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Do Double OPT-IN e-mails CONVERT higher than Single OPT-IN e-mails???

by marktheonlinesurfer
7 replies
Hello fellow warriors,

I've tested a variation of double-opt in and single-opt in e-mails for some time now with my squeeze pages (I use Aweber as my autoresponder platform).

I am shocked by the very low conversion rate I'm getting from single-opt in. I much smaller percentage of subscribers open and click on links I send them from single-opt in than from double-opt in.

I am wondering if you have also experienced this?

I'm a bit confused, as I read on many posts here that single-opt in is the better way to go in non-IM niches. However, the results I have been seeing seem to contradict that.

Would love to hear your thoughts.

Mark
#convert #double #emails #higher #optin #single
  • Profile picture of the author rts2271
    For me? No. Double optins complain and unsubscribe quicker, have a reduced signup conversion, have a reduced sales conversion and no data I have seen produced publicly counters this, so I stick with single. There isn't ANY data out there that says double is better for the marketer. It is ONLY better for the third party email solution, who amazingly produce the reports on single v double.
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    Ralph Smith
    Mercenary development and deployment.

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  • Profile picture of the author Anonymous Affiliate
    Simply think about this: imagine you 50% split-test single-optin and double-optin on the same squeeze page.

    The single-optin is proven to generate more subscribers. Do we agree so far?

    Now, the traffic incoming to that site is the SAME for both versions of your squeeze page. What would you rather have: 40% conversion on single-optin or 25% on double-optin? OBVIOUSLY you'd rather have 40% because the traffic is coming from the SAME source, and therefore it's equally "credit card happy".

    What makes a prospect valuable is not whether they double or single optin, it's the SOURCE of the traffic. And since the source is the same but conversions are higher on single opt-in, you will make more money with single-optin.

    My split tests have proven over and over than a single opt-in list generates more money simply because it's larger.
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  • Profile picture of the author marktheonlinesurfer
    That is very helpful guys. Thanks so much.

    I am just wondering why then is my single opt-in doing so BAD? I am only getting an open percentage of 11% and only about half of them click on the link.
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    • Profile picture of the author Shaun OReilly
      Originally Posted by marktheonlinesurfer View Post

      That is very helpful guys. Thanks so much.

      I am just wondering why then is my single opt-in doing so BAD? I am only getting an open percentage of 11% and only about half of them click on the link.
      You'll only find out whether single opt-in or double opt-in is
      best for YOU and YOUR autoresponder server/software by
      split-testing which is exactly what you've done.

      Your numbers don't lie.

      Your single opt-in may be worse because single opt-in
      e-mails are usually sent from different servers than
      double opt-in e-mails for the same provider.

      Single opt-in servers have lower deliverability rates
      than double opt-in servers because they have poorer
      reputations due to higher bounce and spam complaint
      rates (from non-existent e-mails, fraudulent e-mails,
      malicious entries, etc).

      The ONLY way to know if single opt-in or double opt-in
      is better for you (numerically at least) is to run your
      own split tests rather than relying on forum dogma.

      Dedicated to mutual success,

      Shaun
      Signature

      .

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      • Profile picture of the author marktheonlinesurfer
        Originally Posted by Shaun OReilly View Post

        You'll only find out whether single opt-in or double opt-in is
        best for YOU and YOUR autoresponder server/software by
        split-testing which is exactly what you've done.

        Your numbers don't lie.

        Your single opt-in may be worse because single opt-in
        e-mails are usually sent from different servers than
        double opt-in e-mails for the same provider.

        Single opt-in servers have lower deliverability rates
        than double opt-in servers because they have poorer
        reputations due to higher bounce and spam complaint
        rates (from non-existent e-mails, fraudulent e-mails,
        malicious entries, etc).

        The ONLY way to know if single opt-in or double opt-in
        is better for you (numerically at least) is to run your
        own split tests rather than relying on forum dogma.

        Dedicated to mutual success,

        Shaun
        Thanks Shaun- that is a very helpful post.

        I am going to do much more extensive split testing. I agree, I suspect they may be using different servers when one opts to use single or double opt-tin. I'll have to do more split-testing to confirm that.

        I'm wondering if this is more an Aweber thing.

        From your experience, do you prefer to go for single or double opt-in?
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        • Profile picture of the author rts2271
          I'd like to add to Shauns post that you can also split test between two different services like iContace, Aweber or Getresponse. But I do have to disagree on the single v double servers. I have single optin servers that crush the major ESP's and doubles I've setup for clients that are rather underwhelming. It's all about the quality of the traffic to the optin in relation to what your pitching. There is no data that Double is better than single in quality or quantity. It is strictly a way for ESP's to reduce workload because clients are lazy and don't manage their lists and import crap contacts.

          In the end your open rate is determined by the subject line, the quality of the list you build and your relationship with that list. Your optin rate is determined by your squeeze page. Your velocity of subscribers is determined by the type, volume and quality of traffic.
          Signature

          Ralph Smith
          Mercenary development and deployment.

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