What to write about when you've covered your niche?

40 replies
Hey guys,

I've had a site for the past 2-3 years that now has 30 or so articles, it ranks top 10 for a number of mid-low traffic keywords; but I seem to have run out of keywords to target for articles.

The top 3 keywords, I am ranking as:
1 - #9 (40,000 EXACT searches)
2 - #7 (21,000 EXACT searches)
4 - #5 (9,900 EXACT searches)

It's receiving 150-200 UV a day, achieving minimal Adsense earnings; what do I do at this point?

Thanks
#covered #niche #write
  • Profile picture of the author lifesofree
    Could you broaden the topics?

    For most of the Niches there are opportunities to write literally hundreds or thousands of articles.

    If I were you, I'd try to figure out which topics are related to those that you've already written about. You could use the Google Keyword Tool to find such related topics. The Keyword Tool can also help you to come up with ideas to write about.

    Beyond: buy a book about your niche. Often times there's a lot of stuff covered in books, that all those tiny websites don't write about.
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    • Profile picture of the author jvjoe
      Go to Google Select Keyword Tools
      and search for keywords relating to your
      niche.

      By now you should be writing article
      that compliment your main niche,
      this will increase traffic to your website,
      because there are lots of info that Google
      really loves.
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      • Profile picture of the author Shadowflux
        I write for a lot of clients and they will often send me orders for more than 30 articles for each of their websites. The trick is to cover anything and everything relating to the topic. You may have covered the obvious things but start working on the less obvious things.

        Try incorporating real life stories that relate to your niche. Write about products, history, things to avoid, anything that comes to mind.

        If you need any help feel free to PM me anytime!
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        • Profile picture of the author Tina Golden
          You can write on the same keyword more than once, as well. You can get several articles by just changing the angle that you approach the keyword.

          For example:

          The Benefits of XXXX
          The Disadvantages of XXXX
          Where did XXXX Come From?
          How to Use XXXX Effectively
          3 Things to Never Do with XXXX
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          • Profile picture of the author UW
            Originally Posted by Tina Golden View Post

            You can write on the same keyword more than once, as well. You can get several articles by just changing the angle that you approach the keyword.

            For example:

            The Benefits of XXXX
            The Disadvantages of XXXX
            Where did XXXX Come From?
            How to Use XXXX Effectively
            3 Things to Never Do with XXXX
            This was really helpful. Got some ideas in my head now!
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  • Profile picture of the author Joseph Robinson
    Banned
    lifesofree pretty much covered it. If you can only find thirty articles worth of content to write on a given niche, then there is a problem.

    I'd say that the issue is that you are basing what you write on keywords first and foremost. It is certainly one way to get ideas; but if it is the only thing you are using for inspiration you have a problem.

    Write on the niche, not the keywords in the niche. Remember that you are writing for human benefit and not Google's. Changing to this mindset will not only open your eyes to an infinite amount of other content ideas, but will cause your rankings to climb because you stopped worrying about pleasing Google.

    Counter-intuitive, I know. Just try it though, and thank me later.
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  • Profile picture of the author Rose Anderson
    You can also try narrowing the topic instead of going broader. Take a general article and find one point that you mentioned but did not cover in detail. Sometimes going deeper reveals a whole new light on a topic.

    Rose
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    • Profile picture of the author lifesofree
      Originally Posted by Rose Anderson View Post

      You can also try narrowing the topic instead of going broader. Take a general article and find one point that you mentioned but did not cover in detail. Sometimes going deeper reveals a whole new light on a topic.

      Rose
      This is a good point. Yet you need to avoid writing about details nobody's interested at all.

      The Google Keyword Tool gives you some indication. Beyond, discussions in forums about the niche can guide you.

      Independent from whether you're going to broaden or narrow: use Google Alerts. Enter some of the keywords and you'll get an email when there's somewhere written something new about it.

      And again: go to the library. Honestly. This can differentiate you a lot from a lot of competitors that are just to lazy to do this. Guess you can come up with hundreds of interesting things about the niche when you borrow some books about this niche or a related niche.

      Let me tell you: the fact that you asked for more content ideas at all sets you apart from a lot of people that create micro niche BS. Please stay on track .

      You can always ask yourself: is what I'm doing creating some value - or just a few dollars for yourself with a stupid system that might collapse anytime.
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  • Profile picture of the author TheArticlePros
    I can't get to it know as I'm behind a firewall at work that blocks hundreds of sites, but I have a site bookmarked at home that gives you 100 different ideas to write an article about. You just insert your keyword into each title and then write about it. You could try searching for "idea generator" or "article idea generator" and seeing what you come up with.

    If your site is 2-3 years old, I'd ratchet up the work flow a little too and start posting an article every day or two. Google will notice that there is new content flowing into the site and this make shuffle your rankings, especially if it is 100% UNIQUE and well-written content. Don't forget to backlink each new article as it makes its way onto the site.

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  • Profile picture of the author lennyk1313
    Write complimenting articles to your niche not just for the keyword that you are ranking for.
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  • Profile picture of the author KyleGolemMedia
    Two words: Long Tail. Dig into the long tail keywords and you'll stay busy Good luck!
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  • Profile picture of the author danielgb123
    Thanks for the all the tips, some interesting ideas.

    I've found a few more keywords to target, so that should let me bust out another set of articles. Posted one today, showing up at #10 for the keyword - rankings and traffic is definitely rising - now if only I could get my CTR up without having to resort to those CTR themes that Google seems to despise.
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    • Profile picture of the author rhinocl
      I think you should have asked a different question. Since you feel you have covered the main areas pertaining to your niche the question I would ask is "How can I make more money per visitor?" In other words think about how to either improve conversions or sell things that make you more money or better both.
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  • Profile picture of the author Tadresources
    Considering it's been three years, I would think you should have 10X that amount of content.
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    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by Tadresources View Post

      Considering it's been three years, I would think you should have 100X that amount of content, and a lot more websites than just the one.
      Added to that for ya .
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      • Profile picture of the author danielgb123
        Originally Posted by Joe Robinson View Post

        Added to that for ya .
        I do have a lot more websites than one, and have sold others for $2k+ - I've made $600 in a day, and had an authority site with 1,000 articles.

        Added that for ya

        Thanks for all the advice everyone.
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        • Profile picture of the author Joseph Robinson
          Banned
          Originally Posted by danielgb123 View Post

          I do have a lot more websites than one, and have sold others for $2k+ - I've made $600 in a day,
          Huh, you'd think that someone who has "figured out" how to build and monetize websites would know how to handle the original situation :rolleyes:.

          Originally Posted by danielgb123 View Post

          and had an authority site with 1,000 articles.
          And yet can't come up with more than 30 articles for another?

          Originally Posted by danielgb123 View Post

          Added that for ya
          Questioned that for ya .
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          • Profile picture of the author danielgb123
            Originally Posted by Joe Robinson View Post

            Huh, you'd think that someone who has "figured out" how to build and monetize websites would know how to handle the original situation :rolleyes:.
            And yet can't come up with more than 30 articles for another?
            Questioned that for ya .
            Oh, but it provided good discussion did it not?
            And I got a tonne of unique ideas I would otherwise have not.

            Listen, genius, some of us continue to learn, regardless of achievements - you, on the other hand really are something special - share some more of your glorious wisdom; I feel bettered just being in your presence.

            Oh, and by the way; I don't write my content - that's what outsourcing to people like you is for.
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  • Profile picture of the author gasman
    There are several things you can do. If you want more related keywords, just put the ones you are already ranking for into the adwords keywords tool and see if you can find something similar. You can try finding keywords with less searches, but are easier to rank so they rank higher, or if I were you I'd work on getting the ones I have ranked already higher.
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  • Profile picture of the author travlinguy
    Here's an idea you don't hear often. Why not write for people rather than the SEs? Here's something I found that's pretty cool. When you write informative and intelligent articles for people interested in your market, the right keywords seem to naturally appear.
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  • Profile picture of the author Black Hat Cat
    Banned
    Originally Posted by danielgb123 View Post

    Hey guys,

    I've had a site for the past 2-3 years that now has 30 or so articles, it ranks top 10 for a number of mid-low traffic keywords; but I seem to have run out of keywords to target for articles.

    The top 3 keywords, I am ranking as:
    1 - #9 (40,000 EXACT searches)
    2 - #7 (21,000 EXACT searches)
    4 - #5 (9,900 EXACT searches)

    It's receiving 150-200 UV a day, achieving minimal Adsense earnings; what do I do at this point?

    Thanks
    At this point, I would work on increasing your rankings for those 3 keywords. Get into the top 3 for all of them, and you'll see some nice traffic as a result.
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  • Profile picture of the author jwmann2
    What is the niche? Knowing that would help give a better answer.
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  • Profile picture of the author NicoleBeckett
    Daniel, one trick that I use when I'm stuck for ideas is to dig through my email inbox. In most cases, I can find a question or two that someone has sent me - and if one person has that question, you can bet that there are a ton of others with the same question, even if they've never bothered to actually send me an email and ask.

    With all due respect, you're kind of going about this backwards. Think about what your target audience wants/needs to know. Once you've got a topic, you can find an appropriate keyword to target. That way, you wind up with useful content that's also optimized.
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  • Profile picture of the author angela99
    Originally Posted by danielgb123 View Post

    Hey guys,

    I've had a site for the past 2-3 years that now has 30 or so articles, it ranks top 10 for a number of mid-low traffic keywords; but I seem to have run out of keywords to target for articles.

    The top 3 keywords, I am ranking as:
    1 - #9 (40,000 EXACT searches)
    2 - #7 (21,000 EXACT searches)
    4 - #5 (9,900 EXACT searches)

    It's receiving 150-200 UV a day, achieving minimal Adsense earnings; what do I do at this point?

    Thanks



    Just 30 articles and you're running out of steam?

    Honestly, that's just not possible. No matter how obscure your topic, you can write thousands of articles on it. You haven't even scratched the surface.

    You'll allowing keywords to BLIND you.

    Remember that behind every keyword, is a person. That person is searching for a reason. He has an INTENT.

    Beyond that, he's a PERSON. Write about what's interesting to him, and he'll visit your site.

    Let's see how you can get a start on writing not just 30, but thousands of articles.

    BIG TIP: Be aware that your niche may not be worth a huge intensive effort -- you're capped by the number of searchers. That said, searches in niches go up month by month. Use common sense -- don't put in more effort than your potential income from the number of searches.

    If I knew you, and the niche, I could give you more valuable help, but without knowing anything at all, I can give you some ideas.

    Here we go:

    1. Ask yourself: who, what, why, when and HOW for each keyword.

    Who is this person?

    What does he really want?

    Why is he searching? Maslow's hierarchy of needs might be useful here: Maslow's hierarchy of needs - Wikipedia, the free encyclopedia

    When does he want whatever it is?

    Etc.

    You should get some articles from this.

    2. Use a thesaurus to find words related to your keywords.

    You can also use Latent Semantic Indexing: Latent semantic indexing - Wikipedia, the free encyclopedia This should give you many more words to target.

    3. Use your site's referrer logs. What keywords brought searchers to your site? Make a list. You now have even more keywords to target.

    4. Think about your TARGET MARKET -- your site's audience.

    As I said, you're allowing keywords to BLIND you.

    Please consider that every searcher is a PERSON.

    This is the biggie. Think about your audience.

    Consider:

    * What magazines/ blogs/ websites do they visit? See what keywords these sites and blogs are targeting. (If you must. DO TRY to wean yourself away from keywords -- I think something like 30 per cent of searches use unique terms in their searches.)

    * What TV shows do they watch? What movies? (You can siphon off some of these searches to your site, when you use TV show/ movie references in your articles.)

    * What does your market fear most? (We're all scared of something.)

    * What does your market desire most? (See Maslow.)

    OK, I could go on. :-)

    What I've given you so far should give you lots of ideas.

    That said, if I were trying to boost a site, I wouldn't be thinking about keywords much at all.

    I'd be focusing on your audience -- it's small, but valuable, and you can grow it. I'd be working out how I could become more valuable to them.

    YOU can become a valuable resource to your niche: their "go to" guy for whatever it is they want.

    In a nutshell, I'm suggesting that you put more YOU into your site. Let your audience get to know you, and what you have to offer.

    I hope these tips help you in some small way, and wish you much success.

    Cheers

    Angela
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  • Profile picture of the author Randall Magwood
    You could always use article templates to create new articles. EzineArticles has a ton of them on the "store" section of their website. Also, 30 articles for one niche and you're all tapped out? Probably should try to put this niche on autopilot and then switch to a different niche.
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  • Profile picture of the author WebPen
    I'm curious-

    Why are you using Adsense?

    I think that 90% of niches can be better monetized than with Adsense- if you can get say 10% of those visitors to sign up through a squeeze page, that's 150-20 per day- like 500 people a month.

    From there you can build a relationship and market affiliate products or sell your own....

    Just sayin'
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  • Profile picture of the author SpicyRobby
    Originally Posted by danielgb123 View Post

    Hey guys,

    It's receiving 150-200 UV a day, achieving minimal Adsense earnings; what do I do at this point?

    Thanks
    Write more articles about the same topics, using the same keywords, that's what I do all the time!

    Believe me, you can easily get 300 articles worth of content out of what you know! ;-)
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  • Profile picture of the author quicklynx
    Get more content on your website. 30 articles is nothing and 150-200 UV a day can be 1500 to 2000 UV if you scale it up. Although it is all about quality over quantity. How well does your 150 unique views per day convert? Do you feel like there are similar websites doing better than you are? Hope this helps.
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  • Profile picture of the author Jay Campbell
    Originally Posted by danielgb123 View Post

    Hey guys,

    I've had a site for the past 2-3 years that now has 30 or so articles, it ranks top 10 for a number of mid-low traffic keywords; but I seem to have run out of keywords to target for articles.

    The top 3 keywords, I am ranking as:
    1 - #9 (40,000 EXACT searches)
    2 - #7 (21,000 EXACT searches)
    4 - #5 (9,900 EXACT searches)

    It's receiving 150-200 UV a day, achieving minimal Adsense earnings; what do I do at this point?

    Thanks
    I would focus on two things.

    1) Use your Analytics data or AWstat referral information to determine what longtail keywords are already bringing people to your site and use those as new keywords for articles.

    2) Focus on improving the rankings on the three main keywords above. Between just those three, you have almost 70K in exact match. You could likely double or triple your traffic with a few spots in extra search ranking.
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  • Profile picture of the author lcjordan
    You've gotten great advice so far. You should look at your stats and see which keywords are bringing you the most traffic. Then, write more articles using that keyword.

    However, don't forget to expand into related words and phrases as well. Thirty articles are really minimal for a site these days.
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  • Profile picture of the author ambition
    I'm surprised more people haven't mentioned focusing on SEO for your main keywords. If they're getting the exact match traffic you listed, it would probably be in your best interest to work them up into the top 3 positions before working on more content. Keep in mind that results toward the bottom of a page get a very small percentage of the overall traffic.
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    • Profile picture of the author Enfusia
      A couple of things.

      1. if you are making minimal adsense earnings then you may wish to consider reevaluating your position.
      If that site is not making at least $200 a month you should not write more articles you should look at why the articles you HAVE written are not making money.

      The definition of insanity is doing the same thing over and over but somehow magically expecting a different result. Not Going To Happen!

      2. Looks to me your articles are only ranking down where they just get a trickle of traffic. You may wish to invest your time and energy in ranking what you already have instead of simply creating more stuff that isn't ranking.

      Moral Maxim of sorts:
      Two guys were sitting on a double seater out house each pinching a loaf.
      The not so bright fellow stood up and a quarter fell out of his pocket down the hole.

      He immediately whipped out a 20 dollar bill and threw it down the hole as well. The other rather cognitive gent said: what in the world did you go and do that for?

      The dullard replied with "Well, you don't think I'm going down there for a quarter do you?"

      Moral maxim of sorts: don't throw good money after bad. Or in your case good time and effort after bad.

      Now, I'm not saying your time was wasted. No, No, No!!!!!

      I'm saying it looks like it might be time to review WHY? you're site is not making money and ranking and fix that before you just go do more of the same.

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  • Profile picture of the author jessiepadgal
    Wow, there are some amazing ideas in this here thread :-)

    I hope you were able to find new article ideas.

    But, if you just can't seem to find any interest in the site, still, why not try flipping the site? Maybe you're more of a build a flipper than a build and builder...hope that makes sense!
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  • Profile picture of the author GodMode52
    Add some personal thought about your niche , get some LSI key words etc.. There's really unlimited thing you can write about on every niche.
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  • Profile picture of the author rooze
    A good strategy for someone with your dilemma is to use Google Analytics.

    1 - Go to your GA account and pull up the list of ALL the search terms people are using to find your website. Now set them in reverse order, so the least frequent appear first.

    2 - Now scroll through and make a list of all the low-frequency search terms people have used to find you which would be relevant to your topic and would convert well.

    3 - Take your list and using GA, make a note of the landing page for each of those terms. So if someone used the term "brightly colored fancy widgets", note the URL of the page on your site they landed on for that search.

    4 - Now create articles using each search term on your list as the subject line/theme.

    5 - Within each of those articles, make a link back to the landing page as noted in point 3.

    This method is giving you inspiration for new content, but more importantly you are focusing on search terms which are already on Google's radar. The simple fact that someone has already found your site on these terms indicates that you rank somewhere already, perhaps 5-10 pages deep. This simple method will push your rankings up for the target term and you'll get more content and more traffic.
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    • Profile picture of the author brit16
      Your keywords have a lot of exact matches!!!! I get between 400 - 600 unique visitors a day, and NONE of my keywords have near that many searches. (most have anywhere from a couple hundred to a couple thousand exact searches) I'm sure some marketers think this is way too low, but it seems to be working. They find my site fairly easily and I have targeted soooo many long tail keywords that I am likely to show up for things I have not even thought about yet.

      Maybe you should consider some long-tail keywords with less competition, and just start writing more articles. Try to put out one or two a week. But still make sure that they are quality .
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  • Profile picture of the author Troy_Phillips
    First off 30 articles is pitiful. Nothing personal .. just stating the facts.

    Take the articles you have and re-purpose them. Turn them into pdf and syndicate them to their proper channels ... turn them into video and distribute.

    Capture those 200 UV a day .. then send alternate offers.

    Do a demographic study of your readers .. what else are they interested in as a group? Give it to them.

    Find someone with scrape box and have them do a lateral and vertical reverse search for alternate keywords.

    Nothing wrong with writing a lot more articles on the exact same keywords .. link them to the articles already ranking and move them up in the serps.

    Find relevant sites and set up syndication deals. Find relevant blogs and do true commenting.

    We haven't even touched media buys and ppc and ppv and .....
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  • Profile picture of the author zemphsta
    awesome tips thanks
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    • Profile picture of the author JohnMcCabe
      One thing to keep in mind when you look at and rely on those "number of searches" stats:

      It says "Number of searches", not "Number of clicks".

      Just because your keyword tool of choice tells you that some keyword gets 10,000 searches per month doesn't mean that there are 10,000 clicks available. Even if you buy into those surveys that say position one gets 60% of the clicks, it doesn't mean that position one gets 6,000 clicks per month.

      I do a lot of searches for various things and I don't click on the first page of serps at all. I might go to the second page (or deeper). I might change my search query after skimming the first page of results. Heck, I might find the answer I'm looking for in the listing itself, with no need to click anything at all.

      So take those 'number of searches' numbers with, not a pinch, but a whole handful of salt.
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      • Profile picture of the author rhinocl
        Originally Posted by JohnMcCabe View Post

        One thing to keep in mind when you look at and rely on those "number of searches" stats:

        It says "Number of searches", not "Number of clicks".

        Just because your keyword tool of choice tells you that some keyword gets 10,000 searches per month doesn't mean that there are 10,000 clicks available. Even if you buy into those surveys that say position one gets 60% of the clicks, it doesn't mean that position one gets 6,000 clicks per month.

        I do a lot of searches for various things and I don't click on the first page of serps at all. I might go to the second page (or deeper). I might change my search query after skimming the first page of results. Heck, I might find the answer I'm looking for in the listing itself, with no need to click anything at all.

        So take those 'number of searches' numbers with, not a pinch, but a whole handful of salt.
        The chart I use says 45% for first place and drops rapidly from there, but it has been dead on within about 3% for my sites. It's always amazed me how consistent the percentages are.
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