for kids with a certain medical condition.. check smartpassiveincome.com and look for the episode all about sites doing well outside of the make money niche
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  • Profile picture of the author A.Green
    I definitely agree about finding a niche. Think of who your "ideal customer" is. For instance, if you want to cover general, basic cooking, you might target newlyweds or college-age kids away from home for the first time. Then you could create a fixed-term membership promising to teach them x-number of basic recipes in, say, six months. Then you could provide step-by-step videos. Or it might be for people recently diagnosed with diabetes, high cholesterol or another health condition. Or maybe target people who want to learn to make the most popular Italian/Polish/whatever dishes.

    I think you might get farther if you can solve a particular problem, rather than just provide a bunch of recipes. Like in the first example above, you'd be helping people build a repertoire of healthy, "go-to" recipes, which cuts down on their planning and "wondering what's for dinner" time.

    I don't know what the demand for a membership site would be like, but the demand for recipes and cooking tips is there. I used to run a site on Middle Eastern cooking and even some of the more obscure topics I posted about got lots of views with relatively little promotion.
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  • Profile picture of the author JennyBizz
    Another way to go with the membership site is menu planning. This is great for those with particular health concerns who can only have a limited diet. They would pay $10 per month for your membership and each week you would send them a menu with recipes plus a shopping list. This saves them tons of time and they learn to cook new healthy meals each week.
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  • Profile picture of the author focused
    The cooking niche has many excellent smaller niches that it contains.
    You should better narrow down and define the sub-niche that you target.
    Recipes are great if you pick a more narrowly defined niche.
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  • Profile picture of the author Kal Sallam
    I wouldn't think a membership site would be a success in this category.
    Mainly because the type of traffic would be information seekers.or they might
    Want to pay once for a bunch of recipes.I could be dead wrong Offcourse I'm just assuming.
    You can always test test and test you know
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    • Profile picture of the author kevinzeo
      i love cookingremmember to tell me your cooking site as soon as it published
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      • Profile picture of the author mskonfa
        Originally Posted by kevinzeo View Post

        i love cookingremmember to tell me your cooking site as soon as it published
        You can make money in cooking realm, but as you all say you have to specialize. I'm going into the Jamaican food sub niche. I'm from Jamaica and showing people how to cook Jamaican food using videos, how its done in Jamaica; basically without measuring the ingredients :-). The site is just being setup now although its been out there for about two years just adding content. It will have interviews with normal cooks, family members, friends, etc. and try to give you a taste of Jamaica.

        Chef Todd also has a good membership site at webcookingclasses.com. You can look there for help.

        Bichin' Kitchen has a cult following; met her at BlogWorld once and saw her at another conference too - bitchinlifestyle.tv

        So do something you are passionate about and find an angle that works.

        Kerwin.
        Cookingwithkerwin.com
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  • Profile picture of the author sqcd
    Provide good solid examples and ideas and build your list organically - then they'll continue to read/buy in.

    I also agree with "focused" that perhaps drill down to a more specific niche. Advertising and affiliations might also be the way forward.
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  • Profile picture of the author maggie2
    I really think that if you are going to work in the cooking niche you must have at least some understanding of how recipes work and how foods interact with one another. Most of this is stuff you can learn by reading up about it but practical experience is still the best way to learn about cooking.

    How do I know? From experience. For example, I once made a cake and forgot the baking powder. Now, I knew, intelectually, that the baking powder helped the cake to rise but when I saw the results of leaving it out with my own eyes, then I KNEW for sure that this is what baking powder does.

    I am already in the cooking niche and my first six books were more geared to the 'quick and easy' subniche. I think even that is too broad.

    I am now in the process of working on books that will encompass both diet and food, after all, we still need food, even when on a diet. These books will be about a specific way of eating, however, not general diet books. I think that drilling down into a more specific niche will be helpful, at least I hope so.

    Good luck with your site!
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    Marg

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