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Determining Number of Facebook Users in an Area

by zacsmith
2 replies
I'd like to find out how many Facebook users there are in a specific area: zip code, city, etc. Or as close to that as I can get.

I've researched this online and at Facebook, and worked over the "Find Friends" capability, but have been unable to discover some real numbers. The "Find" function just returns pages of profiles, but no data on number of pages, etc.

Anyone know if that information is available, and if it is, how to get to it?

Thanks!

gary
#area #determining #facebook #number #users
  • Profile picture of the author ikontent
    Try this.

    Go to Facebook, find the "Facebook ads" option.
    Go through the process of creating an ad (any random text + image will do, you're really not going to actually submit the ad.
    Next, you get the targeting options; the first one there is "country". If you're using the US, you get additional options to select by state and city; some other countries have the city option only, and yet others (Singapore for example) - doesn't have any more drill down.

    You also have an option to choose a radius (default is 50 miles, but you can change that).

    I don't know if there's a zip code option, haven't seen that before - but if you try this you'll get a reasonable estimate of the number of users. You can also choose broad interest categories to narrow down the numbers....

    I don't think this is an "exact" estimate; it's more like the guidance that Facebook provides, but it should be a reasonable ballpark...

    Hope this helps
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