Tips for high Optin'rate (?)

12 years ago

Look around for a free product that seems to have a high value to YOU. Chances are others would want it also. Write some grabbing copy and offer the item in return for their opt-in. If you can find a winning freebie, you will get opt-ins.

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Kukelka

12 years ago

Originally Posted by GforceSage

Look around for a free product that seems to have a high value to YOU. Chances are others would want it also. Write some grabbing copy and offer the item in return for their opt-in. If you can find a winning freebie, you will get opt-ins.

It's better free video course or simple ebook ? maybe plr article pack or some graphics? Which type of product well worked for you?

thanks

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esk

12 years ago

Video converts better most of the time, because it has an higher perceived value.

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scrofford 12 years ago

Originally Posted by esk

Video converts better most of the time, because it has an higher perceived value.

That's not always true. As a matter of fact a lot of people like ebooks instead of video. It may convert better for you in your particular market, but it might not in a different market. You should always test and try things to find out what works best.
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- myob 12 years ago
  
  Originally Posted by scrofford
  
  You should always test and try things to find out what works best.
  
  You may find that specific ad copy or offers may net low initial opt-ins, yet result in subscribers with much higher sales response rates.
  
  For example, building a list exclusively of buyers can be more productive than building "relationships" with an endless stream of freebie seekers.
  
  More than likely, they are savvy enough to know you're going to eventually hit them up with a sales promotion anyway.
  
  Your mileage may vary, but in my experience offering a line of freebies long before the first purchase seems more of a preemptive action against unsubscribing, and tends to excessively extend the sales cycle.
  
  Matching relevant sales offers with targeted traffic, and establishing relationships on a history of mutual beneficial transactions is an alternative (but much older) marketing practice. Building such a list of delighted buyers is your goldmine.
  
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Elmar

12 years ago

There is a number of things that affect the optin rate. I will list them in order of importance.

1. Offer
2. Traffic
3. Copy
4. Squeeze page template

If you match the 1st two perfectly its not uncommon to have opt in rates up to 80%. Concentrate on your offer (what your giving away). If its something of high perceived value and is highly needed your optins will always be high.

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Kukelka

12 years ago

Originally Posted by Elmar

There is a number of things that affect the optin rate. I will list them in order of importance.

1. Offer
2. Traffic
3. Copy
4. Squeeze page template

If you match the 1st two perfectly its not uncommon to have opt in rates up to 80%. Concentrate on your offer (what your giving away). If its something of high perceived value and is highly needed your optins will always be high.

It's good idea and list building strategy to use safe swaps dot com website?

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Kukelka

12 years ago

So it's better to find good quality video series and offer as free gift for my subscribers?
Please share your optin rate?

thanks

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Elmar

12 years ago

I get optin rates as high as 60 - 65 %. But dont expect the same when you start.

1st I dont use PLR or other crap. I make all my bribes or hire professionals (not writers) from the respective industries to create them.

2nd I research before what is the biggest challenge in the niche I can help overcome and only then create the free gift.

3rd. I am a traffic master. I only go after highly targeted traffic. Otherwise your optin rate will be watered down.

4th. Good copy doesn't hurt either, but its really in the offer and the traffic. If you sell water in the desert, you only need good copy if there are other water merchants

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Kukelka

12 years ago

Originally Posted by Elmar

I get optin rates as high as 60 - 65 %. But dont expect the same when you start.

1st I dont use PLR or other crap. I make all my bribes or hire professionals (not writers) from the respective industries to create them.

2nd I research before what is the biggest challenge in the niche I can help overcome and only then create the free gift.

3rd. I am a traffic master. I only go after highly targeted traffic. Otherwise your optin rate will be watered down.

4th. Good copy doesn't hurt either, but its really in the offer and the traffic. If you sell water in the desert, you only need good copy if there are other water merchants

Thanks,can you tell more about 3nd ? What is your traffic strategy?

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intergen 12 years ago

Originally Posted by Kukelka

Thanks,can you tell more about 3nd ? What is your traffic strategy?

Good thread - I will be launching a free WSO on the traffic strategies I use. I will let you know when it comes out. Either today or tomorrow - PM me for details and I will send you a preview copy.

As far as opt-ins it does depend on the niche & what your business goal is. I use content strategies to drive people back to landing pages and/or a site. The content strategies include good solid valuable content relevant to the niche you are going after and then amplify through social channels and drive them back to your LP or site.

Here is a site set up to capitalize on a strong content strategy - www.collaborizeclassroom.com Notice that there is a CTA on every page and it is rich with deep content in the free resources section. This is a longer term more involved site - not a quick hit for cash.
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Elmar

12 years ago

Depending on the niche. There are hundreds of traffic sources. I mostly use PPC. Some times but rarely SEO. Solo ads are also very good. But then again it all goes back to what niche your in.

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paul nicholls

12 years ago

the niche does play a big part on the type of opt in rate you get

However, in the IM niche if im not getting at least a 40% opt in rate im very very dissapointed

i have had good results using video and ive been averaging 38% - 60% opt in rate

there are some ugly text squeeze pages that have proven to convert really well but generally i have found videos to be very hard to beat but just test things yourself and see what works best for you

when i use solo ads i usually see a 35% - 55% opt in rate

paul

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Kukelka

12 years ago

Thanks for answers

My niche is IM and soon will try my first squeeze page and solo ads.Also firstly will try video course as gift. Can you show your squeeze page's ?
thanks

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Stuart Walker

12 years ago

Originally Posted by Kukelka

Thanks for answers

My niche is IM and soon will try my first squeeze page and solo ads.Also firstly will try video course as gift. Can you show your squeeze page's ?
thanks

Squeeze page, solo ads and free ebooks = a recipe for low open rates and no sales.

Solo ads are junk traffic. Bribing cold / junk traffic to opt in via a squeeze page means people opt in just to get a freebie (that half the time they don't even bother to open / read) then they never open any of your emails because they have no reason to. You are no one to them and they know nothing about you or how good your content is so what incentive do they have to open? You'll find most your mails go unread, get deleted or marked as spam.

It's better to send all your traffic to your blog which is packed full of great content and have them opt in because they like your stuff and don't want to miss it or want more of it. This way the list is more responsive, wants you to email them, will open and read and purchase from you.

Even better build a buyers list rather than one filled with freebie seekers.

This is probably falling on deaf ears though because everyone on WF is convinced that squeeze pages and solo ads combined with free ebooks are the way forward it seems.

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Alexa Smith Banned 12 years ago

Originally Posted by RockingLastsForever

This is probably falling on deaf ears

I'm afraid so: on this question (among others) one is inevitably preaching mostly to the choir: almost nobody else listens.

Originally Posted by RockingLastsForever

everyone on WF is convinced that squeeze pages and solo ads combined with free ebooks are the way forward

They are. Indeed, that's even why this question is always asked in the form of "how to build the biggest list". The myth that "the biggest list" will necessarily produce the biggest income and/or the best business is one of the most pervasive and damaging ones from the Urban Myth School of Internet Marketing. But like many others from the same source, it falls under the general heading of "think quantity, never quality".
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Elmar

12 years ago

You can see mine in my signature. You can actually download it there too.

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Elmar

12 years ago

BTW your starting off in a really difficult niche. I had at least 4 different lists in different niches before I even dabbled in IM.

Good Luck

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paul nicholls

12 years ago

mine is in my sig too

its a video but not everyone likes to do videos but as i said they have always worked for me

paul

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Anonymous Affiliate

12 years ago

Minimalistic beats elaborated, in my experience. Just a headline, an image, and an opt-in box.

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Alexa Smith

Banned 12 years ago

Originally Posted by Kukelka

maybe ebooks about how to get higher optin rates?

Is a "cautionary note" welcome?

Don't assume that increasing the opt-in rate as much as possible will also increase your income as much as possible. That's very often not so.

(I've split-tested methodically only 4 times, myself, but in all 4 tests, the list built from the lower opt-in rate actually produced significantly more income - and of course there were reasons for that, even though I didn't actually understand them at the time I tested ... only later).

http://www.warriorforum.com/main-int...ml#post6123982

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Randall Magwood

12 years ago

1) Include a hover ad on your squeeze page, or sales letter page. (you can do this with Aweber)

2) Embed a sign up form on your sales letter page

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CTB

12 years ago

Originally Posted by Kukelka

Hello,

Please share you tip's , secret's , maybe ebooks about how to get higher optin rates? Maybe some examples ,pics,links would be awesome!Share What % you get ? What to do best to increase optins? Maybe you experience buying solo ad s from safe swaps?

thanks in advance, I think this thread will help not only for me , thanks again

keep the offer page and squeeze page clear of clutter, if you make it busy you have to keep the content about the topic that brought them there and give lots of buttons to click for the optin form

They should have only 2 choices...sign up or sign off

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carlajoyce

12 years ago

I tend to giveaway an ebook of value or some wordpress plugins - it is important that when the subscriber gets to the free download that they don't think they have been short changed by giving you their name and/or email - it works for me. I then sell them on my offer and OTO and i tend to get a 45% optin rate which is pretty good for me.

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shafinazahra

12 years ago

yup giving away something for free - a useful tip , a revelation more importantly - they should be told about the value they will be given - if you can embed a video about the product in the opt-in page , people are more likely to wonder what you're going to give them next

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Igor Fridrihs

12 years ago

Hey,
Just a small tip:
Highlight your main words by different color, bold, italic, etc. and give highlighted words a chance to compose finished thought. It influences subconscious mind. Look at the beginning of this paragraph: "Highlight main words" is in your mind. The word "your" is lost somewhere. But I have called you to action and you even did not notice it!

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SurrealPSD

12 years ago

Useful info, thanks Warriors.

Im in a very 'image-conscious' niche, and cannot bear going with a traditional optin page. I like the low-clutter video approach provided in the examples above. Look forward to testing it all out. Cheers.

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Paul Clark

12 years ago

Minimalist is the way forward. even freebie seekers can become customers if you cultivate your list.

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Dburn 12 years ago

A little tip that for some reason increases conversions by a little would be to ad this '>>' after your opt in text. So it would look something like this on your opt in button.

"Get Instant Access >>"

I'm not sure why but it does increase conversions. It's a cool little trick.

Hope this helps,

David Burnett
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Tips for high Optin'rate (?)

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