Do Ezine/Solo Ads Markering still work?

@ mllnsgrl

There is not a definitive consensus on what works best, only because there are so many variables in experience, the type of product, as well as the nich, etc.

In general, the best use for any advertising, including solo ads and article writing is to promote a squeeze page with an incentivized offer (usually a free report, ebook, or other product with a high perceived value) to subscribe to an autoresponder series. The sales process begins with a sequence of regular emails to the prospect with your links included in the emails. Don't expect high conversions anytime soon with this process; but it should be around 1-2% minimum for solo ads.

There are a few marketers, myself included, who sell right from the solo ad. The school of thought on this is you will build a list of buyers, not a bunch of free loaders and tire kickers. Using this method, my initial sign-ups are much lower, but subsequent reorders are as high as 91% for an overall average conversion rate of 13-15% for the ad.

I recommended also writing articles directly to ezines in your targeted market. When ezine publishers send your articles out to their subscribers, there really is no better endorsement and free advertising than that! If you don't want to use DOE (which I also highly recommend, BTW), you can slog through search engines for ezines.