"Dirty Selling Trick"
This is my personal story that I've experienced while doing one of my project in University.
While I was in my first year, I enrolled myself in the 'Principle Of Entrepreneurship" course and was told to start doing small business as part of the project.(Just like one will do in the APPRENTICE tv series.)
After much consideration, my friends and I came out with the idea to sell chocolate drinks.The price for a cup was RM2($0.68).
During one of the selling days, 2 girls came by to my stall.Out of the 2,only 1 wanted a cup of chocolate.Thinking that I could start to apply a selling tip that I've learned, i assumed myself that the order was 2 cups .So i made 2 cups of chocolate. (I made sure that the 2 girls didn't notice what I was doing)
After finished making the drinks, "Ok.girls here are your 2 chocolate drinks".
The girls were stunned.Immediately but politely, one of the girl responded "but we only asked for 1 ".
Acting like I made a mistake,"Oops..I thought the order was for 2."
In the end the girls responded, "Ok.that's fine.we'll pay for the 2 cups".
That's it.Case close. I sold more of the chocolates using this technique.
If you think that this technique won't WORK in IM,here's a perfect story to enlighten your '"confusion".
Few months ago I bought an ebook for $7.Read and enjoy it.
Then i started to receive newsletter from the ebook author.Did i asked for it?NO.The author included me in his list and started sending newsletter without me asking for it.This is similar to the technique mentioned above.Offer something that your customers MIGHT REJECT and DID NOT ASK in the first place, and then CONVINCE them that they should buy it for their won benefit.This is hardcore selling techniques that most salespeople are applying.I was in that field once.So it will work.tHE QUESTION IS,HOW CREATIVE are you to apply it in your IM?
Don't MISUSE this technique.I'm only sharing my story here.Not recommending anyone to FOLLOW it.
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