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List Building, Making Your Content Relevant!

by danes1
3 replies
Hi Warriors,

I have unsubscribed from a few lists recently due to the fact that the list owners have been sending promo emails for products that aren't relevant to the list. This has started to annoy me, so I wanted to post a little newsletter tip!

One of the biggest problems I see newsletter and ezine publishers having online is that they write about subjects no one in their market is interested in. They just write about whatever they think people want to know about without doing any of the research, which is a huge no no.

Another problem is, publishers who have a market well defined don't then write the content in their newsletters that interests their readers. There is no use having an ezine on coin collecting and running articles on stamp collecting just because you couldn't be bothered finding the right content for your ezine.

This is easily overcome. Just send out an email asking your readers what they want to read. Also sign up for other ezines in your market and see what they are writing about.
#building #content #list #making #relevant
  • Profile picture of the author webapex
    Maintaining a list must be like doing a marathon radio show, where you begin having to fill time with anything you can think of.
    While sharing personal stories can be useful in building relationships, just pouring whatever is lying around into the pipeline, just to maintain a delivery rate, might no keep readers excited about open your messages.
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    “An expert is a person who has made all the mistakes that can be made in a very narrow field” Niels Bohr

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  • Profile picture of the author danes1
    Yeah, it's important to keep valuable, relevant, and quality information going to your subscribers. Not a bunch of filler just to send an email!
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    Get 3 of my profit pulling guides FREE @ http://profitablelistbuilding.blogspot.com/

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  • Profile picture of the author JHC81
    I have about 20 people i am subscribed to receive newsletters yea 20 lol
    I actually like to read what they have to share, and I learn a lot, but from time to time I get these bloggers who say they will only send you free information and insted they send you promotions everyday...... it is so annoying and after the 2nd or 3rd day i unsubscribe from them.

    So my advice to everyone out there, if you're building your list be sure to email your readers something good, I understand you need to make money but don't send out promos everyday.
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