Forget Talent! The Question is "Can You Cackle?"
Life is not fair.
As a business owner I'm sure you know of inferior products and
services that do a lot better than yours. You gripe and sigh and
wonder how can people buy those lower quality products while
yours rot on the shelf?
It's all about marketing.
I always wonder about the miracle that takes place in the life of
the winners of the American Idol show. Possessing all that talent
how could these winning contestant remain hidden for so long?
The answer again is lack of marketing.
Once they enter the competition millions of people suddenly
become aware of them and the rest is history.
There are so many business owners who think a great, or even
superior, product will guarantee their success in the marketplace.
But if life were only that simply. If people don't know that your
product exists, you'll remain undiscovered like an American Idol
winner before entering the show.
This reminds me of the poem:
'The codfish lays ten thousand eggs,
The homely hen lays one.
The codfish never cackles
To tell you what she's done-
And so we scorn the codfish
While the humble hen we prize.
It only goes to show you
That is pays to advertise!
- Anonymous
Products don't sell themselves and talent isn't worth squat if
people don't know how good you are. There are no 'entitlement
tickets' that you can use to enter the halls of business success.
And in this attention age where you are competing with millions
of other business owners for consumer attention, modesty is no
virtue.
I've seen many marketers who have separated themselves from the
crowd by just being 'wacky', crazy and a little off the edge. Are
these marketers really out of their minds? No. They are cackling!
About six years ago when I started marketing my copywriting
services online, the number of other copywriters advertising in
Google could be counted on my fingers. It was easy way back then
to get a top 10 position in Google's natural search results
without even trying.
Today the tables have turned. You have to be intentional to get
those high rankings because your competition is trying to bury
you alive.
Nobody cares that you are better. You may lay a thousand eggs
compared to your competition but the question is, 'Can you cackle
as loud?' Are you advertising in the places you should with the
consistency you should? Are you striking those Joint Ventures you
need to stay competitive? How about your social marketing? What
are you doing to get the word out?
It's hardly likely that you'll get a show like American Idol to
give you instant publicity, so you have to break through the
barriers for yourself and the internet provides unique
opportunities to this. Just one popular video on YouTube can
skyrocket your business into the record books.
I've learned in my short life that success in any area has more
to do with hard work than inspiration; more with effort than
talent.
So how is your cackling?
-Ray Edwards
As a business owner I'm sure you know of inferior products and
services that do a lot better than yours. You gripe and sigh and
wonder how can people buy those lower quality products while
yours rot on the shelf?
It's all about marketing.
I always wonder about the miracle that takes place in the life of
the winners of the American Idol show. Possessing all that talent
how could these winning contestant remain hidden for so long?
The answer again is lack of marketing.
Once they enter the competition millions of people suddenly
become aware of them and the rest is history.
There are so many business owners who think a great, or even
superior, product will guarantee their success in the marketplace.
But if life were only that simply. If people don't know that your
product exists, you'll remain undiscovered like an American Idol
winner before entering the show.
This reminds me of the poem:
'The codfish lays ten thousand eggs,
The homely hen lays one.
The codfish never cackles
To tell you what she's done-
And so we scorn the codfish
While the humble hen we prize.
It only goes to show you
That is pays to advertise!
- Anonymous
Products don't sell themselves and talent isn't worth squat if
people don't know how good you are. There are no 'entitlement
tickets' that you can use to enter the halls of business success.
And in this attention age where you are competing with millions
of other business owners for consumer attention, modesty is no
virtue.
I've seen many marketers who have separated themselves from the
crowd by just being 'wacky', crazy and a little off the edge. Are
these marketers really out of their minds? No. They are cackling!
About six years ago when I started marketing my copywriting
services online, the number of other copywriters advertising in
Google could be counted on my fingers. It was easy way back then
to get a top 10 position in Google's natural search results
without even trying.
Today the tables have turned. You have to be intentional to get
those high rankings because your competition is trying to bury
you alive.
Nobody cares that you are better. You may lay a thousand eggs
compared to your competition but the question is, 'Can you cackle
as loud?' Are you advertising in the places you should with the
consistency you should? Are you striking those Joint Ventures you
need to stay competitive? How about your social marketing? What
are you doing to get the word out?
It's hardly likely that you'll get a show like American Idol to
give you instant publicity, so you have to break through the
barriers for yourself and the internet provides unique
opportunities to this. Just one popular video on YouTube can
skyrocket your business into the record books.
I've learned in my short life that success in any area has more
to do with hard work than inspiration; more with effort than
talent.
So how is your cackling?
-Ray Edwards
siggy taking a break...