What moving my mom's furniture taught me about IM.

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This is a realization that came to me just the other day when my mom had to move from her house into a 2 bedroom apartment.

You see, my mom has a lot of stuff. And she's a tiny lady but she has a penchant for buying furniture that based on its size is more castle appropriate than home appropriate and even less so for an apartment.

So we have a company come and move the stuff and they literally did a bang up job and pretty much threw all of her furniture wherever they felt like into this apartment.

Her crap is everywhere. You don't walk in so much as snake your way in.

And this reminded me of a mistake that people (myself certainly included) make in internet marketing. They get all these programs and ideas into their heads and they keep on having the next best thing with everything. They've got video programs, list building programs, SEO programs, content creation, article creation, CPA, Amazon, copywriting, PPC, PLR, traffic driving (I've bought products on over half of this stuff, can you tell?)

And your head (like my mom's apartment) is full of so much stuff that you just get bogged down and everything is just a big mess.

So put away your credit card and close that damn paypal window and open up the ebook or video course that's already on your computer and don't stop working on it until you've made it work. Then and only then, should you consider moving on to another subject.
#main internet marketing discussion forum #furniture #mom #moving #taught
  • Breathless marketing.

    Lots of people enjoy the feeling they get when they buy something. That is one reason why they buy so much stuff. And the more things they buy the better they feel.

    They feel like they have accomplshed something by taking the first step, and why not, every decent thank you page in the world tells them that.

    Strangely enough, there are some people that would rather keep feeling good by buying things than they would getting up and going to work.
  • That's some solid advice man. I see it all the time in the PPV Playbook forum that David Ford and I run. Before that I saw it just as often when I coached at PPC Classroom.

    People were buying stuff all over the place, waiting for that magic bullet to come along. Then wouldn't you know it, the "Magic Bullet" actually did come along at a price tag of almost $2000 and people snapped it up quickly. Now Magic Bullet 2.0 is coming out at $3000 and I'm sure it will do very well.

    The more shiny a new product is, the better it sells and 70% of the time, it sits on a hard drive and is only used about 30% of the time. Some product creators RELY on this to be true and put out **** products. What do they care if that 30% that actually open it up and try to use it refund, they still have that 70% that haven't applied it well enough to find out it's crap... then the refund period expires and it's time to crank out another version of it, rename it and build an even shinier box...

    I could go on but I won't... </rant>

    ~ Corey
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    • What a cynical way to do business.
      • [1] reply
  • I'm the other way round. I neurotically focus on just the one thing, make it perfect and then move onto the next theory, gadget, scheme. Both extremes are bad, i'm striving for a happy balance.
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    • I don't think I've seen that on any clickbank product. But that's a great idea. I'd probably have an office number set up to have that because my dad did the thing that you're doing and he got calls so much that it actually slowed down his work.


      Would you like to arrange a trade? Your perfectionism for my hey! What's that-itis?

      Full disclosure: I'm getting the better end of the deal.
  • Thanks for the insight, Anthony. It's always helpful to have "real" examples to remind us of what we're going for!
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    • I have to admit that I do not understand why it is not OK for people to buy what they want, with as amny bells and whistles they want for any price they are willing to pay.

      Admittedly that is my opinion, but I sure don't want someone coming down to the car dealer with me when I get the car I want. And I don't want them going with me to clothing store to tell me what kind of belt I need to get.

      So why do people seem to be so interested in making choices for the buyers when the buyers are buying IM products?
      • [2] replies
  • My mom taught me how to do this. She does it really well. The white furniture blends nicely with the white walls. I don't like white furniture or white walls. Especially when children and teens and a big black German Shepherd live in the house. I was bored of the white walls and the white furniture.
  • Lol excellent thread title- was hard not to click through!
    And yes, the main takeway from this is taking action.
  • yes!

    i been there and done that. you get so much info overload and so many ideas going around you head you dont spend enough time on one project to make it work. you get you next brain wave and jump on another!

    make a plan! follow the plan! dont get distracted buy another other opportunities!
  • I have learnt the lessons, I have all the stuff I need, I am taking action, I am making friends and collaborating with other people and making networks of skilled folks, I have stopped buying

    all the stuff I need is indeed on my hard drive....

    now if I could only improve my website building skills, polish my SEO, learn how to make backlinks and ping them properly, write better copy....

    bound to be a WSO along soon enough that will fix all that
  • I personally learned from that lesson. When people do earn some money, especially large amount of money, it is, I think very common for them to really make some spending without thinking what is it for and why buy things like that. I mean, because of the amount of money inside your wallet or bringing your credit card, people always succumb to the temptation to spend money on things that we want, and not necessary needed for our life.
    As what you have shared with the things that your mom had, it seems that she has this personality or habit of buying things that she sees in stores without having this idea of why and how to use it afterwards. Some people usually create a room full of junks and useless things, simply because they do not think of the usage of such things that can be found in stores or brochures. It is just an attraction to the things and not that it is needed by you.
    You can probably observed that to your friends or relatives that every time he/she has extra money, most of that extra money are over spend on things that people doesn't usually need, but just a feeling that he needs that items.
    Think twice or more before making a purchase, to really minimize the overloading of items or ideas inside a room or inside the mind. Information overload is a common problem to people who wants to cater to all that he/she wishes to have.
  • Great story! I seem to have a lot of crap everywhere in terms of business and in terms of the folders on my computer.

    I really need to start getting back to basics. Sometimes, that can be quite difficult to do though - especially when you're already started a whole bunch of projects you wish you hadn't. It's difficult when you want to simplify things but you also don't want to abandon projects that may have worked out for you.

    Thanks
  • Really agree with you here, it's so easy to go off on multiple tangents without really committing enough effort to any one (we've all been there).

    I set myself the goal of doing at least one piece of work towards a clearly defined list of objectives per day, I achieve so much more now!
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    What moving my mom's furniture taught me about IM.

    This is a realization that came to me just the other day when my mom had to move from her house into a 2 bedroom apartment. You see, my mom has a lot of stuff. And she's a tiny lady but she has a penchant for buying furniture that based on its size is more castle appropriate than home appropriate and even less so for an apartment.