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low gravity clickbank product help?

by condorx
12 replies
Hi warriors,

I am considering to promote products which have low gravity values.So that competition will be lower and can be ranked in the first page quickly.

I found some products having 0 gravity and googled them to see at which level the competion is.

Mostly I found more than 11000 indexed pages in google for those products.

My question is;

Should i start with these products as a newbie?
As per my undertanding Gravity means "the number of sells that affiliates made within last 30 days"

If the gravity is 0 and have more than 11000 indexed page;Does this mean that these products convertion rates bad and stay away from these products ?

Thanks
#clickbank #gravity #low #product
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by condorx View Post

    As per my undertanding Gravity means "the number of sells that affiliates made within last 30 days"
    Sorry, but this isn't right at all.

    Gravity does not measure numbers of sales.

    However, a gravity of zero does indicate that no affiliate has referred a sale within the previous 8 weeks.

    Originally Posted by condorx View Post

    I am considering to promote products which have low gravity values.So that competition will be lower and can be ranked in the first page quickly.
    This also doesn't necessarily follow at all (though there may be some truth in it, in individual cases - but it's actually much more complicated than that!).

    Originally Posted by condorx View Post

    My question is;

    Should i start with these products as a newbie?
    In my opinion, the odds are more in your favour, if you start with low-gravity products and avoid high-gravity ones, yes ... but this is only one small point among many important points, and it's by no means the most significant one - in fact, it's a pretty insignificant one, by comparison.

    Originally Posted by condorx View Post

    If the gravity is 0 and have more than 11000 indexed page;Does this mean that these products convertion rates bad and stay away from these products ?
    No; it absolutely doesn't mean that at all.

    Here are two posts which I think you may find helpful reading ...

    This post explains "how gravity works", with some examples.

    And this post suggests a little 10-point checklist regarding selecting products to promote.

    I strongly advise you never to promote a ClickBank product without (a) contacting the vendor first (to check that's he's alive, and responsive!) and (b) one way or another, seeing the product yourself first, too (because you're attaching your reputation to it, by promoting it, and that's a very valuable asset to your business and not one you want to take any chances with).
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    • Profile picture of the author condorx
      Originally Posted by Alexa Smith View Post

      Sorry, but this isn't right at all.

      Gravity does not measure numbers of sales.

      However, a gravity of zero does indicate that no affiliate has referred a sale within the previous 8 weeks.
      I think I should stay away from 0 gravity products. Somehow,hard to sell these product.None of the sellers could sell the product within 8 weeks or maybe this is a new product?

      How can i count the number of affiliates?
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      • Profile picture of the author myob
        I would highly recommend using Alexa's checklist in choosing a product. As a personal example, I pick products solely on their relevance to my niches. Often these products have an initial gravity of zero, but many of these are now selling 50-100 a day. It seems that perhaps I am the only affiliate selling them! So, it really should be of no relative concern how many affiliates are promoting a product. This will not affect your results in any way.
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        • Profile picture of the author condorx
          Originally Posted by myob View Post

          I would highly recommend using Alexa's checklist in choosing a product..
          May I learn the URL of this check list?
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by condorx View Post

            May I learn the URL of this check list?
            It's the second of the two links in post #2 above, where it says "10-point checklist".
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by condorx View Post

        I think I should stay away from 0 gravity products. Somehow,hard to sell these product.
        Well ... not for me, I must say.

        I've hit some good ones that way, which really convert well.

        As Paul says, you can be the only affiliate selling them, but if they're good products and the sales page converts your traffic, that's all that matters.

        My best-sellers and highest-converters have actually often had gravities in the 2 - 5 region.

        Originally Posted by condorx View Post

        None of the sellers could sell the product within 8 weeks or maybe this is a new product?
        There may be nobody else trying. Zero gravity doesn't mean that people are trying and failing ... "just saying".

        Originally Posted by condorx View Post

        How can i count the number of affiliates?
        You can't.

        Even the vendor can't (unless he accepts only affiliates who contact him, but that's very rare).

        Anyone can become an affiliate for a ClickBank product with anonymity: that's part of ClickBank's "system".

        You can sometimes find some other affiliates' websites, through Google, by searching for terms like "Productname review" but it's guesswork, really.

        The gravity figure doesn't even begin to tell you how many affiliates there are. There are products (especially in the IM-advice market) with gravities well into three figures which nobody markets, just because many affiliates are each buying one copy through their own affiliate-links, for their own use (which adds to the gravity), but not trying to sell them at all. This becomes self-perpetuating, because many affiliates, knowing no better, see a three-figure gravity and think to themselves "Ooh, that must be selling well" (:rolleyes and they buy one themselves (raising the gravity still further), maybe with a view to promoting it. It signifies very little indeed.

        You also can't tell whether the vendor is selling the product himself, and - if so - through how many different affiliate accounts, which many vendors do (perfectly legally), to try to raise their products' gravity figures, because experience has taught them that a rising gravity attracts affiliates who know no better.
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        • Profile picture of the author BillyBee
          Originally Posted by Alexa Smith View Post

          The gravity figure doesn't even begin to tell you how many affiliates there are. There are products (especially in the IM-advice market) with gravities well into three figures which nobody markets, just because many affiliates are each buying one copy through their own affiliate-links, for their own use (which adds to the gravity), but not trying to sell them at all.
          Are you really allowed to buy a product through your own affiliate link? Or are people doing this in some sneaky way? Just seems like it's something Clickbank would have a rule against.
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by BillyBee View Post

            Are you really allowed to buy a product through your own affiliate link? Or are people doing this in some sneaky way? Just seems like it's something Clickbank would have a rule against.
            Nothing sneaky - they allow it. They even allow it as one of your original qualifiying sales for the CDR. (Just don't do that and then ask for a refund - I think that might go down like a lead balloon! :p ).
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  • Profile picture of the author JamesGw
    Gravity means almost nothing in regard to total sales volume. You're actually often better off going after low gravity products.
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  • Profile picture of the author Chris Paterson
    Alexa had a great post, one thing I will add is that most products listed in clickbank never get properly promoted. No proper affiliate resource section, no JVs, no real form of traffic generation etc.

    And if people don't actively pursue affiliates then their gravity is sure to suffer.

    But some of these products will (and do!) have great salespages. With a little digging you can find some great ones.

    That said, I like to look at how long the product has been listed in the marketplace as well. If it's been there for several years with no improvement in gravity then it tells me the merchant doesn't really care about that product and it's likely they haven't put more effort into it because conversions weren't that strong.
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  • Profile picture of the author donb01
    I don't care what the Gravity is but the sales page needs to be great.
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    • Profile picture of the author myob
      Originally Posted by donb01 View Post

      I don't care what the Gravity is but the sales page needs to be great.
      Even a great sales page has very little commensurate value in determining the quality of the underlying product. I often promote products with initial zero gravity and poor sales pages. Especially in non-IM niches, vendors frequently suck at ad copy. Marketing is a major consideration for having affiliates in the first place.
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