Local Lead Gen On Facebook - $5000 per month

I got 3-4 messages yesterday from my Facebook post from people interested in how I used to do local lead generation through Facebook.

This is going to be a very long and indepth post... But I'll show you how you can make $5,000+ every month doing this...

Overview

Basically what you want to do is generate leads or customers for local businesses through Facebook. You then sell these to the business based on a fee you both agree on. No monthly fees or crap like that (you'll make more based on your performance)

Businesses To Target

Some of the best businesses I targeted were...

- dentist office
- personal trainers (bootcamps)

You can also go after

- hair salons & spas
- plastic surgery
- tanning places
- gyms
- lots more

One of the keys you need to remember is you want to target a business that can handle a lot of clients and also has a BIG customer value so that you can get paid more per client/lead.

Your ads are going to cost you the same amount no matter who you target, and if you're working for a dentist you can make 2-3x the money that you can with other low value businesses.

How much should you charge

Basically you need to talk with the business and then figure out what a new customer is worth to them. When I worked with the dentist office I was charging them $75 per new customer that came in and got a free teeth whitening done...

For the personal trainers I was charging them $20 per lead (email, name, phone #) for their bootcamps. Most of them broke even on the leads -> new customers for the first month.

So if they spent $600 on leads, they got $600 worth of business in 1 month from it - so it was all profit from then on for them...

How to track leads/customers

If you're just selling leads, you can do it through aweber, and make the alerts go to the office that you are working with.

If you are tracking new customers then you'll need them to keep track of that. If you think they're screwing you over, then bolt and find someone else to work with...

Offers/Incentives

For your Facebook Ads, youre going to want to offer a good incentive for them to come in...

With the dentist we did a free teeth whitening offer, which has a very high value but costs the dentist pretty much nothing.

For the bootcamps, we gave them a 1 or 2 week free bootcamp pass.

If you don't offer them some kind of deal, it's not going to work.

Also make sure you put a "cap" on the number of people who can sign up, or a date they have to sign up before. Even if its not real, saying something like "Only good for the first 25 Facebook users in Columbus" will motivate them to act.

Target Markets

The business you are working with should know exactly the type of people they want to come in.

When working with the dentist they told me women ages 30-55 were the main demographic, since they booked appts. for the whole family.

So on Facebook I targeted women 30-55 (who have a college degree) in my area.

The Ads

I talked about this in the other Facebook post I wrote yesterday, but the picture is the most important part of the ad by FAR.

Test pictures of the business owner if you have them, as these worked the best for us.

Landing Pages

This is where all the money is made.

You need to TEST everything in GWO...

I ended up using this landing page "application" that then went to a page that gave them the free whitening with the dentist

Free Columbus Teeth Whitening - Teeth Whitening in Columbus

The application just makes them feel like they earned the free whitening. It helped increase conversions, and increase the amount of people who actually came into the dentist office.

Follow Up On Leads

Make sure the business you are working with follows up and calls the leads within 15 minutes of them hitting their inbox. If you wait longer, you basically kill the chance of them answering the phone.

The dentist I worked with had a sales team for this but most places wont. You'll have to work with the secretary or the business owner and teach them some sales techniques and show them how to get the customer in the door.

How To Get Clients To Work With You

This is obviously the hardest part, and the biggest hurdle.

If you know someone like a dentist or a personal trainer, then pitch the idea to them and get started with them.

If you dont know anyone in your area, then do some direct mail pieces to every business in your area. I did this for the dentist. I sent out a letter to 40 different dentists in my area and then he called about 2 days later, and we started the next week.

You can download my direct mail letter here

-> Index of /localebook

Whats The Potential With This?

I dont remember my exact profits, but I believe I made like $2,000 or $3,000 the first month with the dentist. With the personal trainer I made over $600 in 4 days.

I dont do local lead gen anymore, but it is a niche thats RIPE for the plucking right now.

The key is to find businesses that can handle all of the leads you send them (and also for them to have a high customer value)

You have to do the same amount of work whether you're doing this with a dentist or a tanning salon, yet you'll make 3x the amount with a dentist.

If you get just 3-4 clients you could be making $5k per month. Then once you have a niche down (such as dentists) you could expand to dentists in other cities and states as well. There is a TON of opportunity with this!

Let me know if you have any questions...

P.S. - I just realized I still have an ebook I wrote with all this info. I was planning on launching a product with it last year, but never got around to it. You can download the ebook for free (no optin, no catch, no pitches) and also the direct mail piece I used at the link below

Index of /localebook


- Justin