Perry Belcher Reveals his Button

17 years ago

Very cool share Gareth,

Good idea about the green hover button... not that hard to do... just need to break up the image, create the green button, then add a js or css hover to the link.

Jared

P.S. Wasn't Frank Kern's recent launch 'buy button' just like this one, a bit smaller and less stuff if I recall, just the 'Add to cart' button wasn't it?

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jrailsback

17 years ago

Is there a link anywhere on how to do the green hover button? I'd like to try both of these out.

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jasonl70

17 years ago

all you need to do just draw a green border around the button (over the red one), and save it as a second file. then change the image on the mouse-over with some javascript.

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-Jason

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shinmenx

17 years ago

how is what you guys are talking about different from a javascript mouseover image swap?

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1 reply

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Black Hat Cat Banned 17 years ago

Cool button. Can any recommend a graphics program that allows you to edit it, in case you aren't selling a $97 product?
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- Bruce Wedding 17 years ago
  
  Originally Posted by blackhatcat
  
  Cool button. Can any recommend a graphics program that allows you to edit it, in case you aren't selling a $97 product?
  
  Online image editor pixlr free - fix photos direct in your browser
  
  Have fun.
  
  Thanks
  
  1 reply
  
  Signature
  
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  Black Hat Cat Banned 17 years ago
  
  Originally Posted by Bruce Wedding
  
  Online image editor pixlr free - fix photos direct in your browser
  
  Have fun.
  
  Thanks. Now, how does one actually edit the text with this?
  
  Thanks
  
  1 reply
  
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  Bruce Wedding 17 years ago
  
  Originally Posted by blackhatcat
  
  Thanks. Now, how does one actually edit the text with this?
  
  0. Rt Click, view the image here and then copy the url.
  1. Load the image from the URL in the editor,
  2. Erase the text you wish to change with a background erase.
  3. Pick the text color with the eye dropper tool
  4. Select Arial font and type the text you want on a new layer
  5. Move and size it in the right spot
  6. If you wish to strike it out, you'll have to draw a line using the line tool.
  7. Save it
  
  This took me about 5 minutes.
  
  It ain't perfect but the price is right for a tool that does 90% of what Photoshop Elements does.
  
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- lonestar164 17 years ago
  
  getpaint.net is a Photoshop alternative. That should do everything you need to touch it up, and it's totally free. Good luck.
  
  Thanks
  
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gareth

17 years ago

Perry Belcher is a pretty "on to it" dude. I've been researching him this week.

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Gareth M Thomas
Serial Entrepreneur
Auckland, New Zealand

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paulwoodley

17 years ago

I like the design of the button. And I've seen it b4..and I like Perry 2!! (-;..but really...what is the psychology behind the button that makes it so great? that's what i am wondering?

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Mark Dulisse

17 years ago

Hate to say this, but I've seen this order button on a dozen sites lately, not just Perry's.

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Bruce Wedding 17 years ago

Originally Posted by Mark Dulisse

Hate to say this, but I've seen this order button on a dozen sites lately, not just Perry's.

Why do you hate to say it? When someone is successful and tells people the button is one of the reasons, people are going to use the button. He did and they are.
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jasondinner

17 years ago

Perry and Ryan Deiss revealed it back in September for the first time.

This and other proven conversion boosters can be found in their 43 Split Tests product.

Here is the post from Ryan's blog:

The “Magic” Buy Button That DOUBLES Sales… | Driving Traffic

Jason

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Bruce Wedding

17 years ago

Originally Posted by jasondinner

Perry and Ryan Deiss revealed it back in September for the first time.

This and other proven conversion boosters can be found in their 43 Split Tests product.

Correct, Jason. But in the, "Things that make you go 'hmmm'" category, Perry doesn't even use the button on all of his sites.

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jasondinner 17 years ago

Originally Posted by Bruce Wedding

Correct, Jason. But in the, "Things that make you go 'hmmm'" category, Perry doesn't even use the button on all of his sites.

I've seen him use it on his latest and also one of his niche products.

Plus, I'm sure he has stuff that's been out and about for a while that he's too lazy to change,
but still makes him a ton of money.

And sure, it may help boost order rate, but your salesletter must do a good enough job
to get them down that far in the first place

The best converting order button won't make up for poorly written copy.

Your headline is and always will be the most important part of your salesletter.

Jason
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Mike Adams

17 years ago

Here is the script you can use to create the changing buttons:

<script
language="Javascript">  </script>

1. Replace images/rollover1.jpg inside the quotes with the url for the 1st image (red button)or the images that is displayed when the mouse is anythere but over the button.
2. Replace the mages/rollover2.jpg with the image (green button) that will appear when the mouse is over it.

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Jack Duncan

17 years ago

Gareth,
Thanks so much for this...it's a great find for sure.

Anytime someone actually TESTS something and reveals their results...I make a note of it.

In fact, I swiped Clayton Makepeace's Copy from the recent Formula Five Launch...his second version became the control for the salesletter...

AND...

Voila...this is the order button they used on that salesletter page.

Cheers,
Jack

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gareth

17 years ago

LOL: 43 Split-Tests and Other Sneaky Marketing Tricks

check it out ;-)

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Gareth M Thomas
Serial Entrepreneur
Auckland, New Zealand

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Valeriu Popescu

17 years ago

As I remember, Perry change his button now. Not a BIG difference,
probably he test the new one.

I'll keep an eye on his site to see the final (and best) option.

Valeriu

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George Katsoudas

17 years ago

The orange color draws the human eye.

It's the same reason the "black boxes" of airplanes are actually not black - they are orange.

Amazon.com has been using orange buttons for years. They have enough traffic to test this stuff and see what works ;-)

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John M Kane

17 years ago

Eric Graham, the Conversion Doctor, was the one I first learn from about some of these tweaks.
Here's a blog post with more goodies from him
The ULTIMATE Submit Button REVEALED! Putting all the Pieces Together… | The Conversion Doctor Blog

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Daniel Molano

17 years ago

What the heck, why not? I'm testing it now.

Let's see if it beats my 5.3% conversion.

I'll give it a month.

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zeurois

17 years ago

This one?

Originally Posted by gareth

Not his belly button - his BUY button

see it here The Belcher Button | Perry Belcher

Now I recall michel fortin commenting that a similar button with a java hover script on the red button border to make it green when there mouse over had great results.