Vague salesletters -- part of WSO success formula?

sbucciarel

Banned 14 years ago

Originally Posted by janok

i see the guy is spamming unapologetic...haven't clicked on the link. He will get a perm ban in due time

His posts would disappear immediately if enough people reported them.

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Buford Mobley

14 years ago

It would be great if that worked. However, the majority of people BUY based on emotion first, then use logic to justify the purchase.

Originally Posted by Ragz

I wonder what would it do to sales if the author just came right out and said... This WSO does this, this, and this. It includes this, this, and that.

My price is this. But it will increase every 3.27889 sales.

Hurry, limited copies available.

Then people could decide whether or not it was a niche they would like to get involved in, or move on. End of story.

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Ragz

14 years ago

Originally Posted by Mike Grant

At least this is a pleasant spammer.

SPAM?

How do you figure? I could list a few more threads where this "trend" of warriors are seemingly quite irritated at the lack of information being provided in WSO salesletters. Even Will Perkins, with his highly successful WSO of the Day, was asked to rewrite and add more info to his salesletter... and he even added more information to his actual WSO on top of that.

Another example is a WSO recently posted by a well-respected warrior here on March 25th. He took a real beating by those saying it's "too vague" and eventually just went ahead and revealed what his WSO details were, and as of the 30th, still seems to be having success with it. (He's got really good reviews as well, which always helps!) Don't read the salesletter, a the RESPONSES AND REACTIONS to the salesletter are the subject of this thread, so just read the first few responses and you'll quickly see my point. http://www.warriorforum.com/warrior-...l-clients.html

The "link" is just citing an example to assist in my questioning. Hell, I'll remove it myseld if so many of you are bothered by it.

Just saying that these urgings by warriors for more detail in the salesletters may eventually prompt a movement towards more descriptive than highly cryptic or mysterious salesletters...
Or not.

I am just questioning, as Netbiznewbie pointed out, if that would even work, as people buy out of emotion.

Is this type of dynamic THE success-X Factor ingredient in the some of the WSO's being offered -- or would sales go UP if the letters spelled everything out in advance?

Taking the mystery out would probably take the fun out of purchasing WSO's as well. And what fun would it be without the guessing games?

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Mathias Vildbrad

14 years ago

Maybe they are afraid of if they told to much of their idea that people wouldn't buy their product? Maybe people would just look at their thread and then twist it a bit?

Who knows? We all have our secrets :-)
Mathias Vildbrad

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fullmatrix

14 years ago

Yes the vague the merrier, take the money first, that's the rule.

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Jaxxxon

14 years ago

Remembering some REALLY old mail-order marketing books that I have, seeing a study where people did not buy unless they had a money-back guarantee. However, after tons of interviews, most of the purchasers were not happy with their purchase, but simply "did not have time" (too lazy) to ask for a refund.

Some sellers could promise the moon, have a solid moneyback guarantee (minus shipping and handling), have a 100% return rate, and still make a killing on bloated shipping and handling charges... (I've seen infommercials lately where $29 is a S&H charge...WTF?)

So for my 2 cents, I'd venture to say that, intentionally or not, you spice up the salesletter, no holds barred, walk the tightrope of truth, withhold the negative information, or provide just enough information to keep them guessing, yet excited about the potential of "x", sizzle, sizzle, sizzle, and sell like a maniac. Not saying that's what warriors are doing -- just seems the way (or "dynamic" as you call it) of blind salesletters.

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tonio79

14 years ago

I think its always best to let people know exactly what is in the package that you are selling.

If are tyring to build a relationship with customers over a long period then its surely best to give them honesty and not try to trick them in the short term.
Its the repeat sales where you will make the money rather than a one off sale.

Thats just my opinion....hope it helps.

Tonio

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Drakuul

14 years ago

Well, even when they say "so easy a baby can do it", as in the buh buh WSO o'the day. You kinda have to let it slide as just being exagerated marketing quips or gross hyperboles... but where do you draw the line? I just spent several minutes reading that entire thread and I let it get the better of me after seeing all the technical questions posted... I don't have the stomach for heated banter, so I left the kitchen..

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kbayer63

14 years ago

Originally Posted by Drakuul

Well, even when they say "so easy a baby can do it", as in the buh buh WSO o'the day. You kinda have to let it slide as just being exagerated marketing quips or gross hyperboles... but where do you draw the line? I just spent several minutes reading that entire thread and I let it get the better of me after seeing all the technical questions posted... I don't have the stomach for heated banter, so I left the kitchen..

LOL, I thought you were just kinda saying "BlahBlahBlah" when you refered to the Buh Buh, but (slap my knee), there really is a WSO under that heading. And yes, I can see the heat perculating in that thread near or at the end of page 4-5. But looks like the author is making it all better by adding more info to his program... which isn't a bad trend either, as I first saw Mr. Perkins do in his recent WSO of the Day! By the way - I liked your comments in the Buh Buh thread!

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impact-productions

14 years ago

There's an argument for both sides.

Some people are definitely far too vague - and some people just keep their sales letters too long, when the information is best kept on a different site (I've been guilty of that).

The benefit of short sales letters is that it encourages people to ask questions. Visibility of every WSO is important, and a lot of that is based around getting comments.

I've (completely accidentally) met that today by missing a file from my download, thankfully it was relatively easy to sort (if a stressful few minutes), but it definitely adds posts to your WSO.

I wouldn't recommend that, incidentally. There are far better methods to get people to post!

Thom

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Tim3

14 years ago

Originally Posted by Ragz

I notice that the WSO section contains trillions of salesletters, all giving vague descriptions of the plans offered for sale. Then the dance starts. Everyone starts asking questions. More vague answers.

Some folks buy and post vague reviews. Most of us who frequent the WSO section already know the guys who buddy-team on the good reviews, and of course, there's the few single people who ALWAYS give good reviews.

And of course, all the private messaging that goes back and fourth makes you wonder what is being discussed.

The more vague the salesletter and responses, the more questions are posted, giving the illusion of a popular WSO.

However, I've been noticing a trend where people are starting to actually seem a little annoyed that so little information is given... Instead of playing the ceremonial guessing games, some are just coming right out and saying "you are too damned vague in your salesleter. Go back and add more info."
Wow!

And I couldn't agree more.

I've seen about 4 or 5 threads where this tone is initiated. This particular girl really seems to be getting hit hard. http://www.warriorforum.com/warrior-...560-sales.html

I wonder what would it do to sales if the author just came right out and said... "This WSO does this, this, and this. It includes this, this, and that.

My price is this. But it will increase every 3.27889 sales.

Hurry, limited copies available, etc..."

Then people could decide whether or not it was a niche they would like to get involved in, or move on. End of story.

But as it is now, I'm sure people keep coming back to to certain threads, just to see if more "clues" have been given up, in hopes of possibly finding out if the WSO might be something that might interest them...

So again, why not just come out and say what it is?

Great post Ragz.

isn't it interesting how human emotions work?

These are very much the same copywriting techniques as used in the guru's bullsh*t sales pages, and it never ceases to amaze me how they continue to work, but they do.

But at least here on the WF the offers, although nothing new, always offer some good value and nuggets of info that you didn't know, and it was worth the price of the offer to find out about them, they can often be worth the investment on their own, and put to work in other ways.

It seems likely if people explained what the offers were about from the beginning it may deter a lot of buyers, who may think they know that particular method and not buy it, the blind copy supplies an air of mystery and suspense, and as the comment count rises, initial resistance is broken down and then people buy because they think they are missing out of something, human nature I guess.

To some extent I agree with you that it would be nice to know beforehand what it was you were buying, but in most cases I suppose you can get a refund.
Wouldn't it be funny if the same principles applied in consumer retail, shops had nothing on display at all, you paid for something you couldn't see.

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J Bold

14 years ago

It's called "blind" sales copy.

Ya, it's annoying.

But they are following what makes people buy, and that's emotion. You buy mostly by wanting the benefits, and the features are just something that make up the small part of logic that actually gets you to buy. But yeah, if you have no idea what the features are and the benefits aren't going to get you on their own with no explanation and the triggers have not let you push the buy button, a little more detail will help that little bit of logic that causes you to buy.

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Alexa Smith Banned 14 years ago

I agree that blind copy can get irritating, but it's more or less part and parcel of the "MMO niche".

Like so much else in internet marketing, many marketers are using it because so many other people are using it and they therefore assume, with no testing, that "it 'must' work well".

I must say, I don't find it difficult deciding which of these WSO's to buy (and I do buy quite a few, just because I like to know what's going on). Apart from the obvious issue of who's selling it and what I know about him/her (which always far outweighs everything else), I just look really carefully to check that there are at least a couple of Warriors (and not brand new ones) who have (i) bought the product as a paying customer, (ii) from that thread, (iii) started using it (not just "read it"), and (iv) found that they've thereby achieved at least some of what was claimed for it. (It's kind of surprising how there are some 10-page threads there that don't pass that test at all, but that's another matter).

I'm also influenced by reports of (a) delivery problems (most offputting to a technophobic incompetent like me, because if anyone has a technical problem, it's going to be me!) and obviously (b) refund problems, if refund-availability has been offered in the sales copy. Those will always put me off.
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oneplusone

14 years ago

Originally Posted by redicelander

It's called "blind" sales copy.

Ya, it's annoying.

But they are following what makes people buy, and that's emotion. You buy mostly by wanting the benefits, and the features are just something that make up the small part of logic that actually gets you to buy. But yeah, if you have no idea what the features are and the benefits aren't going to get you on their own with no explanation and the triggers have not let you push the buy button, a little more detail will help that little bit of logic that causes you to buy.

I'm not a big fan of blind copy.

It's nothing new, when I worked in direct mail many years ago it was common when we promoted business opportunities for companies.

But I think it's okay to use as long as it's true.

The same goes for scarcity, income claims or any other marketing claims that are used in this niche.

If it's true it's fine.

If it isn't true, then it isn't okay.

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Victor Edson

14 years ago

I don't see the mis-information there at all. It clearly says in the TITLE that it's OFFLINE.

Ask yourself... do you need another tip for offline marketing? If yes.. buy it.

If no... then don't buy it.

Maybe I missed something, but it looked pretty obvious that it was an offline product when I saw the word offline in the title...

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oneplusone

14 years ago

Originally Posted by Victor Edson

I don't see the mis-information there at all. It clearly says in the TITLE that it's OFFLINE.

Ask yourself... do you need another tip for offline marketing? If yes.. buy it.

If no... then don't buy it.

Maybe I missed something, but it looked pretty obvious that it was an offline product when I saw the word offline in the title...

I agree, I don't see what the problem is on the copy.

She could do with providing some proof though to back up her big claim of making $3k+/week offline for 2 hours work.

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Victor Edson

14 years ago

Originally Posted by oneplusone

I agree, I don't see what the problem is on the copy.

She could do with providing some proof though to back up her big claim of making $3k+/week offline for 2 hours work.

I didn't make it past the title, lol.

$3k a week offline with less than 2 hours per week? Hire a few sales people, outsource the web dev, seo and 1 more person to over see everything... I'm not sure why she's working 2 hours at all!

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J Bold

14 years ago

Originally Posted by Victor Edson

I don't see the mis-information there at all. It clearly says in the TITLE that it's OFFLINE.

Ask yourself... do you need another tip for offline marketing? If yes.. buy it.

If no... then don't buy it.

Maybe I missed something, but it looked pretty obvious that it was an offline product when I saw the word offline in the title...

Right...because saying "offline" narrows it down, incredibly.

I guess all these "make money online" WSOs are plenty specific enough too, then? ha ha

I mean, after all, they are saying you can make money "online," so what else do you need to know?

Sorry bit sarcastic, only joking.

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Victor Edson 14 years ago

Originally Posted by redicelander

Right...because saying "offline" narrows it down, incredibly.

Well... "offline" is a niche within internet marketing.

Just like CPA, building a list, selling a wso, or affiliate marketing so if it says offline that does narrow it down quite a bit.

You can't expect someone to create a product, tell you what it's about and then give you all the details without paying for it.

I don't condone blind sales copy at all, but when it says plain as day right in the title what it's about.. there really shouldn't be so much confusion.

Originally Posted by redicelander

I mean, after all, they are saying you can make money "online," so what else do you need to know?

This statement... that's pure gold!
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Vague salesletters -- part of WSO success formula?

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