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Call to action: contacting clickbank
I'm sure that most who buy directly from the product creator/affiliate website's capture page do not see that number, perhaps even know how to check it.
Many have hoped that clickbank would start factoring the return rate in and perhaps even boot off programs that reached a certain point. I'd like to suggest that those of us interested in this all send them a message with this as a suggestion. A few hundred/thousand emails coming in a short period of time would certainly send a message.
The simplest answer is usually the correct one.