12 {{ upvoteCount | shortNum }}
12 {{ upvoteCount | shortNum }}

Own VPS email server vs traditional ESP

by supreme
10 replies
Am currently using one of the top Email Service Providers (ESP's) or Autoresponder service providers if you like.

The open rate has been going very low despite adding new subscribers over time..
I always send quality content and reply to every email from my subscribers..
Yesterday I got an email from one of my subscribers that they no longer get my emails since around end of march.

So I suspected that most of my emails are either heading to Junk despite my subscribers whitelisting me or not getting beyond the ISP level..

So i decided to do a test and downloaded a list from my ESP and uploaded on PHPList on my web hosting account.. its was small portion of the list that wouldn't get affected by throttle settings..

Guess what.. I got more 3x more clicks to a link from phplist than from the ESP..

Am really concerned as it affects my business..

So I need advice from someone who has used their own mail service on VPS vs using the usual ESP suspects Awb, GR, MailC et.. al..

NB: I wont mention the ESP am using, as after researching they all have their good and bad.. my question is ESP vs. selfhosted on VPS
#email #esp #server #traditional #vps
  • Profile picture of the author Shaun OReilly
    I use a self-hosted autoresponder on a VPS.

    In addition to sending e-mail from my own server, I've
    also got the flexibility to choose external SMTP servers
    like AmazonSES, smtp.com, etc.

    Dedicated to mutual success,

    Shaun
    Signature

    .

    {{ DiscussionBoard.errors[6763978].message }}
    • Profile picture of the author James.N
      Originally Posted by Shaun OReilly View Post

      I use a self-hosted autoresponder on a VPS.

      In addition to sending e-mail from my own server, I've
      also got the flexibility to choose external SMTP servers
      like AmazonSES, smtp.com, etc.

      Dedicated to mutual success,

      Shaun
      What autoresponder on you using?
      {{ DiscussionBoard.errors[6764298].message }}
      • Profile picture of the author Shaun OReilly
        Originally Posted by quadxnet View Post

        What autoresponder on you using?
        I use ActiveCampaign which I've found to be much better
        than Interspire.

        Dedicated to mutual success,

        Shaun
        Signature

        .

        {{ DiscussionBoard.errors[6764382].message }}
    • Profile picture of the author supreme
      Glad to see someone is doing this and are happy with the results

      If you dont mind can you share your preferred VPS provider and of course you mentioned ActivCampaign as the software..

      any extras - i don't mind if you send PM..

      Originally Posted by Shaun OReilly View Post

      I use a self-hosted autoresponder on a VPS.

      In addition to sending e-mail from my own server, I've
      also got the flexibility to choose external SMTP servers
      like AmazonSES, smtp.com, etc.

      Dedicated to mutual success,

      Shaun
      Signature

      To Get the Best Forex Traffic Buy Forex Solo Ads for the highest return on investment

      {{ DiscussionBoard.errors[6764401].message }}
  • Profile picture of the author HostWind
    We provide mail solutions for larger mailing clients and do it all in-house as well. Be it on either a VPS, or more often a dedicated server.

    Hosting it on your own gives you complete control and flexibility, not to mention it is also much cheaper. I can't imagine how much it would cost to send a million emails a day through AWeber or any of the other standard providers!

    There is a lot to email marketing and a lot of work involved with it. Setting up email authentication, feedback loops, IP rotation and the like can get very complex. But the reward is also very high!

    Seeing as this is an area of expertise for us, do you perhaps have any more specific questions as well as could help with?
    Signature
    HostWinds
    Inexpensive Web Hosting
    Unlimited Web Hosting
    {{ DiscussionBoard.errors[6764429].message }}
    • Profile picture of the author GBGRiPE
      Originally Posted by HostWind View Post

      We provide mail solutions for larger mailing clients and do it all in-house as well. Be it on either a VPS, or more often a dedicated server.

      Hosting it on your own gives you complete control and flexibility, not to mention it is also much cheaper. I can't imagine how much it would cost to send a million emails a day through AWeber or any of the other standard providers!

      There is a lot to email marketing and a lot of work involved with it. Setting up email authentication, feedback loops, IP rotation and the like can get very complex. But the reward is also very high!

      Seeing as this is an area of expertise for us, do you perhaps have any more specific questions as well as could help with?
      Hi, can you please send info on self hosted VPS solution to my email thanks ( jim@nordicprofit.com )
      Signature

      {{ DiscussionBoard.errors[7141642].message }}
  • Profile picture of the author BenQ
    Have you set spf, rDNS, DKIM? To successfully inbox, you need the proper setup.
    Signature
    {{ DiscussionBoard.errors[6765034].message }}
  • Profile picture of the author mbacak
    I set up a mail server a while back with ARP3 combined with emaildelivered.com and have great delivery.
    Signature
    The Listbuilding Club (join by clicking below)
    {{ DiscussionBoard.errors[6765056].message }}
  • Profile picture of the author magiceyes
    Shaun, would you mind sharing what package you bought from ActiveCampaign? I can only see monthly plans on their website, no self-hosted script to buy.
    Thanks.
    {{ DiscussionBoard.errors[7140732].message }}
  • Profile picture of the author EM41L
    Active campaign is the worst self hosted software platform for email marketing. If you know a coder have them take a look under the hood and see how inefficient it is. Interspire Email Marketer is better but also has many issues even with the many professional addons. The most well kept self hosted platform is OEMPRO along with PowerMTA (as the mailing transfer agent). Power MTA is very expensive but there are a many people out there who are willing to sell "alternate" versions of it cheap. ( I have used all of the above mentioned software, fully licensed and legal versions. )
    {{ DiscussionBoard.errors[7164623].message }}

Trending Topics