Clickbank gravity - is there a sweet-spot here?

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I have been advised to forget about promoting the highest gravity products as they tend to be over-saturating the market. Some even suggest that gravity can be artificially inflated by certain vendors.

60 - 100 on gravity score is the target zone for many. This will be affected by individual niches. Also, some marketers advise that best Clickbank products to promote are the 'hot-sellers' that have aged a little. 8 - 9 months after the 'rush' you re-introduce the item back to a targeted market. Quality material will prove itself the second time around and your competition should be lessened.

Any thoughts?
#main internet marketing discussion forum #clickbank #gravity #sweetspot
  • To me gravity does not seem to be the greatest indicator, whether a product sells or not. I've been promoting a couple of (mostly health related) products and I have the experience that higher gravity products do not necessarily convert better. Do you guys use any other measures, to determine, whether a product converts well or not, before trying it?
    Thanks in advance
  • Gravity is a good starting point. However, put yourself into the mindset of a customer. Click through to their landing page and ask yourself, "Would I put this product if I'm into this niche?"

    Those landing pages with videos...great copy and testimonials..etc are the ones to promote. Some are just cheesy ad copy, yet have high gravity, but gravity can change quickly within a month if people aren't making money anymore on it so..yeah

    Just keep testing and refining your actions..you'll develop your own strategy in due time
    • [ 1 ] Thanks
    • [1] reply
    • Thanks Rockong. I often view high gravity products that have their own impressive looking sales pages - video content, reams of testimonials, visuals galore but they still have a certain 'spammy' feel to them with their over-inflated ad-copy used. But the slick design sucks in the buyers. Maybe it is all about glossy promotion - shine brightly enough and you will blind the consumer!?
  • There are lots of low gravity products that convert and sell just as well as higher gravity products. Take a look at the sales letter and see how it looks, if it looks good then promote it.
    Some niches are more popular than others, so the gravity will also be much higher.
  • Hi David,

    I have met CB heavyweights who will promote products with a Gravity as low as 20 IF they like the look of the sales page and product itself.

    Also, Gravity can be lower if a product is new-ish or is an obscure niche and not widely promoted (yet).
    • [2] replies
    • The sweet spot is the exact gravity that my own product currently has on Clickbank :p
    • Banned
      For me, there is; yes.

      I don't usually use this as much of my basis for selecting products, but over 4 years in 8 different, unrelated niches (promoting many different products, and now selling several hundred CB products per month - all of which was intended simply as a way of saying "I have quite a bit of successful experience"), I can tell you that in my business the "sweet spot" is from 0 to 5.0/6.0.

      I've met many heavyweights (and am arguably one myself, even though I actually weigh very little ) who will promote them with gravities as low as 0.

      To me, 20 is a "high gravity". Seriously.

      But gravity isn't a very significant factor for selecting products, anyway.

      These are the serious factors: http://www.warriorforum.com/main-int...ml#post2161932

      As far as gravity goes, there's more information here: http://www.warriorforum.com/main-int...ml#post2495251
      • [ 6 ] Thanks
      • [2] replies
  • Read Alexa's great post about this topic here:

    http://www.warriorforum.com/main-int...ml#post2495251
    • [ 2 ] Thanks
  • I wouldn't go in search of a product first... go in search of the niche first, then find a product from Clickbank/amazon/paydotcom/etc - and promote it to these interested people.
  • Besides making sure it's a good product, and something that your traffic will like... gravity really means nothing except the fact that people are making money with it. A lot more important number is finding out the EPC if you want to know the truth.

    However, that's not a number that clickbank shares.
    • [1] reply
    • Banned
      It doesn't even necessarily mean that.

      There are products with 3-figure gravities that aren't even being promoted by many affiliates at all, let alone selling successfully for them.

      There's no correlation at all between gravity figures and numbers of sales, and none between gravity figures and conversion-rates, either.

      There are products with gravities around 5.0 selling twenty to thirty times as many copies as other products with gravities over 100. I'm not exaggerating.
      • [2] replies
  • Gravity doesn't tell you ANYTHING about conversions or how much money a product is making etc.

    I did a Forex launch on Clickbank a few years ago, we had a peak gravity of 56(ish) - our top 5 affiliates did probably 80 to 90% of all our sales. We did right under $100,000 on the first day of the launch and ended up doing a total of just over $300,000 (after paying 60% to affiliates and refunds).

    I did another, an IM launch, that the gravity was around 150 at its peak and it made significantly money vs the one mentioned above. (Around $180K total is what I want to say, but I don't remember exactly - I do remember it was a lot less)

    Gravity doesn't really tell you much.

    Alexa Smith, above, has practically written a book on gravity and what it means with all of her responses here on the forum to this question. Listen to her answer, she is spot on.
    • [ 1 ] Thanks
  • Alexa, you are a Godsend. Thank you for your clear explanation here! Some of us are slow learners but you are very quickly bringing me up to speed on Clickbank fine points.

    Stats: Initial $/sale: $32.18 | Avg %/sale: 74.0% | Avg Rebill Total: $53.73 | Avg %/rebill: 50.0% | Grav: 151.89

    When I see stats listed like these, I understand why people become confused by Clickbank products and their selling potential. I envy your expertise - best to you.
    • [ 1 ] Thanks
  • Banned
    I don't believe these generalities are useful for an individual situation - all depends on HOW you'll be promoting these offers. Have a complete plan in place before embarking on this at all... the devil is in the details!
  • I agree with what Terry said... I've had a lot of success going with gravity as low as 15-20, although you have to make sure the sales page is still top quality -- you can usually have a gut feeling that's spot-on within 5 secs of looking at it.

    Now, if you're relying on SEO, keep in mind search volume. If you're getting all your traffic from Google, there has to be a high enough volume of ppl out there searching for whatever you're promoting.

    I typically shoot for a local exact match monthly volume of at least 100 searches... but once you get more advanced, like Terry mentioned, you can spot products that are yet to be discovered that are trending upwards and are likely to become best-sellers as momentum and buzz builds.

    If you can get ranked early on for such a product, it'll really pay off down the road.
  • Advised by whom/what?
  • The only thing I use gravity for is to know if something is selling. People use all different kinds of methods to promote stuff. My primary method is search. If I want to know if something is getting good search traffic, I use Alexa ranking. After watching the Alexa ranking of pages change over a period of time, I began to notice that once Alexa gets to a certain point in my niche, it's time to start promoting it. I'm sure this number varies depending on the niche you're in.

    Joey
  • . Ewen Chia or someone of that ilk. Have so much 'stuff' on file. Lordy!
    Alexa mentioned a similar idea in one of her posts - in regards to how she selects best CB products to promote.
    • [1] reply
    • I'm doing quite well with my clickbank product and I have an abysmally low gravity.



      I think the whole gravity statistic is so misleading and it discourages many affiliates from exploring potentially high converters that haven't yet been found by the herd. A total earnings in the past X number of days stat would be a much better statistic to judge whether a vendor has the ability to close sales.
      • [ 4 ] Thanks
      • [2] replies
  • I don't consider about gravity too much, it's depend on your niche. especially if you work in some narrow niches, you can not expect a lot to get high gravity product.

    Take a look to the sales page, is it good? do you think people will tempting to buy it?, if the answer is yes, I'll say go for it! It's also depend on how you promote the product...

    Cheers,
    Amanda
  • Banned
    Thank you very much Alexa, and also others in this thread, I think this thread is a good example of why I was right to finally register and start to read threads in warrior forum, because about gravity this is the first time ever that I read it explained to simply.
    For me gravity was the number of sales of a product with some points added depending on how long ago (within 8 weeks) the sale was made..
    I never got a hint even from reading clickbank's definition that it was really only the number affiliates making a sale during those 8 weeks.
    Maybe now that I know it, the clickbank definition is clear, but I don't know why I never read it that way before!
    So now I understand that gravity doesn't mean the number of sales at all!

    But does the vendor selling via his clickbank link counts as a gravity point?
    Because what about the products with gravity 0, for me it meant there was no sales at all during the past 8 weeks, but if the vendor is selling his product on his own, waiting for afiliates to join in, will it show gravity > 0 or can it be 0?
    • [1] reply
    • Banned
      Not if it's a sale not accredited to an affiliate, no. The vendor could sell 10,000 copies and they don't count towards "gravity".

      If the vendor is also his own affiliate (allowed by ClickBank) and has one affiliate account, then it will add 1 point to the gravity, whether he sells 1 copy or 10,000 copies.

      If he has 10 different affiliate accounts and manages to divide his sales between them, then it will add 10 points (gradually fading away to 0 over the 8 weeks, if he stops selling them), and so on.

      There are services who "make various arrangements", through their own existing affiliate accounts, for vendors with a burning desire to increase their products' gravity scores. In the "IM advice" and "Make Money Online" niches, it's even arguable that it might be in the vendors' interests to try to increase his product's gravity score, because there are so many affiliates who are uninformed enough to be attracted to high gravities that such vendors might even get a little bit of extra business that way (though in reality, those affiliates are mostly going to be among the 95% of affiliates who bring in only 5% of the sales anyway).

      In my opinion, in the "IM niches" (and probably in many of the "MMO niches", too) it makes very little sense at all to promote ClickBank products as an affiliate, for the reasons explained in this post: http://www.warriorforum.com/main-int...ml#post2161932

      There were no sales made by affiliates; yes. (Can identify some very good, low-competition products that way ).

      If only the vendor is selling it, and not through an affiliate account, then the gravity will be 0. And if he's selling huge numbers through one single affiliate account only, and no other affiliate is selling it, then the gravity may be as high as 1.0.
      • [ 2 ] Thanks
  • Banned
    [DELETED]
  • Now Alexa, if only you can explain how gravity fits in to the 'how-long-is-a-piece-of-string' theory, all the world's physicists can take a week off!

    Martin
  • Hmm, so the conclusion here... High Gravity isn't equal to high conversion rate!
    • [1] reply
    • Banned
      I think the main conclusion here is that high gravity isn't equivalent to high numbers of sales? (Which it certainly isn't!).

      But what you've just said is clearly true, also: there's no correlation at all between gravity and conversion-rates.
      • [ 2 ] Thanks
  • gravity is just a way saying how many competitors you have. The higher the gravity, the more competitors. Like someone else has mentioned, the are older products with lower gravity that will make you sales as well.

    I also believe there are so many clickbank strategies out there, that anything can be a sweet spot, depending on the strategy you are going to use.
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    Clickbank gravity - is there a sweet-spot here?

    I have been advised to forget about promoting the highest gravity products as they tend to be over-saturating the market. Some even suggest that gravity can be artificially inflated by certain vendors. 60 - 100 on gravity score is the target zone for many. This will be affected by individual niches. Also, some marketers advise that best Clickbank products to promote are the 'hot-sellers' that have aged a little. 8 - 9 months after the 'rush' you re-introduce the item back to a targeted market. Quality material will prove itself the second time around and your competition should be lessened.