Who Are We Serving?

In doing a little reading on here, without the gain to just get something for myself.

I don't want to join in NEW SHINY OBJECT syndrome either, so it has really been a pleasure.

Here's the thing...There are GOLD nuggets of inspiration hidden in these pages, threads, whatever, and I dare you--take heed!

I've had the good fortune to be able to write email and other copy
for some bigger guys in this industry, with mixed results.

Often, the clients were happy with what I gave them,
but my experience feeling valued, was mixed.

Often, the attitude needs to be, "How can I serve you?"

What are the NEEDS that need to be addressed?

Oftentimes, once the barrier of money is overcome,
the client really wants to know how long will it take
for it to be done.

You are lifting a huge burden off their shoulders,
and in return, you are being given an education
in new ideas, new campaigns, new ways
to tell a story to someone else.

NEW PROJECT

I'm in the middle of writing a new email marketing course,
over the past few years after having learned from
Clayton Makpeace, Harris Fellman, Ben Settle, Dan
Kennedy ,and Frank Kern, it's time
that I put some of this down on paper/video.

Hopefully it will help folks get to where they
want to go, achieving success that
eludes them, or telling better
stories for higher pay or higher-quality
relationships.

Either way, it's about serving.

That's easy to forget.

-Lawton