Solo Ads - which are better - pay per click from email lists or CPM from Ezines?
I am about to launch a big solo ads campaign so I have been researching the options available to us. There appear to be two distinct possibilities:
Firstly, one can buy solo ads from people with established lists, which effectively equates to the usual email marketing that we all know and love. It is just that your email, in the form of a solo ad, gets sent to someone else's list. These ads are normally sold on a cost per click basis. If you deal with reputable vendors, you will often get more clicks than you actually pay for.
The second method is to place solo ads with Ezine owners. In most cases these can also be solo ads. These are often sold on a CPM, or cost per thousand impressions, basis. Obviously one would want to maximise the number of clicks because the ad will go out to the entire email/ezine list for which you pay a set fee, regardless of the number of clicks one gets.
So it seems that one can buy clicks from list owners from around 30c to say 80c, depending on the vendor. CPM should run from about $1-$4 to be effective, but one can pay a lot more for smaller, more responsive emails.
For those of you that have tried these two different methods, which one converts best in your experience and why?
Firstly, one can buy solo ads from people with established lists, which effectively equates to the usual email marketing that we all know and love. It is just that your email, in the form of a solo ad, gets sent to someone else's list. These ads are normally sold on a cost per click basis. If you deal with reputable vendors, you will often get more clicks than you actually pay for.
The second method is to place solo ads with Ezine owners. In most cases these can also be solo ads. These are often sold on a CPM, or cost per thousand impressions, basis. Obviously one would want to maximise the number of clicks because the ad will go out to the entire email/ezine list for which you pay a set fee, regardless of the number of clicks one gets.
So it seems that one can buy clicks from list owners from around 30c to say 80c, depending on the vendor. CPM should run from about $1-$4 to be effective, but one can pay a lot more for smaller, more responsive emails.
For those of you that have tried these two different methods, which one converts best in your experience and why?
Affiliates earn over $404 per sale + $38 per month recurring cash flow when you share "this experience" See why top marketers are promoting like crazy!
My 30 Day Profit Challenge>>> Follow my journey to make $1,000 in 30 days
CIMR >>> For all the Internet Marketing resources you will ever need, all in one place
My-Kindle Gameplan>>> A complete Kindle Publishing Strategy
Call Center Fuel - High Volume Data
Delivering the highest quality leads in virtually all consumer verticals.