To sum this up, the product name made you post a thread about it. That makes it very good.

Hi...

I'm not sure how many customers he lost. I think most people assume that it isn't real crack.

And besides, it's a kickass product.

KateD

[DELETED]

Hi David,

Looks like the creator of this product changed the meaning of the term, at least among IMers.

Also, it could be possible that the connotation you mention is what "on crack" means in Toronto, but slang is regional, and may have the positive meaning somewhere else.

Whatever the case, I find the term repulsive and have not purchased any product that ends with 'On Crack'

All the best,
Michael

The idea is that being on crack makes you tweak, stay up, and be over active.

In the sense of niche marketing on crack, it relates that you'll pump out so many niche sites, so quickly, that people may wonder if you are on crack.

The name obviously works because there is a thread about it, and you remembered it. That's more than 98% of products out there can say.

It's like the HeadOn, APPLY DIRECTLY TO THE HEAD commercials. It was dumb, but people talked about it, and people bought it. Done deal.

You could say the same thing about Bum Marketing. The story is that it's so easy a bum could do it.

Another person might think you are sticking flyers onto bums on the street, or giving them stickers to put on stuff. You might think that it's just a really lazy form of marketing, when it fact it can be the opposite.

I think you'll find that to be "on crack" is relative to the preparation method of the crack..

The sensation, reaction, feeling, experience, buzz, and excitement from Crack is different with each different preparation method...

Maybe the product owner is referring to the "high" state of euphoric over drive that is associated with some crack preparation?..

Just sayin'

Peace

Jay

'On Crack' makes me think 'Gone Crazy'...

Weird choice of name but it did make me take notice and I definitely looked at the sales page the first time I heard mention of the product. If the salesletter had piqued my interest enough to buy, the product name would not have mattered.

At least it was original and made a change from the multitude of products that are doing steroids!

The Bum Marketing method is one of the most frequently quoted and used methods of advertising here.

Bums as a concept and in popular culture are homeless, have no work ethic, often are mentally unstable, are generally alcoholics or have equal addictions, and can be violent street criminals.

Almost no connotation of Bum is a positive one.

Yet people buy it, and people love it.

I'm going to defend Niche Marketing on Crack, because the concept does work, and at the time I read it, it stood up, and delivered wholly on everything it promised, and was right for the price. It was a very solid product.

Whether you want to admit to it or not, the fact that you are stirring up commotion about the name, is in fact proof that the name elicits response and remembrance.

The name may have turned you off personally, but I can promise you multiple people who read this title went out to check the product out, some may have bought as well.

If this product turned you off, I can only imagine what other successful products turn you off:

The Internet Marketing Slut. Offensive, lewd, best selling.

Any of the "For Dummies" book. Who wants a book that assumes they are dumb? Seems like half the world does.

Bitch in the Kitch cooking book. Stereotypes, negativity, best seller.

I could go on for days.

I'll go out on a limb here, and say that basing and forming an opinion of the content of a product solely on it's name is downright ignorant.

English is my second language and I perfectly understood what the author meant to say using the expression "on crack". Mission acomplished I would say.

Excellent title which suits and speaks directly to the demographic (tribe) Hansen was going for.

I don't understand why people prefer to look at the name and comment about it and had not tried the actual product.

Ignorant: Unaware, uninformed, untrained.

Judging something by it's title and nothing else leaves you unaware, uninformed, and untrained about what exactly it is, leaving you Ignorant of that product, and applied to a persons character and behavior, ignorant as a whole.

You however, are not using the word Lexicon correctly.

If I saw a "McShi% Burger" from McDonalds, I would look at it with a level of intelligence that would allow me to do the following:

1. Realize that McDonalds as a corporation has certain operating guidelines that create a minimum level of service, so I know that at the very least, it shouldn't hurt me or taste repulsive.

2. I could see what exactly it is, before casting it off on it's name alone.

3. I could ask other people and find reviews and resources relating to it, and make an INTELLIGENT and INFORMED decision.

By your logic, you would gladly eat a McAwesome burger, filled with cyanide and razorblades, because apparently the products content has no part in determining whether or not it's in fact a good purchase.

Honestly, it was the first product i came across that I actually considered buying. The name is memorable, you've got to give it that.

Gee!! Seems so easy a caveman could do it.... LOL

[DELETED]

Don't judge a book by it's cover and don't judge an eBook by it's title.
The product is solid and I recommend it to friends and family who are
just starting out in the IM world.

Secondly, it's a great marketing tactic. You will automatically have
overly sensitive people complaining about the name on various forums
which leads to free publicity. Especially if the product is actually GOOD
and a debate like the one above forms.

Makes me wonder if threads like this are created on purpose.
SHOCK!

Regards,
Matt

@the OP

Niche Marketing ON Crack..

Meaning your niche marketing efforts become crack fuelled in their projection, accelerating at a much faster rate...

damn this is ludicrous....I cannot believe we have to explain this

Peace

Jay

Epic fail troll.

Anyway the product's good, and it spawned a bunch of crack products.

I'm glad this thread was started, so I could finally learn why that product sold so poorly.

Wouldn't the worst product name ever be a name you can't even remember?

Niche Marketing Done in Such a Way as to Not Offend Anyone, With Some Work Required, Yet Not So Much as to Make it Unfavorable vis a vis Working a Regular Job, in Such a Way as to Acquire for Oneself Such Profits as to, in Effect, Support Oneself and Provide Oneself with Necessary Food, Clothing and Shelter, So as Not to Become a Burden on Society, With Liberty and Justice for All

I get what you are saying but co-mingling with that is my utter disdain for the age of political correctness we are living in. Everyone is offended by something ... where do we draw the line? Ultimatley, do NOT buy the product if it offends you, period!

How about SalesCrack.com what do you think about that name?

My dad always referred to state benefits as 'the pancrack' - no-one was ever on the dole, they were always 'on the pancrack'. NMOC makes me think of that whenever I see it. Different things mean different things to different people, but you generally see the intent of the originator and just start using their expression as they meant it instead. Here in the UK, I don't think anyone's about to abandon 'bum marketing' in favour of 'arse marketing'.

I've been wrong before, though. It could catch on if we abandon 'viral marketing' too, for something with a bit more whizz behind it. 'Spliff Marketing - Nothing Gets Passed Around Quicker!'..?

No problem with NMOC here.

Robert Plank has a whole "on Crack" series.

he has many many dedicated followers who buy everything he puts out!

I think that finding a name like "on crack" which is memorable but not overused, is a great way to mark and brand your products...

Robert can take any nice, make a report on it, and name it "keyboard shortcuts on crack" (maybe someday) "macros on crack" (hmm? robert?) "membership sites on crack"' (done) "php on crack" (done) or "blogging on crack" (not done, but robert will get there someday..)

the fact that it's memorable and that people are more likely to buy something that is one of a series of products they have learned to be comfortable with and that provide great value for the money- is a winner in my book.

and, if you don't like the term "on crack" but saw the product had great reviews, a good price, and a money back guarantee...

wouldn't you buy it?

and once you did, woun't you buy future offering from the author?

food for thought, eh?


BizBooks

Hey dude... I could say your ancestors 'had no clue' when it comes to names, as Michael is usually a christian name and not a surname.

But, that would just be rude.

JK

It sold, and pretty damned well at that so it's hardly the worst product name ever. I'd name a product Doggy Doo Doo if it sold as well as NMOC.

Your own thread is proving that pure nonsense presented in the 'right' way (read, 'controversial') can prove to be 'popular'.

As Lance notes above me...what on earth are you trying to prove?

This game is about sales. Making money. Being remarkable. The Purple Cow. Creating buzz. (Read what Mark Hughes and Seth Godin have to say on the matter).

Sure a name can harm perception. In this case, whether you like it or not, it didn't.

JK

One of the best methods to get top 10 rankings is exposed in NMO. This guy rocks.

Why is this thread still going on? Didn't you read where Our Lord and Master, His Royal Highness David Michael, proclaimed:
On your knees, maggots, in the presence of Greatness! :rolleyes:

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I actually really liked the title when I first heard of it. The "on crack" part is what got me more enthused, in reality. When I read "on crack", I thought of "out of control", and "dangerous", which I then transferred to the product itself "This thing must be wild, crazy, and out of control! It must convert very well!"

But what if you like crack?

Maybe...it would be cooler if it was:
"Niche marketing for CRACK!"

Now you can afford all your crack from money you make online instead of stealing your neighbors stereo, xbox, or car...WOOHOOO!!!

Maybe he mis-spelt it and meant 'craic' -- my mum always goes to parties to see what the craic's like..

On a sidenote - I understand what he 'means' by the title in terms of upbeat, unstoppable....

Shall we move onto rap?

thats interesting since i did some brainstorming for my latest "affiliate power script" recently and that term came to my mind. But i scrapped it due to negativity associated with it, it also sounds very unprofessional.

Niche Marketing on Crack-never offended me in the slightest. And I don't use crack and people here are called crackpots if they are idiots.

That post about sodomy, rape, bleeding a-hole, that offended me and yeah I reported that. How could the guy be offended by the word crack but not the other crap he posted? I'm not one to report often but if someone talks about stuff like that on a marketing forum, that's not right.

Everywhere I've been, coke = cocaine and coke = coca-cola (I don't think I've ever actually heard anybody say "I'm going to buy some coca-cola")

Hmmmmm... So according to the OP's logic...

You know what, he was the product creator, he decided on the name and it sold like hot cakes. So what if it offends some. No matter what you do or say you can't please everyone, but by how well it sold and how well known it is, I would say he made more sales than offended customers.