Very Interesting LIST EMAIL tactic...

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Jobfreetop
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I do remain subscribed to many internet marketing newsletters in case the best of the best come up with something special in the subject or body. Here is a short list of either very well seasoned marketers or simply engaging email writers who tend to get my attention:

Dr Mani
David Vallieres
David Cavanagh
Willie Crawford0
Ben Shaffer

Today though I got an email from Dan Bradbury and he employed a very interesting HOT LIST TACTIC.

What he did is a "hook, line and sinker" marketing strategy.

Basically, Imagine you receive this email from me (Sam Beatson)...

================================================== ==
"Watch GURU NAME Video Coaching ... & A Worldwide First"
================================================== ==

Automatically, if you're like me, you'll associate my organisation with GURU NAME and not only that, but it is a worldwide first.

Then, when opening the email you get this.

1. Welmeda Launches Digital Coaching Technology

I'm excited to announce a worldwide first:

At Welmeda Law Of Attraction Hypnosis Meditation|Meditation Results we've launched a new breed of coaching technology - digital brain training embedded with hypnotherapeutic processes AND subliminal messaging on 3 different levels. Results are guaranteed for a full 60 days, and whilst we seem to promise a lot, we believe you will achieve these results. Get there now for a discounted offer - Welmeda Law Of Attraction Hypnosis Meditation|Meditation Results

2. GURU NAME Video Coaching - Online Now

GURU NAME coaching is now available online for free via youtube - check out this video LINKTO://uk.youtube.com/watch?v=2ZSGWdFxTdI&feature=PlayList&p=E5FF72A0CDB 6C08F&index=0]

3. Blah blah blah blog announcement...

You may unsubscribe etc etc

I found it quite sneaky because I opened the email thinking it was about the well known (it wasn't GURU NAME, it was Paul McKenna incidentally) but the number 1 announcement was not about it - it was the world first. I had to go back a second time and see the "&" in the subject.

Now, I found this very effective in getting me to open the email at least, also to start to believe the person was closely affiliated with the organisation - after all I could claim had I taken one step further a poss deal with P McKenna training I was getting to organising a couple of yrs ago.

Announce a youtube vid in your email about someone famous as though you are directly in business with them, plug your event or product and then give the information about the well-known in a "sandwich". Yes you'll give away some clicks to another business, but the leverage you get off the subject line might get more interest than normal. [edit] Big question of ethics consideration validly risen by below comments. This was just a braindump and I'd just got up when I wrote it. Seems I can be influenced by other warriors here in the trenches.

Just a morning thought.
#email #interesting #list #tactic
    • Profile picture of the author Jobfreetop
      Jobfreetop
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      Hi Kelly,

      I thought so. Very effective though. I really felt - "wow this guy is doing business with Paul McKenna" and it turns out he wasn't.

      I have talked business with Paul McKenna's org before and I know it takes guts to pitch to people who have been in showbusiness as well as seminar business because they seem that much more in demand sometimes.

      Sam
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      • Profile picture of the author ExRat
        ExRat
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        Hi Sam,

        I find it interesting that your forum byline is -

        'fight for your integrity'

        and the topic of this post -

        I found it quite sneaky because I opened the email thinking it was about the well known [snip] but the number 1 announcement was not about it - it was the world first. I had to go back a second time and see the "&" in the subject.
        ...yet you go on to say -

        I found this very effective
        If you make the simple effort to never deceive people - particularly in cheesy ways - IE - name dropping, piggy-backing and deceptive email headlines - you don't have to fight for your integrity - it just follows you around and seeps out of your every pore.

        Personally, I'd hit unsubscribe the second I saw through the deception and make a mental note that the person involved was a sleazy cheese-merchant. I don't have time for deception in my inbox/business and the sender is obviously targeting buffoons.

        In my opinion, by doing this, the sender is positioning themselves as -

        a) well below the people they are attempting to pretend they are associated with

        b) desperate

        Very effective though. I really felt - "wow this guy is doing business with Paul McKenna" and it turns out he wasn't.
        Very effective in punctuating that the person is NOT doing business with anyone of any calibre, and has to waste peoples' time pretending that they are. Genius.

        No offence to you or Dan, just my thoughts.
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        Roger Davis

        • Profile picture of the author Jobfreetop
          Jobfreetop
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          Rogerick. My own reaction was that it caught my gaze and got opened and not deleted. Personally, I did not click the link to the seminar. It is very interesting that some people would pass such immediate judgment in an almost militaristic way. Definitely I was not offended and did not think this was a cheesy, sleazy or bad guy, and it could be seen as just that he was informing his list of a good video. Since I mentioned his name, I don't want anyone to be influenced by the strong opinion you have put forward, so I ask others to keep an open mind. It is only my opinion that this could be seen as a sneaky tactic. Thanks for your input, Rogerick.
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        • Profile picture of the author Mark Brock
          Mark Brock
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          I agree that tactic would prove (probably did prove) effective, but despite this I wouldn't use it for the reasons stated by ExRat!

          Jumping on a good person's name without permission isn't advised. What happens if someone on that list just happened to be subscribed to one of Mike Filsaime's many lists as well?

          I'm sure Mike would be receiving an email informing him that someone is advertising their own product (or one that Mike doesn't have anything to do with) to their list and using his name to do it. How do you think Mike would react to this?

          I know I wouldn't like it if I were in that position.

          I do agree that it is a sneaky tactic that could (probably did) create a lot of sales and interest but I'm not sure how ethical it is?


          On a personal note the email tactic that I think has a great deal of promise is the one I have noticed time and time again and is being used by Frank Kern.

          His approach is pretty much to tell you about a certain product launch (not his own) and then state that you shouldn't buy through the link he has placed in his email (both at the top and bottom of the message) as you won't be receiving a bonus like you would if you bought through someone else's link.

          I'm not sure how effective this tactic has actually been in generating sales of these products for Frank but his approach is one that I am very interested in.

          It may just be that he doesn't expect anyone to buy through his link because of what he is telling them but I wonder how many people actually have done and foregone the bonus they would have got from someone else?

          Mark
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          AWOL

          • Profile picture of the author ExRat
            ExRat
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            Hi Sam,

            Interesting response. Good day to you.
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            Roger Davis

            • Profile picture of the author Jobfreetop
              Jobfreetop
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              This is an incredible insightful post for me now. I'm at fault again here (at least I feel by my own high internal standards) but my ego is coming in to try to justify myself! Thanks to all. I now will openly edit first post as I now realise I acted impulsively (again) and didn't listen to my internal promptings not to use Mike Filsaime in the example. I never thought that someone might not want you advertising their product,or that it could be conceived that you are piggy-backing them for announcing something that could be helpful from another marketer to your list. You are a star, Mark. And also exrat. Lesson in responsibility.
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            • Profile picture of the author jsward
              jsward
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              Thats sounds interesting, may have to try that out
  • Profile picture of the author gcjmarkets
    gcjmarkets
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    Thank you for sharing an e-mail that grapped your attention and I personally don't think there is anything wrong with what the guy did. He did provide a link to Mike F online coaching and a world wide first.

    I see why you may have thought the e-mail was about something else but if someone made that same assumption but they were also interested in the seminar it's a good chance they would click through. If he would have sent a subject line that looked just like the thousands of others in the persons inbox if they are like me it would get deleted without a second thought.

    I may have the best product in the world but if I can't get people to look at it I am the only one who knows it's the best.

    Mark Joyner even talks about finding ways to associate your product with celebrites.

    Jobfreetop,
    There was nothing wrong with your op you came across something that you found effective in the fact it got you to open your e-mail when you normally don't. You then came to the warrior forum and shared that with us. Then some one decided to attack your integrity because you said a sneaky tactic was effective.

    It always bothers me when someone posts a marketing opinion and someone attacks something about their website or tagline etc.. that really has nothing to do with the post.

    Stick to your guns your first reaction is usually the best one
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  • Profile picture of the author bobmcalister
    bobmcalister
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    well....DONT do it with adwords ....i followed that advice and ties into tiger ...and got 88000 impressions overnight ...no...zip ..nada...click throughs

    cost me 200 bux before I could close it down ...

    and folks need to know that a daily budget for 10 bux is googletalk for 300 monthly ...or overnightly ...

    so watch that part
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    • Profile picture of the author Frank Donovan
      Frank Donovan
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      Er..unless I'm missing something, isn't this a tactic employed by almost all wannabe super-affiliates i.e. authority by association?

      Everyone must have been struck by how many "personal friends" each guru seems to have at the time of a big launch.

      Nothing new here.



      Frank
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      • Profile picture of the author ExRat
        ExRat
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        Hi gcjmarkets,

        Then some one decided to attack your integrity because you said a sneaky tactic was effective.

        It always bothers me when someone posts a marketing opinion and someone attacks something about their website or tagline etc.. that really has nothing to do with the post.
        There was no attack on the tagline, Mark's integrity or anyone's website. Please get your facts right. I simply stated my opinion on the use of the tactic, suggested what the consequences would be if I received the email and made reference to the tagline - because it tied in with the point I made. If that bothers you, not my problem...
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        Roger Davis

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