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If you were an expert in several niches

by tybolton
17 replies
After lurking around on WF for months now, I've decided to finally take the post plunge. First off, thanks for all of the knowledge. The Warrior Forum has got the most stand up internet marketers that are willing to help.

My question is, if you we're knowledgeable in several lucrative niches, would you create several large sites around those niches or would you still create one authority site?

Example niches: trucking, bodybuilding, weight loss, finance, business, health and cooking

It's hard focusing on one niche when you're knowledgeable in so many. What do you guys/gals think? Should I go for several or pick one? I'm very well organized and I know my way around internet marketing.

Thanks and god bless...

Ty
#expert #niches
  • Profile picture of the author tybolton
    I'm not suggesting creating one site around several niches, I'm asking should I focus on one niche and one site or create several sites around several niches? I'm also not suggesting ("no one will have knowledge on every niche") that I have knowledge on all the infinite niches.
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    • Profile picture of the author AmandaT
      If you are new it might be a good idea to focus on one and fully develop it. It will give you much needed experience and you are less likely to end up overloading yourself. Besides, if your strategy doesn't work and needs tweaking, wouldn't you rather only have to fix one than 4 or 5 niche websites?

      I know personally I am working on my work at home mom niche and if that ends up being successful than I may move into a diet niche or other niche... once I have the tools and experience. Not to mention if you build a list in your niche and your next niche ties in at all you already have a list to market your new niche site to.
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      • Profile picture of the author Alexandre Valois
        Group things together under one segment / philosophy and build several authority sites.

        If you go too broad, you're going to lose the attention of some people (If I'm a bodybuilder, there are very little chances I'm interested in trucking as well) but there is a huge market for muscles - cars - clubs for example.
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        • Profile picture of the author tybolton
          That makes sense!! My father owns a trucking company and happens to be a bodybuilder so, "like father like son." I started out in IT as a programmer/network administrator and after the .com bust I pursued a career as a chef because I grew up with professional cooks. I also started following the markets as a kid, and I love to invest as a hobby. That's how I basically attained my knowledge in different fields. I have a photographic memory, and I love to read and write...

          I think I'm going to build around 10 sites, and stop there...I know it's easier said than done...

          Ty
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      • Profile picture of the author tybolton
        Hey Amanda,

        No, I'm not new to internet marketing, I've just never taken it seriously until recently. I've got a background in networking and design, but it's always been more less a hobby and just something to do in my spare time. I've collected many domains over the years, and now I want to develop them. The only problem is trying to figure out which ones to develop and how many to develop.

        Thanks and good luck with "work at home mom niche" it's a good market to be in...

        Ty
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    • Profile picture of the author tybolton
      That's what I was thinking. I currently use the free version of SerpAttacks. I'm hesitant to buying software that depends on google because they change like the weather, and then software developers are left scrambling to update their software. I currently have about 10 sites up, and they're starting to gain traction. I guess it's about discipline and focus.

      Thanks for your response...anyone else got some valuable advice??

      Ty
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    • Profile picture of the author Bradley J Anderson
      Originally Posted by tybolton View Post

      I'm not suggesting creating one site around several niches, I'm asking should I focus on one niche and one site or create several sites around several niches? I'm also not suggesting ("no one will have knowledge on every niche") that I have knowledge on all the infinite niches.
      If this is your first foray into niche marketing, concentrate on the one niche and site for now so you can learn the in's and out's. Once you learn what works and what doesn't, you can move into other (separate) niches.
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      • Profile picture of the author tybolton
        Originally Posted by Brad armPitt View Post

        If this is your first foray into niche marketing, concentrate on the one niche and site for now so you can learn the in's and out's. Once you learn what works and what doesn't, you can move into other (separate) niches.
        That's why I was kind of leaning towards a handful of sites, so I can find out what works and what doesn't work. How's those armpits?

        Thanks,

        Ty
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        • Profile picture of the author AmandaT
          The main issue with developing a lot of niche sites is that while you could spend two weeks working on one site and getting it going, if you are spreading your work around between many sites it is longer before those sites are making money. You get one site up and running and money can be coming in on that site while you work on another. If you are still developing 5 websites then you don't have that money coming in.
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          • Profile picture of the author myob
            Hey Ty

            I have been doing nearly exactly what you are starting to do for quite a long time. All of my niches are in the most hotly competitive markets (because they are also extremely lucrative)

            Each niche is a standalone website, and I have full-time writers in these specialties developing content. You don't have to be an "expert", just find good writers.
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  • Profile picture of the author Kael41
    I'd be careful with throwing around the term "Expert" if I were you. Just because you may be knowledgeable doesn't mean you're an expert Take that for what it's worth from someone who has testified as an expert in court (separate and apart from IM).

    Now, with that out of the way, I'd break apart your niches into different sites. Build out each site and focus on terminology articles built around the concept of that niche. You'll find that you'll get better traction in the SERPS if you build as per the subject matter as opposed to building towards keywords.
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    • Profile picture of the author tybolton
      Originally Posted by Kael41 View Post

      I'd be careful with throwing around the term "Expert" if I were you. Just because you may be knowledgeable doesn't mean you're an expert Take that for what it's worth from someone who has testified as an expert in court (separate and apart from IM).

      Now, with that out of the way, I'd break apart your niches into different sites. Build out each site and focus on terminology articles built around the concept of that niche. You'll find that you'll get better traction in the SERPS if you build as per the subject matter as opposed to building towards keywords.
      I didn't say I was an expert, I asked "what if you we're an expert". No, I'm not an "expert", but I am passionate about them, and I do hone them. Your idea about (if you build as per the subject matter as opposed to building towards keywords) is very good. That's kind of how I've been writing and I find it more engaging to my readers. I'm trying to write for my readers and not for search engines.

      Thanks and that was solid advice...

      Ty
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  • Profile picture of the author Steve Faber
    Many people have great success building "feeder" sites around sub niches related to the main niche, and then pointing them to the main site that is an authority site on the main niche. That works great, if you have the time to implement it.

    You'll need much more content to fill all the sites. Just because there is more of it, doesn't mean that you can water it down, either. You still need to have great content if you want to build something with a lot of authority that lasts, and gets naturally linked to by other sites, which is one of the best measures of a true authority sites.

    Powerful, yes. Fast and easy, no.
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    • Profile picture of the author tybolton
      Originally Posted by Steve Faber View Post

      Many people have great success building "feeder" sites around sub niches related to the main niche, and then pointing them to the main site that is an authority site on the main niche. That works great, if you have the time to implement it.

      You'll need much more content to fill all the sites. Just because there is more of it, doesn't mean that you can water it down, either. You still need to have great content if you want to build something with a lot of authority that lasts, and gets naturally linked to by other sites, which is one of the best measures of a true authority sites.

      Powerful, yes. Fast and easy, no.
      Great advice Steve!! My biggest dilemma with internet marketing is that I'm a very impatient person. I want everything here and now, and I'm learning that the world of internet marketing is staying persistent and patient...

      Ty
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  • Profile picture of the author CheapTrafficDude
    Well, many marketers are experts in multiple niches. It's not uncommon for someone to be an expert in weightloss as well as being a car repair expert. Thing to keep in mind is this...

    Jack of all trades, master of none... You don't necessarily want this "tag"

    Many marketers will use different aliases or "pen names" depending on their target niche because this will avoid confusion... "Hey I saw this website last week about that same guy who claimed to be an expert in weightloss and now he's an expert in car repairs?? What the heck is going on here??

    If you're going to make 1 large website, make it with just one niche like aftermarket car parts for example, you can have a page just for body wide kits, one page for euro tail lights, one page for low profile tires, one page for cold air intake etc...
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  • Profile picture of the author HeySal
    What I did was create 2 sites. Several of my expertise niches fit into one, and the others on the other.

    So, yes - no. Group them accordingly and you'll get better pull and have less work to do.
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    • Profile picture of the author Kevin AKA Hubcap
      Here's what I think....

      Concentrate on the first site until you get your feet under you then expand.

      I know some like to concentrate on one thing until it becomes successful but what if that never happens.

      I like to have more than one iron in the fire. The challenge for you is knowing how many you can have in and still be effective.

      You also don't need to be an expert for two reasons.

      1. If you're targeting beginners you don't need to know everything. Just more than they know. In fact targeting beginners is a great strategy because they are more likely to be looking for assistance. If you provide good content, they'll stick with you as you both advance.

      2. They're are plenty of people whose skills and experiences you can borrow and/or buy.

      You never mentioned what your monetization strategy is going to be.
      Will you use Adsense, Amazon, CPA, your own products, membership sites, affiliate marketing or a combination?

      Knowing how you want to monetize makes it easier to set a course.

      Kevin
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