Anyone? I'd really like some feedback.

I'm not sure how popular this niche is, and how many people are going to be willing to spend money on it. But, it does seem that you would do well to target student athletes and coaches, and even martial artists and martial arts instructors. I'm sure with a little brainstorming, you can think of some other groups to target.


Personally, I avoid Wordpress because everyone else is using it. But, it does seem easy, and there is a lot of support for it... Probably very quick, and your best bet.



Indeed, you want to have that unique selling point.



If it is good, it is going to be stolen. Legal action (or the threat of it) and Copyscape seem to be the popular answers. Personally, I just keep creating info that nobody else can keep up with, and leave the crumbs behind for the thieving cockroaches, if that is all they want out of life.



A squeezepage may get you more opt-ins, but simply putting an opt-in form on your Wordpress site will probably get you better quality leads-- People who actually want to be on your list, and are not just doing it for something free.




Yep, obviously you need a way to accept payment. Paypal is easy and widely trusted.

When it comes to email, I very strongly suggest that you do not just throw emails at people in an order that you think makes sense... Learn about email campaign structure from people who are already making a living through their email campaigns. Try to learn from someone who fits your "style".



No, don't ever start by offering a discount. It may get more people, but they are unlikely to be the people you want on your list. Aim for people who are willing to pay for quality information. My favorite method is to offer people lessons, for example a 7 or 15 day lesson course. This also gets them into the habit of actually opening my emails (which is another challenge you are going to face.)




Do you have a camera? Start filming. Show professionalism, but be yourself... Sort of "Yourself in Professional Mode"



Hmm... Good that you know what your competitor is doing. Let me ask you something, because I don't know: How does traffic get to Youtube? Won't you still have to drive traffic to the videos? And, people watching Youtube videos seem to want to learn things for free. If you give away the milk for free, is anyone still going to want to buy the cow?




I very, very strongly suggest that you read the many great posts here in the Warrior Forum about Article Syndication. Then, target student athletes, coaches, karate schools, etc.



Very glad that I didn't have to tell you this one... You're a step ahead of the game. Make sure that your advertising is professional, and this is the most important part: Don't try to sell anyone through your advertising. Try to get them to talk about it, to spread it around to all of their friends... When people are talking about it, and listening to their friends who they know, like, and trust, well then you are about to get business.




I wouldn't ever "Bomb" them with anything. It is more a process of building your credibility, recommending things, and making offers. How you approach this, and keep it balanced, is going to determine a lot of your success.



I don't know if you're going to make a living from this idea, because I have no idea how many people are going to be interested in paying money in exchange for scientific info on how to increase their vertical jump? But aren't the Olympics coming up sometime soon?


Best wishes.

Alright, awesome. Thanks Fin and Darklock for your input. Basically, I just need to advertise my product as unique but still highly desirable.

Hi Harvey, you can have an ebook on each of your questions. The first do the research, if there is enough people interested in your product. If there is, you may start with some answers to the questions you find out from your research. After you have enough subscribers, you can offer them your course as a membership site.

If you have a membership model based on the email delivery, the chance than people become members download your course and cancel the membership is greatly reduced. It goes without saying that you need to have some way to communicate with your prospective customers. To became your subscribers, you need to offer them some goodies. Don't give them junk, but some valuable info, which you could sell otherwise.

Remember that no one has the second chance to make a First Impression. This is how you build your reputation. Depending on your technical skills of building the website. Easiest way is the Wordpress, but unless you have some pro template, it is a bit limited. However, it has an advantage that it is usually registered by Search engines.

My suggestion is to have combination of the Wordpress and static site. This way you have advantage of the both.

Hey Harvey M,

What IS truly unique about your product/techniques and most importantly you?

You need to find you USP (Unqiue Seeling Point) and get laser targetted on that and focus on that in all your marketing....can your programme gets results, quicker, faster, and easier than all the other programs. THAT is what people want from you....no one cares how their cellphone works - they just want it to make and receive calls. The same goes for your product...they don't even want your programme they want the RESULTS. If you can show them how your programme can deliver the results, quicker, faster, easier and with less effort you will be onto a winner.

Stay Strong & Prosper

Cheers

Anton

Really model your marketing after your very successful competitor, as has been mentioned, PLUS put out an excellent video product with it, since this is you're competitor's weak point, and focus on that in some way.

Try typing "vertical jump" in the google "keyword tool" to see if people are really searching for this... Check if there are existing sites offering this kind of info then see what you can offer better...

Hey guys, mind taking a look at my updated business model?