16 {{ upvoteCount | shortNum }}
16 {{ upvoteCount | shortNum }}

The OFFLINE Content Warrior..

by Andy Money
13 replies
So obviously going offline is "in" right now, and it should be, there's tons of money there just waiting to be tapped. That being said: what's the best way to get offline content clients? I've been brain storming on this for a while but I can't think of a single damn reason an offline business or company would be interested in purchasing content from a place that does articles, reports, etc. for primarily internet marketers. How can I expand to go OFFLINE more where MORE money is (that I can charge a lot more for..)?

Do you approach businesses about how great article marketing is and set them up with a few hundred articles?

Do you pick their brain and see what kind of stuff they pay to have written now (I'd imagine this amounts to about 1 page of material for the average business).

I keep hearing how people are making thousands writing 800 word blocks of text for offline companies--so, how do you do that and how do you expand to get offline clients like that? Any help would rock. Thanks!
#content #offline #warrior
  • Profile picture of the author sevenish
    Perhaps if you approach it as PR / Marketing & Off-site SEO services it would make sense. Include in the proposal your services for article and press release submissions and thus getting inbound links to the clients' sites.

    So you'll not only be creating the content for clients, but you'll be implementing it as well.

    Make sense?
    Signature

    100% atrocity-free! No annihilations, assasinations, explosions, killers, crushers, massacres, bombs, skyrockets or nukes.

    {{ DiscussionBoard.errors[481570].message }}
  • Profile picture of the author sevenish
    Andrew,

    Once you mention the Off-site SEO aspect, you'll open the door to a discussion of On-site SEO as well ... and all the content creation that may come with that.
    Signature

    100% atrocity-free! No annihilations, assasinations, explosions, killers, crushers, massacres, bombs, skyrockets or nukes.

    {{ DiscussionBoard.errors[481582].message }}
  • Profile picture of the author sevenish
    Yep, it's the "big picture" approach. You'll have a chance to educate your client -- to the degree they want to be educated -- in the ever shifting parameters to getting SERP rank and how the SEs take a snapshot of that big picture. They'll benefit greatly with both Off-site and On-site SEO.

    good luck!
    Signature

    100% atrocity-free! No annihilations, assasinations, explosions, killers, crushers, massacres, bombs, skyrockets or nukes.

    {{ DiscussionBoard.errors[481600].message }}
    • Profile picture of the author Andy Money
      What's interesting about this is I might as well sell an entire offline consultation type thing if I were to spend my time getting in the door and building trust/relationship. I suppose an alternative is setting up a joint venture type deal with people who are offering consulting.
      Signature
      {{ DiscussionBoard.errors[481625].message }}
    • Profile picture of the author 4morereferrals
      You could write their email marketing pieces ...

      Their client retention / drip campaigns

      Cross Sell / Cross Product Promotion emails / flyers etc ...

      My offline business - commercial insurance agency as an example ... has well over 100 products from well over 100 companies.

      We are jones'ing for copy that will pull for cross selling.

      We have a single policy client - Auto Insurance - and we want to get their home insurance as well ... educational email article on why we should insure both is needed - do we have the time to write that and put it into aweber? Hell no ... would we pay - likely. Would 500 of the over 100,000 independent agents that exist pay ...? Yup. The universe of insurance agents is in the neighborhood of 1,000,000 US.

      I need to create the copy for a specialized work comp program I have - are there 500 other agents across the usa in the same boat willing to part with $$$ for the right campaigns? I say ... yes.

      Could you niche'ify your pieces, and take them on the road and sell to exclusive territories [this would likely be important to the agents buying your stuff] 1-5 agents per metro area get your AR series ...

      Think ... Dentists, Doctors. Plastic Surgeons, Architects, Engineers, Realtors, Auto Repair, Restaurants.

      - beyond selling those lcients add'l services - smart business owners want to send some love out to their clients to RETAIN THEM.

      Client retention is a big ticket item that deserves some attention as well....

      Just ideas ...

      Good luck!
      Signature
      Rank Ascend Network - High PR Links / Guaranteed Rankings Increase
      {{ DiscussionBoard.errors[481630].message }}
  • Profile picture of the author sevenish
    good thoughts in there Steve.
    Signature

    100% atrocity-free! No annihilations, assasinations, explosions, killers, crushers, massacres, bombs, skyrockets or nukes.

    {{ DiscussionBoard.errors[481652].message }}
    • Profile picture of the author AndrewCavanagh
      Your whole mindset is wrong.

      You're asking "How can I sell MY content to brick and mortar businesses for high prices?"

      The problem with that is that businesses have NO INTEREST WHATSOVER in buying your articles or content...none.

      And the reason you'll have problems thinking this way is because you're only thinking of yourself and what you want.

      Now if you were to start thinking about what a business owner wants...perhaps more sales, more customers, better follow up systems, better conversion of prospects into paying clients....

      Then you might have more of a chance of working out what you need to do to use your content to help a business owner make more sales and profits.

      Yes you can charge high fees for creating content for business owners...most internet marketing is based around content after all and good internet marketing will help a business owner make a ton more sales and profits.

      But you need to talk to the business owner about what HE wants (find out what he wants) then work out how to help him to get that by using your internet marketing and content creation skills.

      It's not about you...it's about genuinely helping business owners make more sales and profits.

      Kindest regards,
      Andrew Cavanagh
      Signature
      Old School Copy Like This Is BACK & Converting Like Crazy!
      {{ DiscussionBoard.errors[481912].message }}
      • Profile picture of the author Andy Money
        Good point thanks for that one, that helps a lot.
        Signature
        {{ DiscussionBoard.errors[482305].message }}
        • Profile picture of the author TimCastleman
          Isn't Andrew awesome, seriously if I could lock a couple of guys in an office at gunpoint and tell them to spill their guts he would be one. If you've got the time you need to read some of his replies to questions. I'd bet you'd be better off for it.

          Ok on my thought that ties in with Andrew.

          I have no interest in your articles. But I do have interest in becoming (looking) like an expert in my industry. What's that - you can ghostwrite a book for me making me look like a genuis - SOLD.

          What's that you'll do an audio interview where you interview me and I can put it on a website to answer people's pressing questions and make me look awesome - SOLD

          Oh you can even write articles that I could submit to local papers and TV telling them and others about important topics that I am an expert on - SOLD

          Find out what they want, then give it to them.
          Signature
          {{ DiscussionBoard.errors[482514].message }}
  • Profile picture of the author Craig McPherson
    Andrew M,
    Article marketing works for me.
    I have a client who occupies 9 out of the top 10 for one of his keyword phrases with 80K results.
    They are all articles I have written and dispersed over the net.
    Signature
    Money Making eBook
    {{ DiscussionBoard.errors[482694].message }}

Trending Topics