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Keyword research noob question

by Rick Diculous
5 replies
when performing a keyword research with Google Keywordt Tool, what option is it best to chose?

Broad
[Exact]
"Phrase"

wich one does what exatly?
#keyword #noob #question #research
  • Profile picture of the author Rough Outline
    Exact, that shows the amount of people who EXACTLY search that term and not a variation of that term.
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  • Profile picture of the author Dano1981
    Excellent question rick,

    I'm hoping to learn of the answer myself........
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  • Profile picture of the author vstar00
    example: car repairs

    Broad Includes:
    green car repairs, funny repairs made on childrens cars, how a clown repairs a sinking car (any phrase with 'car' and 'repairs' in any order)

    [Exact includes]:
    car repairs

    "Phrase includes":
    green car repairs, civic car repairs ("car repairs" in that order, anywhere in the phrase)

    there is no exact answer to which one you should use.

    Exact will be easiest to rank for, phrase second and broad will be hardest to rank for.
    Exact will have the least traffic, phrase the second least and broad the most.

    So its all relevant to the amount of time you want to put in.
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    • Profile picture of the author LetterCraft Inc.
      Originally Posted by vstar00 View Post

      example: car repairs

      Broad Includes:
      green car repairs, funny repairs made on childrens cars, how a clown repairs a sinking car (any phrase with 'car' and 'repairs' in any order)

      [Exact includes]:
      car repairs

      "Phrase includes":
      green car repairs, civic car repairs ("car repairs" in that order, anywhere in the phrase)

      there is no exact answer to which one you should use.

      Exact will be easiest to rank for, phrase second and broad will be hardest to rank for.
      Exact will have the least traffic, phrase the second least and broad the most.

      So its all relevant to the amount of time you want to put in.
      He's quite perfectly explained what each of the terms mean. I agree with most of what you say, but not really when you say exact will be easy to rank for. What do you mean by that? Do you mean broad phrases related to the keyword will be tough to rank for or...?
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    • Profile picture of the author Rick Diculous
      Originally Posted by vstar00 View Post

      example: car repairs

      Broad Includes:
      green car repairs, funny repairs made on childrens cars, how a clown repairs a sinking car (any phrase with 'car' and 'repairs' in any order)

      [Exact includes]:
      car repairs

      "Phrase includes":
      green car repairs, civic car repairs ("car repairs" in that order, anywhere in the phrase)

      there is no exact answer to which one you should use.

      Exact will be easiest to rank for, phrase second and broad will be hardest to rank for.
      Exact will have the least traffic, phrase the second least and broad the most.

      So its all relevant to the amount of time you want to put in.
      Thanks, couldn't have asked for a more detailed answer.

      In my keyword research, I noticed that the exact keywords had more competition and less "searches" than the broad ones.

      Either way, if I shoot for the broad keyword, I'm bound to end up ranked for [exact] and "phrase" too? Or am I completely off target?
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