PLR "Business In A Box" vs. Unique Individual Sites

I have been doing a lot of research on these two business models as of late. Why? Because I would like to try my hand at providing a service. I love to write, so creating the content wouldn't necessarily be that big of an issue--its the packaging and selling of that content that I'm stumped.

Checking out the WSO section it seems that these PLR "Business In A Box" products seem to be really popular, despite the latest news that Google is going to find your duplicate content and smash it to oblivion. It also appears that people are still willing to purchase PLR content.

I'm excited for the challenge because I want to provide a complete solution to those interested, which is why I was leaning towards creating a PLR "Business In A Box" product.

But then I ventured over into the Websites for Sale (including Flippa) and it looks like there is also a market for uniquely written content on individual sites as well.

So at this point I'm stuck between a rock and a hard place because it seems they are both viable business models, especially if you provide a quality product/service. Yet at the end of the day it would seem the PLR Business In A Box seems more popular.

What would you do?