What type of Amazon affiliate links work best in your site?

by Nathan251

Posted: 14 years ago 25 replies

INTERNET MARKETING

I know that it can depend on your site, the product you are linking to etc but generally what type of affiliate links work best for you

- text link

- text and image

- just image

- widget (what type of widget)

- Banner

- estore

open link in new window or not?

all secrets, tips and cheques gratefully appreciated

#affiliate #amazon #links #site #type #work

Chrisbroholm 14 years ago

I don't have any facts to back this up, but I think text links and "go to product page" buttons convert very well. I think images, banners, astore and widgets do very poorly in general because they look like ads and set peoples bs-meters off.

Text like "Go here to check out if that deal is still available" is so much more natural to follow and better integrated with your site.
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noble 14 years ago

Most of my amazon advertising is done where I create the actual page around a specific product (review style) but I see a lot of successful affiliates using custom style widgets with fancy graphics to display relevant products automatically.
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DireStraits 14 years ago

It depends, for me.

On review/comparison sites that cover a lot of different products, with traffic coming mostly from search-engines, I use inline text links only so as not to be too intrusive. I have found these to work best. Some of these visitors might not be here to buy immediately, and I don't want to ruin their experience and scare them away by being overly promotional, with the whole site looking like one big billboard.

If a page is more of an isolated pre-sell with traffic coming predominantly from emails I've sent to my list, I know visitors are already expecting a promotion and have expressed an interest in buying that specific product by clicking through. In such cases I'll probably use a tasteful combination of inline text links, image links and graphical "buy now" buttons, making it as easy as possible for the visitor to hop from my page to Amazon.
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maestro_mr 14 years ago

Text link is worked well.

Put the "take action word", such as :
This Best-Selling XXX tend to SELL OUT VERY FAST!!
If this is a MUST HAVE product, be sure to order now* to avoid disappointment

*Link - use open in a new windows is better, so visitor can look back to your site.

But sometimes, image plus link is converted well. Try inserting an animated images in your post article. Create your own animated image(s). These may appear in Google images search.

Just combined both.

Cheers.
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andreasup 14 years ago

Although all good tips I find that the best CTA depends not only on the specific products but the market niche. There seems to be a difference in how men and women respond or click as well as by price points.

I do agree with DireStraits that you have to walk a fine line to make your CTA prominent enough without scaring off prospective buyers.

Bottom line I had to do a lot of experimenting with each of my sites until I found the best combo.
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John Racine 14 years ago

I have found different links work on my different sites. I have not actually split tested any of this, maybe it's time... :-)

John
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WPBounce 14 years ago

From my experience text links inside your review post work the best.
Widgets that Amazon provides perform very poorly and not even worth trying.
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wolfmmiii 14 years ago

For me, it's a no brainer. My in-context links perform very well. I also use image links. What I don't use are banners and widgets. They utterly suck.
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- Jay Campbell 14 years ago
  
  In text links inside of a product review have performed best in my experience. Even better than image links which are a close second. I've never had much luck with any of the widgets or sidebar/carousel type links.
  
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John BR 14 years ago

Yeah, it would seem now that banners and widgets are good for cosmetic purposes of websites but the actual performers are the neat text links within good reviews. I have come across many senior Amazon players airing the same opinion.
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FNHPWR11 14 years ago

For my review sites, I use text links and call to action buttons (example: Read 100+ customer reviews on this product here) which then sends them to the product review page at Amazon.. Converts well.
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- jodiesmitham 14 years ago
  
  Do you guys use 'buy now' graphics with text about the benefits of buying from Amazon?
  
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  Jodie Smitham
  
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  lukedidit 14 years ago
  
  Originally Posted by jodiesmitham
  
  Do you guys use 'buy now' graphics with text about the benefits of buying from Amazon?
  
  All the time, people really trust the amazon logo - just lifed this from one of my sites:
  
  Thanks
  
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  jodiesmitham 14 years ago
  
  Thanks very much for posting. Is that an API plugin?
  
  Thanks
  
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  Jodie Smitham
  
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  lukedidit 14 years ago
  
  Originally Posted by jodiesmitham
  
  Thanks very much for posting. Is that an API plugin?
  
  It is the wonderful WP Zon Builder
  
  Thanks
  
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  DaveWarrior 14 years ago
  
  Originally Posted by lukedidit
  
  All the time, people really trust the amazon logo - just lifed this from one of my sites:
  
  What % of people do you think steal commissions (browse to amazon.com) when you use a graphic like that? I am just curious if it is significant.
  
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matt78 14 years ago

For me, the text links always perform well in my Amazon sites. I usually use these informative Call To Action phrases for my text links:

- Click here for today's price
- Click here for more customer reviews
- Click here for more info

I also use "Buy Now" CTA but they didn't work as well as the above CTA. I think because most people are looking for product reviews when they come to my sites. They aren't ready to buy the products yet until they get enough information to make the buying decision.
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JohnMcCabe 14 years ago

1. Text link

2. Text link and image

Never had anything else work well enough to mention.

Definitely open in new window.
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- DaveWarrior 14 years ago
  
  Originally Posted by JohnMcCabe
  
  1. Text link
  
  2. Text link and image
  
  Never had anything else work well enough to mention.
  
  Definitely open in new window.
  
  Why new window?
  
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  CollegeCEO 14 years ago
  
  Originally Posted by DaveWarrior
  
  Why new window?
  
  I usually set all outbound links to open in a new tab so that the user doesn't leave my site.
  
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  JohnMcCabe 14 years ago
  
  I do it for a couple of reasons.
  
  > When someone is done with Amazon and closes the window, they are back on my site. Sometimes they go somewhere else, sometimes they stay on the site, but they have the choice.
  
  > Some of my promotions are lists or 'kits', collections of items. And I haven't found a good way to do groups of items, so I make the links open in new windows. People can add items one at a time. A little clumsy, but it somehow gets the job done.
  
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John J Brown 14 years ago

i am using both banner and text links,
they both work great,
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- newbie1234 14 years ago
  
  For my sites images have worked best. It seems like other formats would work better for sites styled differently.
  
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  UnlockTheGuitar 11 years ago
  
  Text links in product reviews (even incidental ones) work really well for me as well as the Rotating Banner Campaigns by Category - the important thing is to get them to Amazon through your site.
  
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Shankar Rao 11 years ago

Text links which flows smooth with your review works best.
Also buy from amazon button works well most at the end of the review
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