Naive question about Clickbank: Why not start a competitor?
I have a fondness for selling pans to the gold miners. Can someone try to talk me out of starting a Clickbank competitor? It seems like there's a lot of trouble with them, yet their business function seems pretty easy to duplicate.
I am imagining something very much like Clickbank but run squeaky clean and with somewhat more open data.
It could be that companies such as PayDotCom are already doing a fine job and that I don't know the competitive landscape well enough. If there's already a "better Clickbank" out there you can recommend without hesitation please post it here on the thread.
I also understand from my own experience with a selling-pans-to-the-gold-miners kind of business that even apparently simple operations like CB have deceptively complex operations and policy issues. For example, handling the problem of 1) getting money to affiliates fast, and 2) dealing with returns, especially for new products, will leave at least some parties unhappy no matter how you cut it.
The one area I understand least in affiliate management programs like theirs is the position of market leaders. It seems to me offhand that being a big name in the business is less important than it would be with, say, PayPal, but I could be mistaken. From what I can tell it shouldn't matter much to IM vendors or affiliates whether you use CB or a new, improved, and totally unknown program. Am I wrong?
It seems like CB needs some healthy competition and I don't understand why there aren't a fair number of vultures circling the prey. What am I missing in my analysis?
I am imagining something very much like Clickbank but run squeaky clean and with somewhat more open data.
It could be that companies such as PayDotCom are already doing a fine job and that I don't know the competitive landscape well enough. If there's already a "better Clickbank" out there you can recommend without hesitation please post it here on the thread.
I also understand from my own experience with a selling-pans-to-the-gold-miners kind of business that even apparently simple operations like CB have deceptively complex operations and policy issues. For example, handling the problem of 1) getting money to affiliates fast, and 2) dealing with returns, especially for new products, will leave at least some parties unhappy no matter how you cut it.
The one area I understand least in affiliate management programs like theirs is the position of market leaders. It seems to me offhand that being a big name in the business is less important than it would be with, say, PayPal, but I could be mistaken. From what I can tell it shouldn't matter much to IM vendors or affiliates whether you use CB or a new, improved, and totally unknown program. Am I wrong?
It seems like CB needs some healthy competition and I don't understand why there aren't a fair number of vultures circling the prey. What am I missing in my analysis?
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