Oh, I Know That Already

New marketers/content producers have a problem. In fact, so do the experienced ones.

They sit down to think of something useful to write. Something that will catch attention and hold interest and hopefully get some kind of action from the reader for their efforts.

"But I Already Know About That..."

The problem for some writers is this...they avoid writing about very basic ideas that are simply very obvious to them.

Since THEY already know that, they think, "I already know how to sign up for a Gmail account...tons of people are already on Gmail...so EVERYONE else already knows how to do that, too. Besides, there's already tons of articles on that. I guess that's a topic I can't do."

Stop Discounting What You Know

If you're discounting your very simple knowledge and not writing about them because you think the majority of your writing needs to be very cutting edge, advanced, exclusive, original and earth shaking...stop it.

Hit the keyboard and pound out at least a few articles and blog posts on the simplest things you know about in your niche.

Break The Mental Blocks

Here's how to get rid of the three blocks to content output I mentioned above...

First, YOU already know about Simple Idea X...but millions (yes, millions) of other people don't. Don't cheat THEM out of that easy bit of info just because it's obvious to you.

Second, there are millions of people who DO already know about the simple, easy thing you also already know. So they're not your audience for this one piece of content.

You don't always have to write for the advanced reader.

If they don't want to read it, they won't click, so you won't be troubling someone who also knows that bit of info.

Finally, who cares if there's already 523 articles on how to tie your shoes?

One more won't hurt.

And I can guarantee you that other content producers will continue to write about subjects that already have been covered. So don't avoid that topic. We need YOUR article on Heavily Covered Subject X.

And think about it...what topic HASN'T already been written about at least once? If you limit your content production solely to subjects that no one has touched, you're just not going to write anything.

What's Holding You Back?

So if you hesitate writing about those obvious topics that EVERYONE already knows about...reconsider that mindset. It's holding you back.

Even if you only allow yourself to write one article or do one video per week on an embarrassingly easy topic, you'll have over fifty pieces of content on the Web after a year.

An Easy Way To Build Your Authority

And I think you'll be surprised at the good response such content will bring you. Touching on very basic subject matter in a regular way will go a long way to establish your own credibility and authority in your niche.