10 Sales a Minute for the Last 24 Hours... hmm

The scarcity has gotten down right retarded lately.

I understand using it, but some of these launches saying only 100,250, or 300 will be sold, are in my opinion about the stupidest thing I've ever seen.

Everyone and their momma knows that the limit isn't true.

Everyone and their momma knows that if they don't buy it today, and buy whatever the big launch is next week can get todays product as a bonus.

There have been a few trends popping up in the last month or so that make me feel that the person selling the product thinks that we are all stupid as hell, and were dropped on our heads repeatedly as children.

You are not in his intelligence demographic

Smells like laziness to me.

If this person actually wanted to still put the scarcity principal into use couldn't he just offer the next 250 products at a sales price or have it on some sort of incremental basis.

That way they can't be outdone by a calculator that looks like this...

Scarcity isn't even "scarcity" any more because if it isn't either a blatant lie or they "decided to open it back up just one more time" .... again .... and again.

I've ranted on a couple of other threads about the mentality of the industry right now. We seriously need to pull the reigns in on it or risk losing all cred.

Mangozoom:

How about a free Corvette?!

Yeah, I know which one you're referring to. The same e-mail landed in one of my junk boxes and I had the same reaction to the "only 250 copies available" headline.

Only 250 copies available, until the 250th order, then another 250 are made available.

Actually Jan I still might buy it ... was just entertained.

I actually really respect the marketer in question.

Hopefully there will be some left

John

I guess the author is going to spend the week end sobbing into his 500K on hearing our comments.

John

I think I know exactly who you are talking about. This scarcity tactic has really gotten out of hand and is totally absurd. Even a huge Guru (like the one you're referring to) is using this, so I guess it must work. We must not be in their demographic, and this is obviously targeted towards rank newbies that must be cropping up everywhere probably due to the state of the economy right now.

Google "20 minute payday".

lol I always chuckle when they say 'only 200 copies left' or 'limited time offer'! Do they really think we're that stupid - do people actually fall for that kind of BS?

Dish the dirt - who is the "guru" ?

Hi Jazbo

I actually really respect this marketer and as is the British tradition will be a gentleman about this.

If you scroll the thread though I think there are a few clear hints

John

It's always interesting that the tactic that annoys people the most gets the most attention.

Maybe the tactic is the blatant use of negative press as it is getting more prevelant.

Anyhow - back to business...** THIS POST WILL SELF DESTRUCT IN 90 SECONDS **

John

I don't think it is a bad strategy as long as it is true.

I know that on occasions I have missed out on products which motivated me to get in quick next time.

John

It really has reached new depths of advertising when gurus launch these claims!

Wat really ....looooooooool

John

Did I miss out on this special offer??? =(

I have a question, a technical one -- suppose there really was a limit on the maximum number of buyers. Is there some sort of function that tells you "sorry, we are sold out, you can no longer buy" or is it all done manually by the seller, i.e. the seller keeps track of how many people bought product and then cuts it off at a certain point?


JP

The only thing "scarce" when it comes to selling digital products is honesty.

Frankly, the only group who actually follow scarcity down to a tee is the black hat world...and they have to do it because if they didn't the technique or strategy would be dead before they reached the scarcity number....

Missed that Frank ... think the sales video is well cool though

I am glad I am not the only one who is annoyed by that tactic. On some products I have been offered/sold through a list, I have been deciding to sit on those that say they are "only" selling a certain number. I bookmark the page, then revisit in the following days. If the site doesn't shut down in 3 days I know the marketer is either no good at this, because his got to have product doesn't sell eve 100 copies a day, or worse a blatant liar and now I don't believe his claims either.

This is one thing that is going to change with the internet here in the next few years. I truly believe that the "noobs" who buy everything they see will slowly dwindle. As subsequent generations of people get on the web sooner and sooner, they will be less and less susceptible to the BS hype. Even our "gurus" will have to change because their tactics of preying on the weak in the heard will not leave them enough meat so to speak. I know I don't make as much as them, because I am honest and strait forward, but I am trying to not have any reservations about how I conduct my business. A capitalist I may be, but with a conscious.

Chris

I NEVER click the Buy Button on my first visit to any sales page EVER.

More often than not, when you click past the OTO or the Up Sell or whatever, the seller will usually put a discount offer in front of you before he lets you exit the page. I personally don't like that style, but most of the big boys use it, so obviously it works or they wouldn't still be using that creepy "wait, before you leave..."

I have to say this campaign has really lowered my respect for the "guru". Most of the things I have seen from him have been very well done and good information. Maybe since he visited the Darkside he hasn't come back yet.

I am on his affiliate list as well. Soon after getting the 10 sales a minute average, he sent out the standings and total current sales. Wanna guess if they were close to the calculated 14,000 for 10 sales a minute?? Nope.. Closer to 3000.

Just be honest and creative in using scarcity. Offer a really cool bonus for the top 250. Raise the price, etc. Just don't be blatantly dishonest.

I won't be buying it even if it was the best product ever. If it was they should use that technique to sell it.

Instead of the only 250 left bs... I have always found that making a purchase Risk free or having a Money Back Guarantee is really the most effective way to close a live sale with a real person. By litterly telling them if you dont like this just cancel it and you will get your money back. I use this technique with 90% of the people I sell to on a day to day basis. On a typical day I talk to 100 people that call me and this is the one closing technique that stands out with people on the fence with buying. If you can make this a focal point with your online offers you will close more sales there to. The biggest thing people worry about in purchasing any product is making a mistake. Eliminate that fear and you have a customer for life

Just navigate away and get it for $27. Or navigate away twice and get it for $48!

Yeah it is the 20 minutepayday program/

I have had some good stuff of Russell so will be nice... but the 250 copies needs to come off the sales page if it aint real

John

The product found on the sales page is 2 year old as well. That is acient in the IM world. And if I am not mistaken it was content that was sent to contest participants for free.

Is it really 2years old ... how do you know this missyox?

My respect is beginning to drain away for this guy

I hope you and everyone else gets a refund every time this happens too.

It's just one of the best selling tactics that most gurus/internet marketers used. and it's effective too

People throw around some laughable numbers these days..lol

If you want to use scarcity use it right...
Look at the guys who are doing it right... Frank Kern, Eben Pagan, Jeff Walker etc...

When they say they're pulling the page off on a certain date, they actually do it... that creates a powerful effect... people take them seriously and know that what they say they'll do, they'll do... so either they get it NOW or they regret it LATER

This is probably called "smoking" you with numbers... But the wrong ones! lol! These are what most sales letters like to do... Add numbers to their pages, but end up with wrong calculations.

I even saw one with a clickbank screenshot with z instead of 2. How lame.

You can dress it up however you want to - you can say that a lot of people do it, you can label it as some common form of marketing, you can call it a clever way to rush buyers into making a purchasing decision - but a lie is always a lie.

And this isn't the kind of lie like, "No dear, that dress doesn't make you look fat."

This is a lie designed to separate people from their money and put it into their pockets.

It's fraud, pure and simple. How can anyone defend that? Just because it's on the internet rather than in a brick and mortar store doesn't make it any better or more acceptable.

Petty larceny really ... and in this case, blatantly obvious.