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Getting wrong traffic about Ryan Lochte!

by webtolight
7 replies
Since it was just the Olympics and I wrote this article during the Olympics, I decided to create some content about Ryan Lochte and what Internet Marketers can learn from.

Viral content gone wrong!

Now Google picks it up as the keyword "ryan lochte" and some other "longer keywords including lochte", bringing me traffic about him.

Now that traffic is not relevant at all with what I said in the article.

I mentioned Lochte somewhat often in the article and Google thinks it is totally about him, when I am just using him as an EXAMPLE.

Has that happened to you?
#lochte #ryan #traffic #wrong
  • Profile picture of the author Thomas W
    this is actually a good strategy to implement. But hey you might of picked up some lurkers that are now interested
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    • Profile picture of the author webtolight
      Originally Posted by Thomas W View Post

      this is actually a good strategy to implement. But hey you might of picked up some lurkers that are now interested
      Wish that happened.
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      Internet Dreams
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  • Profile picture of the author USA
    I do that with keywords targeting current events all the time. It's a great way to bring temporary traffic very quickly from the SE's. If you use that technique with twitter, google will often pick it up in just a few hours, depending on the popularity of the topic. I don't do it to spam google, but to bring targeted traffic to a relevant subject.
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    • Profile picture of the author webtolight
      Cool, but if the event is not relevant to what you are promoting, than it is utterly useless! That is what I think.

      Originally Posted by USA View Post

      I do that with keywords targeting current events all the time. It's a great way to bring temporary traffic very quickly from the SE's. If you use that technique with twitter, google will often pick it up in just a few hours, depending on the popularity of the topic. I don't do it to spam google, but to bring targeted traffic to a relevant subject.
      Signature
      Internet Dreams
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  • Profile picture of the author USA
    webtolight

    Cool, but if the event is not relevant to what you are promoting, than it is utterly useless! That is what I think.
    That's what I said... "to bring targeted traffic to a relevant subject"

    I don't use this technique unless I'm targeting traffic specific to that relevant topic.

    Using data from places like Alexa What's Hot, Google Trends, Google Insights, Twitter search, Youtube, and few others (paid services), I sometimes find a current event that's gone viral and may have a certain product associated with it. If I can acquire a quick affiliate agreement with said product, I then slap up a review site and generate traffic to it using the method mentioned --- I automate most of this process by the way.

    It almost always works, and almost always pays off!

    This is not my primary way of making money by far, but I have used this method numerous times when certain "targets of opportunity" have arisen and done well with it.
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    • Profile picture of the author webtolight
      Gotcha

      Smart move to make once in a while.

      Plus, people are more apt to buy during a big event.

      Originally Posted by USA View Post

      That's what I said... "to bring targeted traffic to a relevant subject"

      I don't use this technique unless I'm targeting traffic specific to that relevant topic.

      Using data from places like Alexa What's Hot, Google Trends, Google Insights, Twitter search, Youtube, and few others (paid services), I sometimes find a current event that's gone viral and may have a certain product associated with it. If I can acquire a quick affiliate agreement with said product, I then slap up a review site and generate traffic to it using the method mentioned --- I automate most of this process by the way.

      It almost always works, and almost always pays off!

      This is not my primary way of making money by far, but I have used this method numerous times when certain "targets of opportunity" have arisen and done well with it.
      Signature
      Internet Dreams
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  • Profile picture of the author USA
    One time, I made up a t-shirt and coffee cup design to conincide with a major event by a certain entertainer (which I detest by the way) and placed it quickly on cafepress. I directed highly targeted traffic to it using the method I mentioned earlier in this thread, and cleaned house with it.

    You have to be careful with something like this, so that you don't infringe on anyone's copyrights. I didn't, but was very creative in my design. Believe it or not, the coffee-cup did better than the t-shirt. I did very well that week!

    WebToLight,

    Gotcha

    Smart move to make once in a while.

    Plus, people are more apt to buy during a big event.
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