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Do Most Customers Buy On First Visit Or Days Later?

by robert11
15 replies
Hi, I wanted to know your experience on how long it takes to get a sale after a person first clicks your link. Say someone is searching for a physical product(not digital) and finds your affiliate website and clicks your link. Do most people buy the same day, or do people often come back several days or more later to buy?

I have started promoting a product and am having a poor conversion rate. I do not know if I am doing something wrong or if it will pick up if I start getting returning people to buy something.

Thanks
#buy #customers #days #visit
  • Profile picture of the author WillR
    Robert,

    If you are just sitting there waiting for them to return to the site then I wouldn't be holding your breath. It is true that a lot of people need to be exposed to the same offer/product several times before they will be confident and convinced enough to buy.

    But it's YOUR job to bring them back to the sales page. You should be collecting email addresses of all the visitors so you can follow up with them and keep sending them back to the sales page.

    Or, the product you are promoting is not a good seller. There are many things that could be going wrong here...
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  • Profile picture of the author Wayne-JJ
    I think its good to include an exit pop up on your site, as this has proven to improve conversion rate. 98% of your visitors actually leave your site on their first visit, so its good to put an exit pop up to retain more visitors
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Wayne-JJ View Post

      98% of your visitors actually leave your site on their first visit
      What a precise and well-tested measurement of someone's unseen site. And what happens to his other 2% - are they still there?

      And if you put up an exit pop-up, what proportion of people who would otherwise have returned to your site the next day, or the day after, or the next week, or the week after, and/or bookmarked it, decide never to come back again, after all? Do you measure those people just as accurately, too, or it just "necessarily" true that exit pop-ups work because so many people are using them, so they "must" work? Just wondering ...
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  • Profile picture of the author Nathan Walker
    Wayne-JJ, that is great advice. I am right there with you on that.
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  • Profile picture of the author just do it
    if the sales letter says some thing like this "Only 24hrs left before it closes" then they usually buy on the first click.
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    • Profile picture of the author WillR
      Originally Posted by just do it View Post

      if the sales letter says some thing like this "Only 24hrs left before it closes" then they usually buy on the first click.
      This is one case where I definitely would NOT "Just Do It!"

      That's a lame tactic...
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by just do it View Post

      if the sales letter says some thing like this "Only 24hrs left before it closes" then they usually buy on the first click.
      It saddens me that people believe this nonsense.

      Some are losing far more sales than they realise, because they're losing affiliates as well as customers.

      But as long as they continue to believe it without doing the split-testing which might enlighten them, they'll continue to use it and understandably bring the internet marketing industry and themselves into still further disrepute.

      "Urgency" certainly does have an important place in copywriting, when it's justified, plausible and honest - not when the concept is simply misapplied by people who don't understand how to use it.
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      • Profile picture of the author Bingo123
        For me this is the main difference between guys that succeed in IM and guys that dont. Most of my customers buy later, thanks to an opt-in list. If you let your visitors get away, you are losing money.
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        • Profile picture of the author NeilC
          It depends on what niche you're in and how your website is set up, but even if you like to get them to purchase as soon as possible it's worth looking for offers with a long cookie length.

          This can be particularly good with physical goods and I get a lot of sales up to two or three weeks after someone first clicked through to the merchant on some websites.
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        • Profile picture of the author Mike Hlatky
          Originally Posted by Bingo123 View Post

          For me this is the main difference between guys that succeed in IM and guys that dont. Most of my customers buy later, thanks to an opt-in list. If you let your visitors get away, you are losing money.
          How are you losing money if they are purchasing your product?

          Or are you talking about selling multiple products to them over a longer period of time? (i.e. on your list)
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  • Profile picture of the author ZaneAbden
    its a big mistake to send them to affiliate page straight away , make a squeeze page and capture their email then follow up with them by sending them more information about the product AND put your affiliate link inside your follow up emails , this way they will come back again and again
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  • Profile picture of the author JennSpencerIM
    LARGE majority of my customers buy days after. Not sure of exact numbers but can tell you based on what I see daily that it is the case! And only 30% of my first time visitors leave, which is NO WHERE near the 98% mentioned above!
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  • Profile picture of the author Mukul Verma
    In one word 'YES'
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  • Profile picture of the author gskesavan
    You know why people build a list? This is the reason. Whether they come back or not, if they give their email you are sticking with them whenever they open their mail box.

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