One page or three?

that all depends on how they differ from one to the other.

is one like a basic, another intermediate, and another advanced?

you could offer upsells on the higher value ones

ie

basic $47 -> if they buy, on the thank you page, offer the Intermediate at say 40% discount, if they buy the Advanced offer a 60% discount.

if they buy the Intermediate at $67, offer them a 60-70% discount if they buy the advanced .

This will drive your backend sales up!

If they are different offers with sales letter, you should put them on seperate pages.

This is a common tactic really especially to expand into other niches or subniches. Create one product but different offers and sell the product from not just different pages on same domain but different domains altogether.

Sometimes with and sometimes without changes to the product, depends on what it is. Software for example can easily be cut down to offer less or more features and the price is based on the version offered.

Info Products can have more or less, video's, mp3, webinar, teleconference and physical component mailed to them etc.. Depending on the version you offer you can have more or less content.... Pretty easy to do once you have the core product. Though don't be fooled into thinking you have to create this product yourself, there is many good PLR out there that people will be more than happy with.


- Terry