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Very Bad Email Subject Lines
They say things like "Your purchase is confirmed" or "Confirmation" or "Payment received, download link enclosed."
And the first thing I think is "Has someone got unauthorised access to my account?!"
Then I find out that it's just some marketer trying to trick me into opening his email.
So first I'm fearful, and then I'm angry.
Do you honestly think I am going to buy from you now?
You have just reminded me in very strong terms how dangerous and insecure it can be ordering stuff on the internet from people you don't know.
Nice marketing strategy, dumbo.
So let's brainstorm. What kind of email subject lines might people use instead? If you want people to open your emails, what subject lines work well without pissing people off?
Personally, I put very little work into subject lines, since my list tends to open my emails just because I sent them. They know my name comes attached to emails that don't suck. And I hear that from a lot of people; they care more about the name.
But a lot of us aren't trying to be a household name, and aren't working in a niche where they have recognised authority, and the name on the email is just basically "some bloke." These people need subject lines. Sure, sure, describe what's in the email - but what should be in the email?
I like a curiosity headline, like "you're going to love this." That gets me to open an email.
What about others?
Founder of JVZoo. All around good guy :)
Founder of JVZoo. All around good guy :)
"As a man thinks in his heart so is he-Proverbs 23:7"
Founder of JVZoo. All around good guy :)
"As a man thinks in his heart so is he-Proverbs 23:7"
Founder of JVZoo. All around good guy :)
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Founder of JVZoo. All around good guy :)
Founder of JVZoo. All around good guy :)
Founder of JVZoo. All around good guy :)
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Fair warning: It's possible I'm arguing with you because I have nothing better to do.
Join my free copywriting group on Facebook: http://CultOfCopy.com
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Why You Need To Research “Future†Keywords to Make Long Term Cash
Fair warning: It's possible I'm arguing with you because I have nothing better to do.
Join my free copywriting group on Facebook: http://CultOfCopy.com
How To Find Profit Producing Exact Match Domain Names Using Your Head And Some Free Tools
Why You Need To Research “Future†Keywords to Make Long Term Cash
Fair warning: It's possible I'm arguing with you because I have nothing better to do.
Join my free copywriting group on Facebook: http://CultOfCopy.com
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