Skyrocketed! 30100% Facebook "people talk about this" stats

Hi, this is Darren.
My fan page stats went skyrocketed this week, so I would like to share with you guys on how I did it. I believe some of you might be interested in this.

Here is the stats showing my page stats skyrocketed out of sudden.


My partner and I have been creating content for almost 2 weeks before that, yet, as you can see we didn't get much shares and likes.
Until May 5, suddenly one of our post suddenly went viral and it became out of control. The single post was being share for more than 1.8K+ , it just went totally out of control and this results in hundreds of likes to our page.
we have a few other post which did quite well too, but the particular post which went viral out of control totally surprise us.

We decided to write out what we had done, and what are the elements which make it went viral. In other words, we try to find out the elements which makes such post went viral, so that we could clone it again.

We learnt some important things throughout the discussion. We make our latest post according to what we found and we're amazed that the post virality has generally went up! Now we know how to create post with higher chance of becoming viral. And of course, I'm going to show you what we have learnt.

We will eventually go into videos, and other types of content in the future.
But, currently, we only share quotes, and that's why whatever I'm going to share with you is only relevant to picture type of content. And also we are in the self-improvement niche. You can apply them in other niche too, just that you need to do some experiment yourself.

These is what we learnt through the discussion:
1) Quotes from very famous & successful people helps to boost the virality of post, and quotes from people who are an inspiration himself/herself can boost the virality to even greater extend. Just for example, a quote from Ghandi or Mother Teresa will have higher virality compare to some other successful businessman.

2) If the content is not a quote but just a simple motivational sentence, then it must have some action words along with it rather than something descriptive, for example: "LIVE as if it was your last day" would be better than "Life is the most precious thing you can ever have" (This is just an example only, generally you will get better result, based on what we found.

3) The background for the quotes is very important. Great photos as background works well. Design the quotes in such a way that, if it has great photos as background, then use simple, same, 1 colour font; if it does not have great photos as background, then you have to be creative with your font. Handwriting type of font works well with quotes related to feelings, impact font works well on those "take action" type of quotes.

4) There are too many quotes to be used, in order to use those which has higher possibilities to go viral, we go to quotes site and use those quotes which people have voted 5 stars for it. We believe it helps because majority of people already pick them as 5 star, thus i will have higher chance to make it to go viral compare to those with lower stars. I'm not really sure about this yet because I can really come to conclusion. But, so far, this make sense, isn't it?

There are also a few things we do to promote our site:
1) We use pinterest to drive traffic to our website. On our website, people can like our facebook page on the side bar. Pinterest works quite well, a few of my quote got repin quite a number of time. I realized something very interesting is that, those pic which get repin higher times are also those which perform well in the facebook page too. XD

2) We sent our quotes to other quote page in Facebook. There are too many post, and we cannot send each of them other all of the other pages, so I personally do it in a rotation manner. First, I will post it in our own page, and let say out of 10 post, there are a few posts which are doing really great. When I say great I mean it has high virality. So, I'm going to pick this pic with higher virality only and post it on other facebook page, in a rotation manner. The reason why I only look at the virality because I want people who see the post to hit likes and share. If the virality is not there, the post being share on other page will just die off after the first post, it takes too much work for too little result, and we want to avoid that.

3) we did buy traffic by putting ads on facebook, but it was not as effective as the organic and viral traffic. We started to buy traffic since day 1, yet the result is not obvious. We did not put much effort into the paid traffic, when it comes to facebook, viral traffic is the most important thing. If we have time, we would put most of our effort to create content, after all this is a number game.

The super viral post which was being shared for more than 1.8k times has how starting to cool down. Right now it is being shared for 2033 times at this point of time while I'm writing. Although it is cooling down, our weekly total reach stats and people talking about this stats is still keep rising, on a slower manner. Below are the stats



We realize that every time before a post can went viral, it must reach a certain number of share first, for example 10 or 15. We are currently spending more time on finding out what kind of quotes people are willing to share. We are still doing experiment here and there, and of course I will share more with you in this thread once I learn something new.

Yesterday, my partner said: "lets compete and see who can create a post which will go viral" then I said: challenge accepted and whoever lose will have to treat dinner XD This competition will continue until Sunday and we will see who will be the winner.

Yesterday or a few days ago, I saw a post related to Bruce Lee Quotes here in WF. Since those quotes from Bruce Lee are popular and there are even people create thread just to share those quotes, I think making a post about the collection of quotes by Bruce Lee might be a good idea. I think it certainly can go viral after a few promotion here and there. I really want to win the challenge and get my partner to treat me XD

If you think it's cool to share all this info with you guys, would you guys gives some comments on my latest post about Bruce Lee quotes as in how it will go even more viral in facebook?


Wall Photos | Facebook

By the way, if you think those Bruce Lee quotes are cool, can you please share the inspiration with your friends XD This will help to spreads the inspiration to your love ones and also win me a dinner. Win win situation. I guess I'm greedy :p

Have a nice day to all of you
Darren Chow