WHO'S emails do you ALWAYS open and why?

by 74 replies
88
Feel free to post their optin link (if mod is ok with that).

Id like to use this opportunity to observe some great list builders at work.

So, WHO'S emails do you ALWAYS open and why? What makes their emails stand out from the crowd?

And if you are building a list, I would like your opinion too...

What are some hard lessons learned that you WISH you knew back when, that you know now, which has increased your roi from your list?

Thanks warriors. I look forward to your feedback!
#main internet marketing discussion forum #emails #open
  • John Reese and Frank Kern are some,

    because......I can see and stydy the style of their email writing, and the copywriting in the emails.

    If you study emails you can actually see some clever hidden copywriting that goes past some readers eyes.

    Studying these emails can teach you how to structure your own emails.

    Not to forget Jeff Walker!

  • Mr. Paypal, Mrs. Ejunkie and Ms. Clickbank of course. For obvious reasons!
    • [ 3 ] Thanks
    • [1] reply
    • Amen to that one. Payment notifications, of course

      also George Pluss, Cindy Battye(?) free niche that she gives away monthly.
      the nicheaday guy Scott Stan???
      Stuart Stirling great info on instant cash products

      I know I am butchering these guys names but you get the picture. These individuals are giving me something... most of the time. They provide excellent products also.
  • Let's see, I just looked at my gmail, 4 pages of unopened emails (from just last 2 days) from every marketer under the blue sky. Probably the only ones I would open are, Ryan Deiss, Keith Baxter, and Jeff Johnson's.
    • [2] replies

    • Why theirs and no one elses?

    • I unsubcribed from Ryan Deiss because he was sending out too many emails in a short space of time.

      So I was interested enough to subscribe but then the bombardment put me off.
  • I am on all the usual IM'rs lists, but would have to say Frank Kern's are the ones I open more than any other. When I get 10-20 emails all promoting the same big launch I will open Franks or maybe Jason Moffat's because they stand out and don't send out the typical canned emails. They take a different approach and put a different spin on things to make it more interesting and stand out.

    I like to open thiers if for no other reason than to learn from and see what they can come up with just to be different yet affective. I guess it shows that being real and just being "You" can have a big impact on standing out from the crowd.
    • [1] reply
    • I opt into anyone's and everyone's list. I have a special email account just for internet marketing emails. I look at it each day once or twice. I scan the list and read the emails who's subject lines catch my attention and draw my interest.
  • Frank Kerns.
  • Paypal
    My Mum
    Maxbounty
    Josh Todd
    Adam Short
    • [1] reply
    • My mum

      hahahaha

      My reply :

      Tellman
      Mike Filsaime
      Bravo75's mum....... (sorry, couldn't resist)
      looooooads more - but I tend to scan them for research purposes rather than read them.

      Cheers

      Kev
  • Ed Dale, Lynn Terry, Ryan Moran, Tim Gorman, Travis Sago

    Ed Dale because most of the time it has a point and some entertainment value.

    Lynn Terry because she always has a point.

    Ryan Moran because I enjoy his style and stories.

    Tim Gorman because he never sends me garbage, only the most solid content under the sun.

    Travis Sago because he's a good old boy from Arkansas, a good sense of humor, and solid information in most emails.
  • My own Aweber test emails.

    Tony Shepherd's a favorite. Great guy to learn from re: sales funnel creation and simple systems with lots of scalability.
    • [ 1 ] Thanks
    • [2] replies
    • Thank god.

      I thought I am the only weirdo in here
      • [1] reply
    • You actually test them? Maybe I aught to subscribe to yours.

      ans: Tiffany Dow. Mostly they are full of useful information or they point to one of her blog articles because of a special interest or content. Occasionally she sends links to one of her special sales, but rarely, if ever, does she send affiliate links. She NEVER Sends an affiliate link to a product or person she does not have first hand experience with.

      I have no time for those who just send affiliate links every day. I tolerate those who mostly promote their own products, But when there is something informative in most of the emails and each has an affiliate or product link, that is ok, too, even if they include some affilite only emails.

      I also open all of Chris Farrell's email. He uses a relationship model.

      My preference is this. Take time to build a relationship. Offer useful, valuable information for while. Then share your product or the affiliate product YOU USE.

      If you can compile all your emails over the previous 6 weeks to 3 months and put together a book worth buying, then you are on the right track.

      IMHO
      Buck
      • [ 1 ] Thanks
  • Kern
    Moffatt
    Toth
    Haddad
    Fladlien
    Farewell (though he doesn't seem to mail his list anymore)
    Walker
    McElroy
    Silver

    Those are the main ones...I may have forgotten a couple.

    One reason I like emails from the guys listed above is because they are such great reads and so well worded.

    Reading their emails usually puts me in a buying mood, even if they're not selling anything, at least not directly.

    You can learn a ton just by following their emails and seeing how they progress from one thing to the next, how they sell stuff, how they build goodwill, and all that.
    • [ 1 ] Thanks
  • Chris Rempell and Chris Haddad. oh, and Chris Kringle. Something about the name Chris. Hm.
    • [1] reply
    • Always open...
      Jimmy D. Brown
      Jim Edwards

      Paul Myers
      • [1] reply
  • When it comes to marketing in the online medium, I only always open e-mail from FOUR people:

    Ben Settle and Sean D'Souza are two of them. The other two I'm not going to name because they are incredibly brilliant and their e-mails are PURE GOLD. I don't see their names mentioned in this thread, which is good for (selfish) me.
  • Paul Myers. I open Kern's stuff on occasion but other than that I am pretty much done with blatant "offers" emails. It's not a matter of right or wrong though. It is more a matter of time equity....and reading emails and watching videos tied to offers is pretty low on my "to do" list these days.

    Paul Myers does a good job on his newsletter because it feels like they are carefully put together.
  • Chris Freville - Always puts his list first and does not jump on the swipe emails of affiliate offers doing the rounds.

    Matt Carter - Good information emails linking to his videos and blog.
  • Frank Kern - because he is pure magic when it comes to IM
    John Reese - Because I like him and his content
    Jeff Johnson - Because he offers great free content (but he sends out email all too often)
    Jeff Walker - sometimes, because he is good
  • I'm not on any lists in which I open every email, it usually takes one hell of a subject line to get me to open marketing emails anymore, too desensitized I think

    However, I do always open all emails from all my clients
  • I open a lot of emails. I hardly ever click. I'm simply interested in tracking what's happening across the bizop market.

    The ones that I find have the most raw informational value are:

    Clayton Makepeace
    Perry Marshall
    Robert Middleton
    Michel Fortin
    Paul Myers
  • I open everything.. Which ones do I read? Possibly, none....

    I don't really have any good lists I'm on right now... Oh Maybe Maddi Murtaza, Dani Schaeffer, and my own TEST MAIL.

    Caleb
    • [ 1 ] Thanks
  • In the beginning I accepted almost EVERYONE as a customer. Lesson learned? I DON'T WANT just anyone and everyone as a customer.

    Another lesson. The guys who spend the least or want the most FREE from you, are the ones who will eat your lunch.

    The higher cost customers gave/give the least amount of problems.

    The LIFETIME value of a customer is equal to or greater than the largest sums of money you could extract with a one time "launch".

    And having LIFETIME Value customers gives you better referrals. As you know, I prefer a smaller, almost "private" list of satisfied customers who will spend years with me...over the thousands of names on a list which, for the most part, are simply to be exploited (an opinion).

    So, list building advice...be choosy about your customers and do some sort of screening and go for the higher quality customer.

    Or not.

    gjabiz


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    • [1] reply
  • I used to be on everyone's list, then about 3 month ago I just cut the lot and got on with running my business. Much happier now and I no longer worry that I might miss the next amazing product that will make me a millionaire. :-)
    • [ 1 ] Thanks
  • Frank Kern,
    Jeff Walker,
    Mike Filsaime
  • The only marketers whose emails I always read and read 100% are Maddi Murtaza and Imran Naseem. The other one whose emails I mostly open is Erica Douglass from erica.biz. I skip and delete the salesy emails except for Imran and Maddi's. As for Imran and Maddi, I look out for their next product announcement, so I'm looking forward to their salesy emails! Sorry other marketers, I am not interested in guru products, I am not interested in the stuff you promote as an affiliate and I am certainly not interested in $2000/pop coaching sessions (I have a free coach at home who teaches me million dolar stuff... why pay for it when I get it 100% free?)

    Anyways Imran's products are 100% solid gold (or should I sya platinum, it's mroe expensive than gold!) and the stuff he shares helped me a great deal in my offline biz so I will buy whatever he sells. Not only I read Imran, Maddi and Erica's emails but I closely follow their blogs too and comment in them when I have the time.

    The other person whose emails I always read is Steve Pavlina, but he mostly gives valuable info than selling stuff, since it' a personal development newsletter, and sinec I'm interested in getting into this niche, it's really helpful.

    I read the emails from Frank Kern, Jeff Walker, Fabian Tan etc to learn launch tactics and email copywriting. They repeat themselves too much so I read about a quarter of their emails.
    • [ 1 ] Thanks
  • The only marketer whose emails I always open is James Jones. Not only does he have the best keyword tool ever but he puts on the best webinars too. Yes they are sales webinars but normally very good products and also they are a ton of fun. Get there 30 mins b4 they start, its a blast
    • [ 1 ] Thanks
  • Jimmy D. Brown
    Paul Myers

    Because they are consistently good.
  • Justin Brooke from SiteFling.com
    He always has some piece of great content in his emails.
    I usually feel like I owe him money after reading. I have
    learned a lot from him.
    • [1] reply
    • "Re: WHO'S emails do you ALWAYS open and why?"

      You know, that's a good question. I'd have to say my answer has kind of evolved over the last year or so.

      As of now, I always generally open emails from:

      Frank Kern
      Trey Smith
      Bob Serling
      Clayton Makepeace
      Jeff Walker
      Jeff Johnson
      John Reese
      Matt Carter
      J-Mo

      ...And that's pretty much it, as far as people I care about reading from.

      The second answer I'd give to this is that I subscribe to almost any list I can get on, mainly to get content for my swipe file. Although I only generally care about reading the emails from the people listed above, I'm on more than numerous lists, and I open the ones that have compelling copy for headlines.

      Then, I open the email and see how it goes. If the copy is consistent and makes me want to click through, first of all I DON'T, but instead I analysis what made me want to click through and add that to the swipe file.

      Works for me

      -Tom
  • Travis Sago
    Tiffany Dow

    Both have emails full of great info
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  • Nearly all of them.

    I study them.

    What's good about them.

    What's bad about them.

    Heck, I even open spam that sneaks through my filters... now THERE'S marketing for ya.
    • [2] replies
    • Not very many emails from internet marketers that provide any real value or substance. But these are people that actually do in my opinion.

      Jason Fladlien
      Clayton Makepeace
      Marlon Sanders
      Tony Shepard
      Frank Kern
      • [ 1 ] Thanks
    • Good advice Gary, I have an email address setup which is opted in to about 200 different newsletters, lists, etc. It's very enlightening to see who are making the same offers, who are swapping lists, who are using pre-fab content and who are actually doing something unique and actually "marketing" in a smart way to their lists instead of flogging them with junk. It's also quite amusing to see some well known internet marketer's emails with the classic {name}....{use this keyword} gibberish in emails.
      • [2] replies
  • Perry Marshall
    Glenn Livingston sometimes

    Both segment their lists. I sometimes buy something just to see what other emails I get because of that purchase. Fan of the Maze, want to 'get' it.

    http://www.perrymarshall.com/invisible-streams/
  • I am on heaps of lists and so usually only open things that have a catcy subject line, but the five IMers emails I always open are

    Jimmy Browns
    Tiffany Dows
    Jason Fladlien
    Justin Brookes
    Paul Myers

    They all provide really good information in their emails and not a lot of promo stuff - I particularly like Tiffany's just because she is human and seems really great. I have boight a lot of Jimmy Brown's and Jason Fladlien's stuff so I am always on the look out for more and Justin and Pauls are recent signups but they seem to know their stuff.

    Now back to work for me, lol
    Lisa
    • [ 2 ] Thanks
  • I've unsubscribed from every list I was on. I got sick of the endless stream of launch emails. If I'm curious about a launch, I'll find out what I need to know here or on one of the few other forums I'm a member of.

    Basically when it comes down to it, building my business is more important to me than building someone else's business. My money is better spent investing in my own business.
    • [ 1 ] Thanks
  • Never have never will.

    we all need to have some respect for our fellow man!!!
  • Travis Sago...not only do I open them, I actually look forward to them.Why?Because he gives very good info, & he's funny.He makes his emails fun, gotta love that!
  • Definitely from my ISP, must read, especially when it refers to your account
    • [1] reply
      1. my working partner
      2. Ed Dale from The Challenge

      That's about it, no one has ever kept my full attention (ok, except Michael Gunn, but that was just one-time ride).
      • [1] reply
  • Mainly from people I know or have paid for subscription. The rest goes to trash.
  • I only open emails of warriors I have grown to appreciate over many posts and try get on their lists.

    But most of these people do not send a whole bunch of Mail and when they do it is quality.
    • [1] reply
    • I only open when there is an important webinar or an advertising method that helps me build my business.
  • Matt Carter - He always gives free information and videos. Learned a lot from him.

    Mark Ling - Same as Matt Carter.

    Chris Farrell - Same as above.

    These 3 guys are among the best in the industry and give out so much free information to help you build your business.

    I pretty much delete everybody else.
  • Chris Guillebeau, Paul Myers, and some blog subscriptions. That's all I have time to read.
  • I read;

    Paul Myers
    Don and Jeremy
    Martin Avis
    Kevin Riley
    Caleb Spilchen

    Chris
  • There's no one who's e-mails I always open, without exception.

    I generally open Kern's mails because I love his marketing style and there's usually a lot of entertainment value in his messages.

    I also open most of Jason Fladlien's mails because his stuff is usually valuable (whether it's free or something he's promoting).

    There are a few more that I pay above-average attention to, but I also gotta say that I don't check my "guru-inbox" very often anymore.
  • Adam Horwitz(a 19-year-old Internet Marketer) because he is so intelligent and always he has something nice to say

    Dave Guindon - one of the best in my opinion, Internet Marketeers.He always offer terrific bonuses when you buy affiliate products through his link, he knows what he is doing,very smart,offers a lot of free video series.

    Dimitris
  • Seems like I'm opening less and less these days, but maybe I'm just on too many lists. The ones I do open are:

    Jay Abraham
    Perry Marshall
    Frank Kern (not as good as a few years back though)
    David Frey
    Andy Black
    Jon Leger
  • I Open James jones from MNF and Ewen Chia's emails as they are the only one I am subscribed to at the moment.
  • I alwasys look out for Chad Kimball and Colleen slater.Because these two are the ones who DO NOT teach us marketing by making us their customer and making us an example for us

    Also i open emails from the software support.............imean support related to softwares ive bought and thier update info
  • I always open the ETR (Early to Rise) emails, probably the biggest player in the IM (direct Marketing) niche.

    They are part of Agora marketing, there is so much you can learn from these guys.

    John
  • Banned
    [DELETED]
  • I always opens my Orkut, facebook and gmail ids...........
  • A lot of spam emails so I can mark them as junk, and old emails from years ago so I can unsubscribe!
  • Jimmy D Brown
    Charlie Page
    Terry Dean
    Perry Marshall

    ...pretty much anyone who talks about building long term business and not the latest greatest traffic generation strategy or hot fad offer..

    Funny how those "ole school" guys seem to stand the test of time..
  • Paypal
    Hydra Network
    Imran Naseem
    WSO Alerts
    .................................
    • [1] reply
    • Frank Kern
      Travis Sago
      PotPie Girl Jennifer
      James Martell

      Because...

      ...I trust them, enjoy what they have to say and the way they say it.

      I feel comfortable with them.

      They're fun.
  • It changes for me over time....at one time, I would always open Mike Filsaime as I was a customer. The more I learn, I never open anything from him due to how he treats his list and the phone calls, ect...

    I always open Jeff Walker, Frank Kern, Jason Moffat, sometimes Glenn Dietzel and a few others including Eben.

    My goal is to learn what the real successful IM's are doing, not just to buy everything they are ALL hocking at the moment.

    One last thing, I will click a link and watch a video long before I will read a 30 second email.


    Enterpryzman
    • [1] reply
    • Honestly, no ones.

      The only lists I'm on are the ones I get automatically added to after I buy a product and I usually end up unsubscribing at some point, anyway.

      The day I unsubscribed from all of those lists that I was on was the day I started to get productive and started making money.
  • I opened many emails daily, but emails that I ALWAYS open and read are from:

    1. Geoff Shaw - A simple and straight to the point marketer, minimum fluff!
    2. Brad from WP Bl4ck h*t - He's never sent email about offers other than his own releases from his forum, and his guides are freakin awesome!!
    3. Eric Louviere - I like his style and looks like he likes me too
    4. Tiffany Dow and Kate Anderson for their great PLR offers.
    • [ 2 ] Thanks
  • Banned
    [DELETED]
  • Ryan Deiss (regarding his own products ONLY)
    Daniel Tan (innovative)
    Matt Carter (seems like everybody steals his material, so I go to the source)


    Dropped all the others as many of them have become affiliate whores, willing to peddle some new product without even looking at it. (e.g. Matt Bacak, Mike Filsaime, James Rogers, Dave Guindon, George Brown, et cetera)
  • for me it is always my acquaintance, for my personal mails. And if I am checking my marketing ID I make sure to discard all the spams, but still there comes few mails which catch my attention with their subject line and content.
  • I don't know if you are still looking for responses, but I am replying because I would also like to know:
    Who are Don and Jeremy?

    I have been on a number of lists, some of which are mentioned here. There are a few I will get onto, in time, when I have the time - and need.

    For the best for me so far, are:
    Andrew Hansen - knowledgeable, helpful, and is not all about selling a product, or always strictly IM. GREAT value
    Matt Carter - straightshooter with good info
    John Ritz - ditto
    Pot Pie Girl - has good products and gives value. maybe sending a few too many promotional emails.

    Dave Guindon, Andrew Cavanagh, Andy Srinarayan and Rich Shefren also good, but I no longer subscribe as I have enough right now.

    I agree with what was said about Dave Guindon
    Of those I have subscribed to previously are Jeff Johnson & Craig Garber. Both supply a LOT of very good, helpful information, but just far too many emails - which is part of their marketing/autoresponder methods - which they themselves promote in their products.
    No less is more there!

    Similarly with Eben Pagan and Mark Ling, who maintain a bombardment of sales pitches. I had heard for a long time the amount of very good material Mark provides, such as Traffic Travis, but I was getting sales pitch after sales pitch. That GFC!!

    To all who provide their time and effort and energy in their emails, newsletters and blogs to benefit (AND support) all of us..........
    "we salute you"

    Regards
  • Banned
    [DELETED]
  • Most of my "must open" e-mail comes from people associated with Squidoo. I honestly don't think very many of them would be here, so you wouldn't know most of their names.

    Tiffany Dow because I really appreciate her ethics when it comes to protecting her list and marketing honestly

    Carol Wingert because she's a good friend & I enjoy her blogs

    John Lawson from ColderICE.com because he knows eBay

    Willie Crawford ... well, just because he's Willie Crawford, LOL.

    I've unsubscribed from most marketing newsletters ... sometimes because I am just sick of being pitched to all the time, sometimes because I've observed smarmy behavior, but mostly because I need to overcome shiny object syndrome and just focus on what I already know how to do.
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