IS NOT All ABOUT TRAFFIC -I posted this in another forum and it caused a little bit of controversy

14 years ago

I agree with your thoughts, conversions will always be the heart of any business. But traffic is always given priority first as there will be no conversions if there is no traffic.

Andrea

Thanks

Signature

Virility Ex|Mobile Website Design|Yeast Infection Causes|Extenze Male Enhancement

{{ DiscussionBoard.errors[2770735].message }}

talbrice

14 years ago

You're right but don't forget that without traffic you wouldn't be worried about conversion

Thanks
1 reply

Signature

Always keep smiling! :))

{{ DiscussionBoard.errors[2770747].message }}

skyline-SEO 14 years ago

Originally Posted by talbrice

You're right but don't forget that without traffic you wouldn't be worried about conversion

Yes I completely agree, Its just that lately I've encountered many people who are TOO focused on traffic but aren't really making the most out of that traffic.

Too many "black holes" for visitors specially in non IM niches. I believe that you absolutely NEED traffic, but I would test conversions with a bit of traffic and the once I have a good idea of how a site is going to convert then scale up the traffic.

My advice, before you spend a lot of time or money on driving traffic, test your conversions

Thanks
- Thanks
Signature
{{ DiscussionBoard.errors[2771856].message }}

thebitbotdotcom

14 years ago

I don't see any controversy in that post. Targeted traffic is what you want and like you pointed out, a site with a strong and convincing call to action so that it converts well.

I am a big believer in making the most of the traffic that you do get.

Thanks
1 reply

Signature

Do Your Copywriting Skills Suck?

Let Us Help You Develop Your Writing Skills!

Submit Guest Posts With [ TheBitBot.Com ]

{{ DiscussionBoard.errors[2770752].message }}

skyline-SEO

14 years ago

Originally Posted by thebitbotdotcom

I don't see any controversy in that post. Targeted traffic is what you want and like you pointed out, a site with a strong and convincing call to action so that it converts well.

I am a big believer in making the most of the traffic that you do get.

Yeah I don't know why it caused controversy either.
I agree 100% with you

Thanks
1 reply

Signature

{{ DiscussionBoard.errors[2771858].message }}

Ivelin2008

14 years ago

if your site converts very well and you have high visitor value
you can afford to pay more for traffic than other people
and get all the traffic that you need.
So traffic is secondary. First comes conversion.

But in order to get high conversion rates
you need to test and optimize
and you need traffic for that.

Thanks
1 reply

Signature

Want to build a real solid $10k/month online business?
Then add me on FB, I can help :)

{{ DiscussionBoard.errors[2771946].message }}

skyline-SEO

14 years ago

Originally Posted by Ivelin2008

if your site converts very well and you have high visitor value
you can afford to pay more for traffic than other people
and get all the traffic that you need.
So traffic is secondary. First comes conversion.

But in order to get high conversion rates
you need to test and optimize
and you need traffic for that.

I Agree
that's why I said to test with little traffic and scale up once you have a tested offer

Thanks

Signature

{{ DiscussionBoard.errors[2772178].message }}

Alexa Smith

Banned 14 years ago

Originally Posted by skyline-SEO

I'd like to hear you thoughts

I'm not at all surprised it caused some controversy elsewhere.

I imagine that some/many of the people who disagreed with it are the same ones who (if/when they do article marketing) imagine that trying at all cost to increase their click-through rate as much as possible is the most sensible approach. And a lot of people do think that.

Thanks
1 reply

{{ DiscussionBoard.errors[2771974].message }}

Bill Farnham 14 years ago

I posted this in another forum and it caused a little bit of controversy

C'mon, you've posted this on 5 sites...

~Bill
- [ 2 ] Thanks
Signature
{{ DiscussionBoard.errors[2772058].message }}

eiilers

14 years ago

No Traffic = No Conversions. But I totally do agree with you that conversions ARE very important too and there is a over-emphasis on traffic, when they should be equally important.

Thanks
1 reply

Signature

Steve Eilers
Boost Marketing Group LLC
www.boostGR.com

{{ DiscussionBoard.errors[2772003].message }}

skyline-SEO

14 years ago

Originally Posted by eiilers

No Traffic = No Conversions. But I totally do agree with you that conversions ARE very important too and there is a over-emphasis on traffic, when they should be equally important.

No conversions = No money or lost money & Time in traffic

Thanks
1 reply

Signature

{{ DiscussionBoard.errors[2772192].message }}

cashcow 14 years ago

Originally Posted by skyline-SEO

No conversions = No money or lost money & Time in traffic

Very true, but you cannot test the conversions without the traffic.....

Lee
- Thanks
- 1 reply
Signature

Gone Fishing
{{ DiscussionBoard.errors[2772303].message }}
- skyline-SEO 14 years ago
  
  Originally Posted by cashcow
  
  Very true, but you cannot test the conversions without the traffic.....
  
  Lee
  
  I Agree, just like traffic without conversions is a waste
  
  Thanks
  
  Signature
  
  {{ DiscussionBoard.errors[2772339].message }}

Wesley Atkins

14 years ago

Well said... People put to much time and effort into increasing their traffic online when simple changes to their website can bring huge increases in conversion and profits.

Thanks

{{ DiscussionBoard.errors[2772033].message }}

abnation

14 years ago

Doesn't all that kinda go without saying? I thought that was perfectly well understood by everyone. No conversions=no sales and you can have as much traffic as you like

Thanks
1 reply

Signature

The Automator - PRE LAUNCH - Automation Everywhere!

{{ DiscussionBoard.errors[2772068].message }}

skyline-SEO

14 years ago

Originally Posted by abnation

Doesn't all that kinda go without saying? I thought that was perfectly well understood by everyone. No conversions=no sales and you can have as much traffic as you like

I agree

I think Traffic is Vital but it is the means to an end so when I say is not all about traffic I mean Traffic is Very Important but it is only the vehicle to get where you want.

Thanks

Signature

{{ DiscussionBoard.errors[2772207].message }}

Rus Sells

14 years ago

I'm finding that many, not all who are only worried about traffic because they feel it will bring in more sales are not really thinking like a true business person.

Any business person with half a brain knows that getting people in the door is only a particular segment in the sales process.

That's like paying for a bill board that say, Come to my store but don't buy my stuff! Its a waste of, time, effort and money.

Learn to convert, then scale up the traffic, obviously.

PS: Damn! Learn to convert! As I typed that I thought, crap that's a great domain name! Snapped it up!!!

Thanks
1 reply

Signature

Review Sentry

Dotcomcodex

{{ DiscussionBoard.errors[2772172].message }}

Retta

14 years ago

Originally Posted by Rus Sells

I'm finding that many, not all who are only worried about traffic because they feel it will bring in more sales are not really thinking like a true business person.

Any business person with half a brain knows that getting people in the door is only a particular segment in the sales process.

That's like paying for a bill board that say, Come to my store but don't buy my stuff! Its a waste of, time, effort and money.

Learn to convert, then scale up the traffic, obviously.

PS: Damn! Learn to convert! As I typed that I thought, crap that's a great domain name! Snapped it up!!!

I will be checking on that to see if you put any decent info on it! I need to learn how to do that.

Thanks
2 replies

Signature

http://www.hawaii-vacation-guide.org

{{ DiscussionBoard.errors[2772767].message }}

Retta 14 years ago

For me, I need the traffic first, so I can start learning how to convert, because as it stands right now, I don't even have enough traffic to test anything!
- Thanks
Signature
http://www.hawaii-vacation-guide.org
{{ DiscussionBoard.errors[2772778].message }}

Kevin AKA Hubcap

14 years ago

Why is it whenever a thread like this is posted we get responders taking polarizing positions.

The OP never said traffic wasn't important but that it's one piece of a puzzle that if put together properly can be very profitable.

Why go on the hunt for more traffic when your current traffic can be used more effectively?

Once you optimize for your current traffic you can turn on the faucet and watch the money roll in.

Thanks
2 replies

{{ DiscussionBoard.errors[2772877].message }}

Kevin AKA Hubcap

14 years ago

Originally Posted by Cataclysm1987

I think the real reason people freak over traffic isn't because it's more important, but rather because it is a hell of a lot tougher to get!

Conversions you just need a good product with good copy.

Traffic can take years and thousands of dollars to master.

I know where you're coming from but I think you're wrong. You can turn traffic on and off at the drop of a hat.

True.. pure search engine traffic might be the most difficult to get but there are other more effective ways to get traffic such as JV's and Adswaps.

Originally Posted by precious007

It's like the egg and chicken situation ..

I've got to disagree here too.

There is no chicken and egg situation.

Whether online or offline targeted traffic is the best traffic. Concentrate on driving it from the start while increasing conversions by split testing.

Thanks

{{ DiscussionBoard.errors[2772914].message }}

skyline-SEO

14 years ago

Originally Posted by Kevin AKA Hubcap

Why is it whenever a thread like this is posted we get responders taking polarizing positions.

The OP never said traffic wasn't important but that it's one piece of a puzzle that if put together properly can be very profitable.

Why go on the hunt for more traffic when your current traffic can be used more effectively?

Once you optimize for your current traffic you can turn on the faucet and watch the money roll in.

YES Thank YOU!

no reason to "go on the hunt for more traffic when your current traffic can be used more effectively"

Thanks

Signature

{{ DiscussionBoard.errors[2773209].message }}

Blase

14 years ago

This has been a battle that I have fought for years.

I am an offline marketer and have been for 37 years.
I've been coaching small businesses since 1995.

No matter how many prospects you send to a business
either online or offline if the business doesn't have it's
act together they won't see results.

AND there is the rub. As a small business coach you would
be amazed at how times it's your advice that didn't work not
their lack of conversion systems.

What I have done to eliminate that problem and objection
is to set up the clients expectations right up front. They
know going in what they have to do and it's in writing.

I have walked away from $2500 per month retainers
because the client wasn't doing his part. The last
thing you need is a business owner telling other business
owners at the next chamber meeting that your system
doesn't work.

Thanks

Signature

"Nothing Happens Until Something Is Sold"

{{ DiscussionBoard.errors[2772249].message }}

skyline-SEO

14 years ago

Originally Posted by BlogTipss

Realy great post . thanks for sharing.

Thanks a lot
I appreciate it

Take Care

Thanks

Signature

{{ DiscussionBoard.errors[2772396].message }}

Stephen Bray

14 years ago

Let's face it, it isn't about traffic
its about sales.

Sales are the result of a funnel
and that funnel starts with traffic.

Even if someone comes to your
web site it's highly unlikely that
they'll purchase your product or
buy your service unless you're
demonstrating:

a) you have precisely what they want
b) your offer is irresistible
c) you have reversed the risk via a
superb guarantee.

Even with these components in place
anyone doing their due diligence will
surf around, so your offer must also
be memorable.

Untargeted traffic is simply like shooting
a shotgun wearing a blindfold. Hell, you
may be lucky and hit a flock of quail but
most likely all you'll get for your efforts
is a gun to clean.

Targeted traffic is different. You identify
your quarry. You keep downwind. You hide
in anticipation and you shoot with precision.

In terms of the volume of the shot
discharged far less lead is spent, but
the prize . . . .

Stephen

P.S. Haven't been hunting with a gun
since I was a boy.

Thanks
1 reply

Signature

Send me a DM, or visit my support desk to contact me: http://support.stephenbray.com

{{ DiscussionBoard.errors[2772401].message }}

skyline-SEO

14 years ago

Originally Posted by Stephen Bray

Let's face it, it isn't about traffic
its about sales.

Sales are the result of a funnel
and that funnel starts with traffic.

Even if someone comes to your
web site it's highly unlikely that
they'll purchase your product or
buy your service unless you're
demonstrating:

a) you have precisely what they want
b) your offer is irresistible
c) you have reversed the risk via a
superb guarantee.

Even with these components in place
anyone doing their due diligence will
surf around, so your offer must also
be memorable.

Untargeted traffic is simply like shooting
a shotgun wearing a blindfold. Hell, you
may be lucky and hit a flock of quail but
most likely all you'll get for your efforts
is a gun to clean.

Targeted traffic is different. You identify
your quarry. You keep downwind. You hide
in anticipation and you shoot with precision.

In terms of the volume of the shot
discharged far less lead is spent, but
the prize . . . .

Stephen

P.S. Haven't been hunting with a gun
since I was a boy.

WOW GREAT post!! thanks

Thanks

Signature

{{ DiscussionBoard.errors[2772437].message }}

Rus Sells

14 years ago

What I have done to eliminate that problem and objection
is to set up the clients expectations right up front. They
know going in what they have to do and it's in writing.

SO TRUE!!!! That is a golden nugget of wisdom that I learned a long time ago!

Having a client with unfulfilled and unrealistic expectations is in most cases our own damn fault!

Thanks

Signature

Review Sentry

Dotcomcodex

{{ DiscussionBoard.errors[2772404].message }}

HeySal

14 years ago

Agreement here.

It's much more important to make sure people want what they see before loading time, money, and/or effort into traffic - conversion is the first priority - traffic, the second.

Old proverb - you can lead a horse to water but....................

Just sayin'

Thanks
2 replies

Signature

Sal
When the Roads and Paths end, learn to guide yourself through the wilderness
Beyond the Path

{{ DiscussionBoard.errors[2772424].message }}

skyline-SEO

14 years ago

Originally Posted by HeySal

Agreement here.

It's much more important to make sure people want what they see before loading time, money, and/or effort into traffic - conversion is the first priority - traffic, the second.

Old proverb - you can lead a horse to water but....................

Just sayin'

I couldn't agree more

Thanks

Signature

{{ DiscussionBoard.errors[2772428].message }}

Rus Sells

14 years ago

And what is one of the most simple and cost effective way to drive traffic so you can test and measure conversion?

PPC FTW!

Originally Posted by HeySal

Agreement here.

It's much more important to make sure people want what they see before loading time, money, and/or effort into traffic - conversion is the first priority - traffic, the second.

Old proverb - you can lead a horse to water but....................

Just sayin'

Thanks

Signature

Review Sentry

Dotcomcodex

{{ DiscussionBoard.errors[2772431].message }}

Cataclysm1987

14 years ago

I think the real reason people freak over traffic isn't because it's more important, but rather because it is a hell of a lot tougher to get!

Conversions you just need a good product with good copy.

Traffic can take years and thousands of dollars to master.

Thanks
1 reply

Signature

No signature here today!

{{ DiscussionBoard.errors[2772435].message }}

skyline-SEO

14 years ago

Originally Posted by Cataclysm1987

I think the real reason people freak over traffic isn't because it's more important, but rather because it is a hell of a lot tougher to get!

Conversions you just need a good product with good copy.

Traffic can take years and thousands of dollars to master.

I disagree

Almost anybody can drive traffic to a website, Now driving targeted traffic to a website that converts that's the real challenge

thanks for posting

Thanks
1 reply

Signature

{{ DiscussionBoard.errors[2772451].message }}

Samuel Baker

14 years ago

Originally Posted by skyline-SEO

I disagree

Almost anybody can drive traffic to a website, Now driving targeted traffic to a website that converts that's the real challenge

thanks for posting

I agree with this post here, just because you have a great sales copy / product, won't make the WHOLE difference.

Thanks
1 reply

Signature

SWTOR Leveling Guides
Bioware SWTOR

{{ DiscussionBoard.errors[2784893].message }}

moneyneed 14 years ago

I totally agree with getting targeted traffic, still internet marketers need to know of TRAFFIC, how to drive it to their site before making it to convert.
- Thanks
- 1 reply
Signature

Let me write for you - http://www.warriorforum.com/wanted-m...tent-free.html
{{ DiscussionBoard.errors[2784916].message }}
- Robert Puddy 14 years ago
  
  Originally Posted by moneyneed
  
  I totally agree with getting targeted traffic, still internet marketers need to know of TRAFFIC, how to drive it to their site before making it to convert.
  
  Ok My last post in this thread then I'm going to let everyone who disagreed with me stew in their own poo
  
  Doesnt matter if the traffic is targeted or untargeted... If you dont have all the elements needed to convert visitors your revenue will be nil.
  
  The sales process is absolutely the deciding factor, doesnt matter where the traffic comes from or how many come. If you dont get all the pieces of the process in place your going to fail
  
  I see it all the time, clients tell me if they only had more traffic, and the real problem is when the traffic they do have get to the page they leave without buying or subscribing.
  
  Simple changes in their process, changes in the copy and instant cash...
  
  Sometimes their so close its mindboggling, a simple set of changes that takes then 10 to 15 minutes to do can change things from no cash to a full time living...Its that important.
  
  Dont believe me watch this video testimonial from a client
  http://robertpuddy.com/keeper.wmv
  
  Thanks
  
  Signature
  
  Testing and tracking is a great way to give yourself a pay raise & itâ€™s easier than ever with hitsconnect
  
  {{ DiscussionBoard.errors[2785394].message }}

Zeus66

14 years ago

Initial Traffic > Conversion > List

In that system, initial traffic is the least of my concerns. Better conversions = less focus on traffic. Building a list of buyers (conversions) = even less concern about initial traffic.

It's about turning first-time visitors into lifetime customers. That's a business. Show me someone constantly worried about initial traffic and I'll show you someone chasing their tails. That's not a business.

John

[ 6 ] Thanks
1 reply

{{ DiscussionBoard.errors[2772471].message }}

skyline-SEO

14 years ago

Originally Posted by Zeus66

Initial Traffic > Conversion > List

In that system, initial traffic is the least of my concerns. Better conversions = less focus on traffic. Building a list of buyers (conversions) = even less concern about initial traffic.

It's about turning first-time visitors into lifetime customers. That's a business. Show me someone constantly worried about initial traffic and I'll show you someone chasing their tails. That's not a business.

John

Zeus66 That is an extremely good point.

I always run into the how to get more traffic? question on a daily basis and focusing in just traffic can get you in a lot of trouble.

I think you hit it right on the head when you said "It's about turning first-time visitors into lifetime customers."

GREAT POST

Thanks

Signature

{{ DiscussionBoard.errors[2772503].message }}

TomBuck

14 years ago

Very true but if you don't get good traffic rates your conversions will be low anyway. Nice info though.

Thanks
1 reply

Signature

The Seo Oasis

SEO Company? - 8 Great ways to get new SEO Clients

High DA Links for sale

{{ DiscussionBoard.errors[2772537].message }}

JohnMcCabe

14 years ago

I don't see the controversy.

It's not all about traffic.

It's not all about conversion.

You have to have both.

Work on improving both, and the compounded results can be amazing. Here's an example, lifted from a blog post I made back around the beginning of the year...

Suppose you sold one out of every four people that entered your business. That means three people are leaving without buying. What if you could turn just one of those people into a buyer by capturing their contact info and dripping your follow-up messages to them? Now you are selling 2 out of four people. You raised your conversion percentage from 25% to 50%, but you doubled your sales!

Let's redo the example from Day 1 to see what happens...

Here's the original baseline:

1,000 customers x $100/order x 10 orders/yr = $1,000,000 in sales per year.

That now becomes:

2,000 customers x $100/order x 10 orders/yr = $2,000,000 in sales per year.

Now we'll add on the same 10% improvements as before...

Just adding $10/order adds 2,000 x $10 x 10 = +$200,000 in sales per year.

Just adding 1 sale/year adds 2,000 x $100 = +$200,000 in sales per year.

So how much more would we add if we could do all three?

2,000 customers x $110/order x 11 orders/yr = $2,420,000 in sales per year.

That's a whopping 242% increase in sales per year - if you never duplicate the process.

[ 1 ] Thanks
2 replies

{{ DiscussionBoard.errors[2772625].message }}

GrowTallerNiche 14 years ago

In Adwords, it's about excluding people until you find the traffic that converts for the price you pay for the ads.

In Search Engine Marketing it's about including people and keep building new keyword targets and adding traffic sources. Why wouldn't you want traffic from verticals and eventually...

The World?
- Thanks
Signature
Affiliate Bum Marketing Friendly Article Directory

Use as affiliate landing link for Ezine Articles and less clutter for your articles than squidoo. Totally free and more features to come!
{{ DiscussionBoard.errors[2772663].message }}

skyline-SEO

14 years ago

Originally Posted by JohnMcCabe

I don't see the controversy.

It's not all about traffic.

It's not all about conversion.

You have to have both.

Work on improving both, and the compounded results can be amazing. Here's an example, lifted from a blog post I made back around the beginning of the year...

Yup

Perfect example for this discussion

Thanks

Signature

{{ DiscussionBoard.errors[2772710].message }}

KarlWarren

14 years ago

It's not:

TRAFFIC
CONVERSIONS
or SALES

That's most important in my business.

But, PROFIT

That is the only number I care about, because that is the number that pays my bills, puts clothes on my kids' backs and food in their bellies.

Drive more traffic to a page that doesn't convert, and you're wasting your time and energy.

Test and track everything:

Traffic sources
Copy
Design
Price
etc.

Find what works for you and brings you the most profit, then all you have to do is focus ALL your energy and capital there.

I was thinking about posting this yesterday - but ended up getting sidetracked:

If you increased your price from $27 to $67 and your conversions fell from 2% to 1%, most people would freak out and decrease their price again.

I wouldn't...

100 visitors converting at 2% on a $27 product = $54 revenue
100 visitors converting at 1% on a $67 product = $67 revenue

It is possible that conversions could go up with a higher price point too, seeing as people buy on perceived value.

So, are conversions THAT important to you?

Or, are you in business to make a profit?

Kindest regards,
Karl.

[ 3 ] Thanks

Signature

eCoverNinja - Sales Page Graphics & Layout Specialist

{{ DiscussionBoard.errors[2772588].message }}

Gary King

14 years ago

Originally Posted by Bill Farnham

C'mon, you've posted this on 5 sites...

~Bill

Yep... same document, even on ebay reviews.

Originally Posted by skyline-SEO

I posted this in another forum and it caused a little bit of controversy I'd like to hear your thoughts

Nice thread title to catch eyeballs. As others have suggested, there's not much controversy here - it's more related to getting people to read your thread IMHO.

FWIW - you may want to avoid replying to one post right after another as you did with replies 14, 15 and 16. And again in 19-20 and again in 27-28.

Use the multiquote button instead. Otherwise, you may find that the mods think you are just bumping your post count and your threads may start disappearing. Just friendly advice.

Thanks

Signature

===========================

OFFLINERS! Warning: Unless You Know These Pricing Secrets, You are Leaving THOUSANDS on the Table. Get Your Free Report Now.

{{ DiscussionBoard.errors[2772764].message }}

Mangozoom

14 years ago

By and large I agree with you TARGETTED Traffic that is directed to an appropriate page/site is what counts.

John

Thanks

{{ DiscussionBoard.errors[2772781].message }}

David McKee

14 years ago

Many times viral traffic will not produce conversions: Case in point - I have a site with a famous female athlete/health and wellness coach. I found a very rare picture of her when she was younger and much "plumper"... I wrote up an article, posted the picture and put in affiliate links to her health products. I got TONS of traffic...but not very many actual sales.

The problem was that most of that traffic was people who just wanted to see the pic! No interest at all in the products. So... targeted traffic is really the important thing.

-DTM

Thanks
1 reply

Signature

Are you an affiliate marketer? My site has tons of free stuff and 14,000 pages of Clickbank research. www.affiliatesledgehammer.com
Buy a Freedom Bulb! Don't let the government tell you what kind of light bulb you can use!

{{ DiscussionBoard.errors[2772938].message }}

skyline-SEO

14 years ago

Originally Posted by David McKee

Many times viral traffic will not produce conversions: Case in point - I have a site with a famous female athlete/health and wellness coach. I found a very rare picture of her when she was younger and much "plumper"... I wrote up an article, posted the picture and put in affiliate links to her health products. I got TONS of traffic...but not very many actual sales.

The problem was that most of that traffic was people who just wanted to see the pic! No interest at all in the products. So... targeted traffic is really the important thing.

-DTM

Yea h in that example I guess you'd have to take a look and see if your offer matches their reasons to visit your site

Thanks

Signature

{{ DiscussionBoard.errors[2775172].message }}

Robert Puddy

14 years ago

Originally Posted by skyline-SEO

I posted this in another forum and it caused a little bit of controversy I'd like to hear your thoughts

"Traffic is the Lifeblood of your business, but Conversions is the Heart Of your business.

Everyone is going nuts about Traffic. And I don't think is the most important thing. I think Traffic is the means to an end and that end should be Profits & Conversions

Every time I get asked how to drive more traffic to their website, my first response is:

How are you using your site’s current traffic?

Most people think volume of traffic equals amount of money and while it’s true that it takes traffic to make a website profitable, it’s not about the quantity of traffic but rather the quality of the traffic and what happens when those visitors reach that website.

I always say that you can substantially increase the profits and the leads generated by your website without any change in traffic.

Increasing the traffic to a website that does not convert will NOT do any good for your business. Sure, you may get some new clients due to the shear volume of the communication, but that will never be enough

On the other hand, if you increase the conversions on your site and optimize the process your visitors go through once they get there, you can significantly improve the effectiveness of your site and increase your profits
You’ve probably heard the Traffic is the Lifeblood of your business and I AGREE 100% but Conversions is the Heart Of your business. “Conversions” is the machine that moves your traffic and turns them into profits.

I'd like to hear you thoughts"

I have been telling clients that for years, its a hard sell. the myth that traffic is the be and end all is rampant.

And it kills a lot of dreams, you can send a million visitors a day to your site but if it doesnt convert you get zero sales.

Conversions have always been the deciding factor

you can be really bad at creating products
really bad at driving traffic

But if you have the conversions down pat you will still make boat loads of money

Get the conversion part of the equaton right and site owners will fall over themselves to send you their traffic

Thanks

Signature

Testing and tracking is a great way to give yourself a pay raise & itâ€™s easier than ever with hitsconnect

{{ DiscussionBoard.errors[2773245].message }}

tpw

14 years ago

Yes...

It is cheaper to triple conversions than it is to double traffic...

Thanks

Signature

Bill Platt, Oklahoma USA, PlattPublishing.com
Publish Coloring Books for Profit (WSOTD 7-30-2015)

{{ DiscussionBoard.errors[2775235].message }}

Troy_Phillips

14 years ago

Take a bucket and cut the bottom out of it. Place bucket under a hose bib and set the flow rate to 3 gpm. You will notice the bucket never starts to fill up.

Now increase the flow to 25 gpm. No difference in the fill rate of the bucket.

Until you fix the bucket, you are just wasting water.

[ 3 ] Thanks

Signature

{{ DiscussionBoard.errors[2775256].message }}

Paleruby

14 years ago

Old sign in resell shop

"Lookers Welcome"
"Buyers Adored"

Thanks
2 replies

{{ DiscussionBoard.errors[2775261].message }}

hometutor 14 years ago

Seems to me that should be Targeted Traffic

Rick
- Thanks
- 1 reply
Signature
Video - How Local Businesses Benefit from Monetized On-Topic Breaking News Releases Linking Back to Their Websites
{{ DiscussionBoard.errors[2775269].message }}
- skyline-SEO 14 years ago
  
  Originally Posted by hometutor
  
  Seems to me that should be Targeted Traffic
  
  Rick
  
  Traffic is only targeted if it converts, if it doesn't you are not hitting the right target
  
  Thanks
  
  Signature
  
  {{ DiscussionBoard.errors[2775286].message }}

Gaz Cooper

14 years ago

You are correct However

You can only do what you are saying, ONCE YOU HAVE Traffic so it goes without saying that Traffic is still the #1 PRIORITY for any new site.

Once you have built your Traffic stream you can start concentrating on increasing conversions.

But Traffic is Still King for any new business.

Gaz Cooper

[ 1 ] Thanks
1 reply

Signature

Beginners Guide to getting started in CRYPTO, FREE Ebook on a Massive Opportunity as the World shifts to Digital payment http://amzauthorityzone.com

{{ DiscussionBoard.errors[2775967].message }}

skyline-SEO

14 years ago

Originally Posted by GazCooperOnline

You are correct However

You can only do what you are saying, ONCE YOU HAVE Traffic so it goes without saying that Traffic is still the #1 PRIORITY for any new site.

Once you have built your Traffic stream you can start concentrating on increasing conversions.

But Traffic is Still King for any new business.

Gaz Cooper

I Disagree I would test conversions with little traffic then start concentrating on building traffic and scaling up.

Thanks
2 replies

Signature

{{ DiscussionBoard.errors[2777872].message }}

James Clark

14 years ago

To the OP,

The best advice I can give you is do it your way. For me, it was traffic first and then I worked on conversions and profit. Did I plan it that way? NO. It just happen that way.

Without traffic how will you know what your bounce rate is?:p

Thanks
1 reply

Signature

Hard Hitting Information for Marketers
The Art of Marketing Online

{{ DiscussionBoard.errors[2777926].message }}

skyline-SEO

14 years ago

Originally Posted by James Clark

To the OP,

The best advice I can give you is do it your way. For me, it was traffic first and then I worked on conversions and profit. Did I plan it that way? NO. It just happen that way.

Without traffic how will you know what your bounce rate is?:p

You can't that's why you absolutely NEED Traffic. Its just not all about traffic, nor is traffic more important than conversions:p

Thanks

Signature

{{ DiscussionBoard.errors[2778937].message }}

cjscully

14 years ago

Originally Posted by skyline-SEO

I Disagree I would test conversions with little traffic then start concentrating on building traffic and scaling up.

OK. I would agree with that but how little is too little? How long of a test? If you have a brand new site that gets 50 visitors in its first month and 1 conversion can you say you're converting 2%? Or are you talking about a more established site that has some sort of track record and baseline traffic volume?

Seems to me there would be a difference in approach between making a new site profitable and improving the profitability of an established site.

Thanks
1 reply

{{ DiscussionBoard.errors[2778141].message }}

skyline-SEO

14 years ago

Originally Posted by cjscully

OK. I would agree with that but how little is too little? How long of a test? If you have a brand new site that gets 50 visitors in its first month and 1 conversion can you say you're converting 2%? Or are you talking about a more established site that has some sort of track record and baseline traffic volume?

Seems to me there would be a difference in approach between making a new site profitable and improving the profitability of an established site.

I would say you need around 500 to 600 visitors for your initial steps

Thanks

Signature

{{ DiscussionBoard.errors[2778942].message }}

shireen

14 years ago

I think both is equally important.

High traffic + High conversion = High income

Thanks
1 reply

Signature

[Free eBook] - How To Build Your Million Dollar Empire Online With Little OR No Money!

[Warriors ONLY] - I'll Design eCover In 7 Formats For 7 Bucks - 48 Hours Delivery!

{{ DiscussionBoard.errors[2775666].message }}

skyline-SEO 14 years ago

Originally Posted by shireen

I think both is equally important.

High traffic + High conversion = High income

No traffic + No Conversions = Nothing Happens = No Results
No Traffic + Conversions = Nothing Happens + Good Potential = Little Results
Traffic + No Conversion = Wasted Time + Wasted Money = Bad Results
Traffic + Conversions = Profits = Good Results
- Thanks
Signature
{{ DiscussionBoard.errors[2777859].message }}

Randy Daugherty

14 years ago

I definitely agree that traffic is the lifeblood of any website....Without good traffic your online business is at the brink of bankruptcy.

Thanks

Signature

Get 95,237 Visitors to Your Site In ONE Day Click Here!!

{{ DiscussionBoard.errors[2775706].message }}

setaPradana

14 years ago

i dont why your article should raise controversy elsewhere...
in fact i agree that traffic is not your ultimate goal....

like most people responds here, traffic is what get your visitors come knocking on your door... but conversion is the one that made the sale...

so traffic and conversion are both necessary

Thanks

{{ DiscussionBoard.errors[2775949].message }}

Andyhenry

14 years ago

I don't why posting this would cause controversy - it's just common sense. Of course traffic is irrelevant in and of itself. Any shop owner would tell you they'd prefer 10 buying customers to 1000 non-buying browsers, so why would a website owner be any different?

[ 2 ] Thanks

Signature

nothing to see here.

{{ DiscussionBoard.errors[2775976].message }}

ryanwsi

14 years ago

Let me simply put it in a nice way that easy to understand (In my part, lol)

Traffic is the FUEL for your Business
Conversions and Website is your CAR.

So you may have a Ferrari or Lamborghini but without the Much Needed FUEL, will you go anywhere? You just have a nice Ferrari!

Just my 2 cents.

Thanks
1 reply

Signature

Milton Web Design and Canada Web Design-> Free Internet Marketing Seminars In Milton Canada Part 1-4 How To Develop a Social Media Strategy

{{ DiscussionBoard.errors[2778168].message }}

Robert Puddy

14 years ago

Originally Posted by ryanwsi

Let me simply put it in a nice way that easy to understand (In my part, lol)

Traffic is the FUEL for your Business
Conversions and Website is your CAR.

So you may have a Ferrari or Lamborghini but without the Much Needed FUEL, will you go anywhere? You just have a nice Ferrari!

Just my 2 cents.

Actually its the other way around..conversions are the fuel

Thanks
2 replies

Signature

Testing and tracking is a great way to give yourself a pay raise & itâ€™s easier than ever with hitsconnect

{{ DiscussionBoard.errors[2778549].message }}

skyline-SEO 14 years ago

Originally Posted by Robert Puddy

Actually its the other way around..conversions are the fuel

No I think he got it right Traffic is the Fuel- Conversions is the Engine
- Thanks
Signature
{{ DiscussionBoard.errors[2778964].message }}
Robert Puddy 14 years ago

Originally Posted by Robert Puddy

Actually its the other way around..conversions are the fuel

Originally Posted by skyline-SEO

No I think he got it right Traffic is the Fuel- Conversions is the Engine

No I know he got it wrong, as does everybody they put the horse before the cart then wonder why they dont make any money
- Thanks
Signature

Testing and tracking is a great way to give yourself a pay raise & itâ€™s easier than ever with hitsconnect
{{ DiscussionBoard.errors[2784863].message }}

Richnana

14 years ago

I often discount the wild claims about how much traffic you can get from the various products and software that are sold online. What I always want to know is how much money did you make. Getting a lot of traffic is as you say a waste of time if no one is buying the product or signing up for your newsletter.

What you say is just a common sense approach and analysis of an obvious fact for serious marketers. At one time, many individuals would sign up to get "clicks" to their website. A click is worth squat unless you are trying to cheat Google and that is not a smart thing to do. Traffic is worth squat without conversions. Thanks for an insightful look at a problem that many new marketers might not understand.

Thanks

Signature

Need MOney NOw?

Your Wish Is Granted

{{ DiscussionBoard.errors[2778183].message }}

storge

14 years ago

Need traffic first then conversions.The key issue here is targeted traffic.
Targeted traffic=higher conversions.

Thanks

{{ DiscussionBoard.errors[2778743].message }}

SurviveUnemployment

14 years ago

Well, maybe it's not all about traffic, but if I get 20,000 unique visitors a day to a site, I can pretty much guarantee that I'll make a nice chunk of change out of it.

You can make decent money with 20 visitors a day too, but you have to be a lot more clever about it. At the end of the day, it's a numbers game.

Thanks
1 reply

Signature

The best link-building strategy you never heard of...

Article Spinning Is Not a Crime!

{{ DiscussionBoard.errors[2779010].message }}

skyline-SEO

14 years ago

Originally Posted by SurviveUnemployment

Well, maybe it's not all about traffic, but if I get 20,000 unique visitors a day to a site, I can pretty much guarantee that I'll make a nice chunk of change out of it.

You can make decent money with 20 visitors a day too, but you have to be a lot more clever about it. At the end of the day, it's a numbers game.

Oh I disagree if you get 20,000 unique visitors a day to a site does not necessarily mean you'll make money. You are probably able to because you understand what you can offer to that traffic that will make you profits (AKA conversions).

Thanks

Signature

{{ DiscussionBoard.errors[2779115].message }}

bradmarcus1

14 years ago

Hello skyline-SEO. I agree with you, but it starts with traffic. It starts with getting peoples' attention...getting people to check out your capture page, blog, website etc. Then, by giving good quality content and following up with people the conversions happen.

To Your Success,
Brad Marcus

Thanks
1 reply

{{ DiscussionBoard.errors[2779061].message }}

skyline-SEO

14 years ago

Originally Posted by bradmarcus1

Hello skyline-SEO. I agree with you, but it starts with traffic. It starts with getting peoples' attention...getting people to check out your capture page, blog, website etc. Then, by giving good quality content and following up with people the conversions happen.

To Your Success,
Brad Marcus

I Agree 1000%
Good post

Thanks

Signature

{{ DiscussionBoard.errors[2779125].message }}

The Web Master

Banned 14 years ago

No traffic + No conversions = No sales! A rule that all of us internet marketers live by!

Thanks

{{ DiscussionBoard.errors[2785414].message }}

BrianLG

14 years ago

Yeah but everyone thinks their own website is great, at least newbies for the first few months so traffic must be the problem

Thanks
1 reply

Signature

Still learning http://www.how-tostartabusiness.com/

{{ DiscussionBoard.errors[2785426].message }}

moneyneed 14 years ago

Yeah but everyone thinks their own website is great, at least newbies for the first few months so traffic must be the problem

Exactly my point. traffic first, then convert it.
- Thanks
Signature

Let me write for you - http://www.warriorforum.com/wanted-m...tent-free.html
{{ DiscussionBoard.errors[2800935].message }}

joshuagan80

14 years ago

I agree that conversion is the heart of a business. Yes, you need traffic, but not any traffic. You need targeted traffic, and this can help to boost your conversion.

Not all traffic is targeted to your niche.

Thanks

{{ DiscussionBoard.errors[2801447].message }}

Mukul Verma

14 years ago

At first Traffic is more important then conversion. (Traffic should always be targeted and preferred free)

If you have no traffic, you cannot test your conversion as fast. Once you get a lot of traffic, it is a lot easier to test what is working and what is not to convert better.

If you are getting 2500 visitors a day and you can test conversion. A 1/2% increase would mean an extra 12-13 customers a day.

You can move much faster in testing conversion for what works.

Also list and backend sales are important as mentioned. It is part of a bigger formula.

Cheers
Mukul

Thanks

Signature

Learn How To Get Over 1 Million FREE, TARGETED VISITORS TO YOUR WEBSITE

Internet Marketing

{{ DiscussionBoard.errors[2801518].message }}

IS NOT All ABOUT TRAFFIC -I posted this in another forum and it caused a little bit of controversy

Trending Topics

kicking diet coke...

Best Digital Marketing Skills for Beginners in 2025 - What's in Demand?

How can I start and where? Cold emailing is forbidden in GERMANY, since GDPR, which paid networking

Hello!

What's the most important lesson you've learned in affiliate marketing?