Are You Recession Proof?
recession proof? The answer has four parts.
First, we focus on profits. We ask, "What's the most profitable thing we can do right now?"
We then take immediate action to generate cash. We don't focus on the next big idea. We
don't focus on cutting expenses. We don't push a new product extra hard. Instead, we
focus on profitability. Of course, this might result in some of the actions I just mentioned,
but those are a means to an end. We start with profits on the mind.
Second, we spend a lot of time on customer service. We have memberships and we're
always listening to customers. We do what we can to keep people happy. We do whatever
we can to make THEM profitable and successful. If they win, we win. It's impossible to
deliver big results if you don't take care of the small stuff. Snowballs grow into crushing
boulders when they roll down hill.
Third, we are always looking for the next hungry crowd. We slice and dice our data. We
test and tweak. But at the end of the day, it's about finding people who need products and
services. They reward you for great results.
Lastly, we are relentless. No matter what happens, we keep pushing. If you think you can
generate $1,000,000 in 6 months just starting out, you're in for a world of pain. I know that
some people have made millions faster than that, but most folks have to put in some time
first to make it happen.
That's all. If you focus on your business, your customers, and hungry markets you will
always be recession proof.
~ John
Bare Murkage.........