Unique Ways to Use PLR

I don't think PLR is going away anytime soon (or the term itself). I would guess that any accounts that were shut down we're probably doing something more shady than simply selling PLR. When done properly, it really shouldn't be a problem.

The PLR concept (coined as such by Jimmy D Brown) has been devalued by silly shopping cart websites selling PLR ebooks and software for pennies at every corner on the Internet. The other factor that has contributed to devaluation of this powerful concept has been large number of PLR content providers selling crappy articles, reports, scripts, etc. to the masses, with very generous rights attached.

If the private label rights concept is to survive (and regain its value), many changes in the approach to that business must be done by PLR product/content providers (and users as well):

1. Only high quality, 100% original content must be served by PLR content sellers

2. The PLR license must be more restrictive (The 'no restriction PLR' for example must vanish, that's detrimental and outright stupid license. Allowing PLR buyers to sell the source files is like killing your own business, such must be understood and stopped).

3. Number of copies sold must be much more limited (e.g. 30 instead of 200)

4. The price of PLR product/content packages and monthly membership fees must go up. PLR products/content should never be cheap.

5. Any member/customer who's found breaking the license terms must be REALLY banned forever by PLR seller

6. PLR content users must customise that content and never use it as is, in order to really see some benefits. That should be regulated by PLR license - no using it 'as is', must be changed, or you are banned.

And more.

Regarding the term 'Private Label Rights' itself, I recently had a skype chat with Jeremy Burns when he told me that, because of the bad name that PLR has earned thanks to above mentioned behaviour, it's much better to call it something else if you are PLR seller. For example 'editable content', rebrandable products' or something like that. I totally agree, and I noticed that some smarter guys are already doing it.

The fact is that the PLR concept is very powerful and very much needed. It's both in PLR sellers' and PLR users' highest interest to prevent its farther devaluation and do everything in their power to treat it correctly.


Thanks Kim for this useful post. I would only add that what Kim suggested in her OP, everybody should interpret as 'not optional'.

Be creative.

If you are lazy or have more money than time, outsource the customisation work to professional writers, graphics designers, video/audio producers, etc. (but at least develop the cutomisation strategy yourself and know what should be done and how).

Here's one thing that you can (and should) do with PLR content:

- Collect 3-4 quality ebooks on same topic, study them and make notes. Use Word or Open Office Writer to cut all the fluff and outdated references (if any) and keep only valuable info. Give it a new title, add up-to-date resources, useful quotations, your own points, new images/screenshots, tables, and anything you think would be of value for the reader. Create new table of contents. Add your image and signature file as the author. In that way you will have created a completely new ebook with real value. Your own product!

- Convert the .doc file into PDF (you can use this free service: http://www.pdfonline.com/convert-pdf/ )

- Create the audio version of your ebook by simply reading it loud and recording your voice. You can use Audacity (free) for this purpose. When it's finished, use Audacity to create the MP3 file.

- Zip the PDF and MP3 files (WinZip)

- Fire up your Photoshop (affordable monthly subscription is available) and use the psd files from the PLR packages to create new e-cover graphics that reflects the new title and subtitle. Combine the images and styles from different psd files, chage colors. Use different action script than it was used for the original PLR ecovers, e.g. if it was paperback cover use hardbook cover. Take your time to create really good looking ecover.

- Now you need to create a new and much better sales letter. Open your Word or Open Office Writer and cut/paste the best parts from the included PLR sales letters. Rewrite/reorder everything that you pasted in and make sure that the sales letter has no errors and follows the basic AIDA (attention, interest, desire, action) formula. If you are not comfortable with copywriting, give your new sales leter to a professional copywriter to improve it (much cheaper than paying for the sales letter from scratch).

- Give your ebook (in pdf format) to a few people in exchange for testimonials and include best testimonials in the sales letter

- Use any HTML editor (NVU and Kompozer are free) to create the sales page and format your sales letter so it really looks professional. Also create a simple thankyou page where your download link will reside.

- Upload your sales page, thank you page and the zip files (the product) to your hosting account (FileZilla is free)

You have just created a full blown product of your own, ready for action!

Now you can do one of these 2 things (both are good):

a) Give it away in exchange for email addresses and build a list of subscribers and get your name out (in this case you must create simple squeeze page with good headline and 4-5 bullet points, too)

b) Sell it and make money


Repeat this process for other hot topics and you will soon enough have a line of your own products. (Psst...created from PLR )


Peace.


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So true Joe!!

Here are some of my personal favorites:

SpecialReportClub.com (Melissa Ingold)
AllPrivateLabelContent.com (Alice Seba)
Nicheology.com (Paul Evans)
Warrior Forum
EasyPLR.com (Nicole Dean)
PLRMinimart.com (Tiffany Dow)
PLRSo.com (Jimmy D. Brown)

Ok, thanks for the response. I am not experience with PLR articles at all, so thank you for the advice and pointing me towards that excellent post.