How to Make 3x More Profits with Email Marketing

As usual....Some killer tips and tactics for email marketing Kim!

When I try analyze my personal inbox and the hundreds of emails from all different marketers, regarding whose are the emails I eagerly await for, whose are the emails I always make to to at least open and whose are the emails I just delete right away & few who I unsubscribe after 2 or 3 emails...these are the things I observe:

The 1st category: There are marketers whose emails are always filled with lots of valuable contents. They just send pure gold, nothing else. I also have their faces or brand registered firmly on my mind. I know them, I recognize them and I have had some wonderful experience with their products or teachings. I have gained a lot from these marketers. In each email, there is at least 1 point that you can pick up right then & now and apply to your business. Even if they are promoting something on their email (which are quite rare & if they do so, they always promote only the top quality products), they have something to contribute. These are the very emails I eagerly await and read each and every word whenever they hit my inbox.

The 2nd category: These are the marketers who promote quite often with a lot of affiliate products but along with which they provide a lot of valuable and good contents in their emails. The products they promote are mostly of premier quality. These are the marketers that also have their personal image imprinted on my mind. These are the emails I always try to open and get through it quickly. Though there are times when I just see that its nothing but a promotional email, I delete it right away. This is bcoz of the fact that they promote quite often.

The 3rd category: These are the emails from the marketers whom I know and quite like. But they just promote each and every damn big launch that hit the IM market. These are also the marketer whose products were quite good but their promotions are too much. A recent trend is lot of "Webinars" ( which i have started to hate lately as they are nothing but the just the sales letter in a video format). These are the emails that sometimes irritates me. But the only fact I still have them subscribed is that they do sometimes give some valuable information. Why don't they realize that you just recommended me something last night saying to be the best. and today you are saying the same lines again... "This is the best product you can ever buy :confused:!". Cmon.... Just let me at least go through the last product you promoted.

The 4th category: The irony is that many well known marketers falls into these category. They just keep sending you promotions after promotions. They promote each and every product (big or small) that hits the Clickbank, most of which are mere crap. They might accidentally come up with some good contents, but I generally hate their emails as they are 98% of promotional. I just keep subscribed to these as they are quite well known in the industry and I would like to take their reference when I need to write a hard pitch email . Otherwise they would have been out of my inbox along time back. One more important thing - I never buy from anything from the recommendations of these guys, bcoz I just feel they are there to get the money out of you. Nothing else! :rolleyes:

5. These are the type I forgot when did I subscribed from them and when I see just any promotion, I just kick them out straight away. They never got registered in my mind in the first place and thus their information does not matter for me.

So from the above analyses, the most important things I realize are:

• - Getting your personal brand into your subscriber mind. Until and unless they know you well, they just wont even care reading your mails.

• - Your content value. The more value you send out, the more trust you gain and thus more response.

• - Promoting only the best of the best products. Nothing else! never ever promote any thing that has not passed your strict quality criteria! One bad promotion, your reputation is gone!

• - Even when you send promotional emails, make sure it does not look like just a hard promotional one. Do give good content even in that.

• -Your relationship and your credibility is the key here as far as your subscriber's responsiveness is concerned.

These are just few point I would like to add to Kim's amazing post as I think this can help a lot in our email marketing strategies!

And let me tell you one thing though, Kim fall in the first category. She delivers tremendous value to her subscribers. She rarely promotes, but when she does, you be sure its the best. I just eagerly wait for each and every mail from Kim Roach.

Thanks again Kim for all the value!!

I love this, Kim.

I know enough to do what it is that I need to do, but as far as failure...

I'm not afraid of it, and I can press on, but I always feel as if I share something, and it leads to SOMEONE ELSE'S failure, that will reflect on me...

I fail to remember that it's probably THEIR lack of action or persistence that leads them there.

I guess I'm afraid of advice being labeled as bad, and I don't want to be "that guy"



Nick

Hey Ian,

In your emails are you giving them good value, entertaining, and then sending them back to your offer? That's what I'm finding works best... a combination of (golden nugget + entertaining email + link back to the offer).

Then, you'll create a separate tracking link for each email so that you know exactly which one's are most effective. And you can take the top converters and put them earlier in the autoresponder sequence.

Cheers,

Kim