Does "As Seen on T.V." add Credibility to Internet Marketing?

17 years ago

It's essentially a social proof play.

If "they" let it on T.V. then it must be legit, right?

And if you can advertise on T.V. then you must have lots of money... and that (in theory) reduces the risk of you being a scammer.

But like anything, it's worth testing. I've seen these type of things lower response

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Steve Sanchez

17 years ago

Put yourself into a consumers shoes. I've seen that on a number of websites and my first instinct is "This is legit!" Of course that's just my first instinct. But if I can be affected like that, think of the millions that or less marketing savvy. I think it's a great psychological marketing tool. In fact, I would start using it if I lacked some integrity.

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havplenty

17 years ago

Originally Posted by Steve Sanchez

Put yourself into a consumers shoes. I've seen that on a number of websites and my first instinct is "This is legit!" Of course that's just my first instinct. But if I can be affected like that, think of the millions that or less marketing savvy. I think it's a great psychological marketing tool. In fact, I would start using it if I lacked some integrity.

Half the products pitched on TV don't live up to their claims anyway. I remembered when I rushed out to get Cellit Bang, after the TV demo. The worse purchase I have ever made based on a TV commercial.

The fact is that consumers have been conditioned by 'almighty marketing' to demand some kind of social proof. You can stay away from using the 'tools' of the trade all you want, I submit to you that in the end, you only reduce the amount of money you make. Plus your competition will eat you up.

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Thomas 17 years ago

Originally Posted by GavinLively

Think about this for a second....There is a lot of crap on T.V. so why would it add credibility

There's loads of crap everywhere so why would it reduce credibility!?

The problem with asking questions like this on marketing forum full of people who have become jaded by a multitude of marketing tactics and techniques, is that they'll have an almost knee-jerk reaction along the lines of, "Nah! That's rubbish! It'll never work!" (which is also likely to dissuade those who give credence to what's posted here (even though there's plenty of crap about here too ) from even considering whatever is being discussed).

Additionally, I'd be willing to bet that a majority of people who complain about various techniques would happily use them on their own site anyway.

Tommy.
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MeTellYou

17 years ago

Originally Posted by Kyle Tully

It's essentially a social proof play.

If "they" let it on T.V. then it must be legit, right?

And if you can advertise on T.V. then you must have lots of money... and that (in theory) reduces the risk of you being a scammer.

But like anything, it's worth testing. I've seen these type of things lower response

exactly. you're right on target man.
Sebastian

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sbucciarel

Banned 17 years ago

Funny but when I see As Seen on TV, I think of all the cheesy products that you can only buy on the cheesy TV commercials for those products. So seeing that makes me instantly think of .... cheesy.

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Valdor Kiebach

17 years ago

Originally Posted by sbucciarel

Funny but when I see As Seen on TV, I think of all the cheesy products that you can only buy on the cheesy TV commercials for those products. So seeing that makes me instantly think of .... cheesy.

Me too, it makes me think of JML type products, overpriced and rubbish, or the overhyped 'infomercials' we get on late night satellite channels (in the U.K) for more overpriced useless tat, full of 'but wait, thats not all' and 'order now and you also receive..', and lets not forget the timeless 'ask your operator on how to get the overpriced useless upsell...'.

But maybe thats just me being cynical and not responsive to hype.

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Ronnie Nijmeh

17 years ago

Depends on what it is.

I've been on national TV as an expert in my niche. That added HUGE credibility for me in two ways:

a) For my customers, it was a huge endorsement and made me seem "real"
b) For my business consulting clients (who want to be on TV themselves), seeing me on TV gives them hope that they can do it too.

The real benefit of media exposure isn't necessarily the actual live segment. The REAL benefit is that you can slap logos and the video replays on your site and email auto-responders.

When comparing two similar sites, all other things being equal, the "as seen on TV" guy will win out.

That's my experience anyway.

Ronnie

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Maria Gudelis

17 years ago

Best thing to do is split test!

It has worked for me - increased sales after to having a 'as seen on TV' type of message.

cheers ,m

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Thomas 17 years ago

Originally Posted by Maria Gudelis

It has worked for me - increased sales prior to having a 'as seen on TV' type of message.

Given that it worked for you, presumably you mean "after"!?
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- Maria Gudelis 17 years ago
  
  Originally Posted by Thomas
  
  Given that it worked for you, presumably you mean "after"!?
  
  ROFL yes - me eyes are too sleepy! thanks for the 'catch!'
  
  Thanks
  
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Imake7figures

Banned 17 years ago

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Michael Mayo

17 years ago

This thread is funny...lol

I seen a As Seen On TV in the WSO section today and just had to
purchase it.

Did I purchase it because it said that or was it because I believed
in the person behind the WSO?

Answer: She's a Warrior and the product is right up my alley...

Did seeing as Seen on TV help me in my decision making process?
Not really. But it didn't hurt the offer either.

Hi Maria,
How have you been?

Have a Great Day!
Michael

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JohnMcCabe 17 years ago

As a marketer, I'm going to try it if I can honestly do so. Same with 'as seen in [Name] magazine'.

You and I both know it likely means I bought an ad, but if I don't try, I'll never know.

As a consumer, it depends on the reference. That little graphic doesn't help or hurt, because I'm going to check out anything beyond a pure impulse purchase using my own sources anyway.

Now if the advertiser names a show the product appeared on, like '#6 on the list of Oprah's favorite things' or 'as seen on 60 Minutes (4/1/09)', it might carry a little weight because someone with a reputation to guard weighed in on the product.

If I catch someone in an outright lie (like my second example above - 60 Minutes airs on Sunday and 4/1/09 was a Wednesday), their credibility is shot.

Switching gears for a moment, though, I don't believe the little 'as seen on TV' graphic is meant to enhance credibility anyway. I think it's a memory jogger to leverage previous exposures and create familiarity. "Oh, yeah, right. I remember seeing that. How much is it here?"
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- Cackle 17 years ago
  
  have you ever seen those 'seen it on tv' stores in the malls? Dependig on the product it can increase your sales enornmously.
  
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Maria Gudelis

17 years ago

Originally Posted by Michael Mayo

This thread is funny...lol

I seen a As Seen On TV in the WSO section today and just had to
purchase it.

Did I purchase it because it said that or was it because I believed
in the person behind the WSO?

Answer: She's a Warrior and the product is right up my alley...

Did seeing as Seen on TV help me in my decision making process?
Not really. But it didn't hurt the offer either.

Hi Maria,
How have you been?

Have a Great Day!
Michael

Thanks Michael! This thread is funny!! I've doing great!... working like a mad woman before heading to Europe this Saturday to work on a fun film!

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Michael Mayo

17 years ago

Originally Posted by Maria Gudelis

Thanks Michael! This thread is funny!! I've doing great!... working like a mad woman before heading to Europe this Saturday to work on a fun film!

Good for you!,

Always glad to see things moving forward for people that deserve it.

Have a Great Day!
Oh, Also have a great Trip and Good Luck with the Video!

Michael

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Maria Gudelis

17 years ago

Originally Posted by Michael Mayo

Good for you!,

Always glad to see things moving forward for people that deserve it.

Have a Great Day!
Oh, Also have a great Trip and Good Luck with the Video!

Michael

Thanks Michael!

T-7 hours before flight leaves ...yahooo!

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GavinLively

Banned 17 years ago

I really appreciate all the responses....It really has made me think about how it is truly important to "get in the consumers" shoes more and dump all my own head trash about how I may percieve things...

Giving things more thought I have come to the conclusion that of course something being on T.V. definitely helps and reduces the tension someone may have about making a buying decision.....IF...(and this is a definite IF) the product was presented to speak and SELL to the individual in a at least semi-coherent and credible way...

Of course there have been things that are "As Seen on T.V." that have turned out to be junk or total scams and have left a bad taste in peoples mouths...think Don Lapre, think William J McKorkle and the list of others...

I guess T.V. can definitely be a mult-edged sword that can cut several different ways...

Thanks again for the input

Gavin

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GavinLively

Banned 17 years ago

By the way has anyone actually bought Jef Pauls infomercial internet marketing package?....Did you notice the "pitch girls" all had low cut shirts with big boobs?...Of course this was intentional to appeal to the male reptillian brain...LOL

Gavin

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Michael Mayo

17 years ago

Lol...Gavin, Link Please!

Originally Posted by GavinLively

By the way has anyone actually bought Jef Pauls infomercial internet marketing package?....Did you notice the "pitch girls" all had low cut shirts with big boobs?...Of course this was intentional to appeal to the male reptillian brain...LOL

Gavin

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GavinLively Banned 17 years ago

Originally Posted by Michael Mayo

Lol...Gavin, Link Please!

Here you go....LOL:

YouTube - Internet Marketing

Enjoy

Gavin
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Andy LaPointe

17 years ago

When you have an As seen on TV logo on your website you also have all of the promotion that goes along with it.

Emails, logo, product credibility, endorsements, product loops, etc.

We have several products in our niches that we market that have the As seen on logo. This includes two of our own. This helps to separate us from the competition. In addition, the As seen on TV logo is starting to represent high quality products and systems compared to several years ago. The products you see on TV actually work very well for the purpose they are advertised.

So I think the As Seen on TV is great for credibility.

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Floyd Fisher

17 years ago

Originally Posted by GavinLively

O.K. We have all seen some of the internet marketing "gurus" branch out and start their own infomercial products most recently Jeff Paul comes to mind...Often I find these infomercial products seeming to be watered down overpriced fluff....

I always asked myself why would anything on T.V. really add credibility but I am obviously missing something because I see that famous little red rectangle everywhere...

For example....

Look at the following ad piece for a very well known business entrepreneur, author and teacher : As seen on T.V.

Now ask yourself would you be more apt to buy such a product because of the little red rectangle that says "As seen on T.V." ?

Think about this for a second....There is a lot of crap on T.V. so why would it add credibility

Has any of my fellow warriors done any research into this...Is it more of just the psychologocal factor because if you can afford to advertise on T.V. then your product must work? Is that all it is?

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Gavin

You're missing the point totally.

It's not about adding creditibility. Getting on TV is about mass advertising to millions of people.

Do you really think GoDaddy advertises on the Super Bowl for creditibility?

Do you think Ebay or Amazon or Overstock runs ads on prime time TV merely for credibility?

Do you think insight sponsors a college football bowl game for creditibility?

Running an infomercial has the same goal, it's just way cheaper than running prime time ads, sponsoring college bowl games, or buying time on the Super Bowl.

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GavinLively

Banned 17 years ago

Originally Posted by Floyd Fisher

You're missing the point totally.

It's not about adding creditibility. Getting on TV is about mass advertising to millions of people.

Do you really think GoDaddy advertises on the Super Bowl for creditibility?

Do you think Ebay or Amazon or Overstock runs ads on prime time TV merely for credibility?

Do you think insight sponsors a college football bowl game for creditibility?

Running an infomercial has the same goal, it's just way cheaper than running prime time ads, sponsoring college bowl games, or buying time on the Super Bowl.

Actually I think you missed the point totally of what I was saying

I was Speaking and asking whether or not the little red square Logo that says "As seen on T.V." adds credibility to internet marketing such as this internet marketing product ... As Seen on T.V.

I know marketing on T.V. is powerful advertising....I was asking specifically about the psychological aspect of something being on T.V. and using it as a credibility builder in your othe... than T.V. advertising with the whole "as seen on T.V." logo and whether is really adds to credibility and actually higher conversion ratios....Get it? :p

Gavin

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Floyd Fisher

17 years ago

Originally Posted by GavinLively

Actually I think you missed the point totally of what I was saying

I was Speaking and asking whether or not the little red square Logo that says "As seen on T.V." adds credibility to internet marketing such as this internet marketing product ... As Seen on T.V.

I know marketing on T.V. is powerful advertising....I was asking specifically about the psychological aspect of something being on T.V. and using it as a credibility builder in your othe... than T.V. advertising with the whole "as seen on T.V." logo and whether is really adds to credibility and actually higher conversion ratios....Get it? :p

Gavin

Gavin:

It's a neumonic device. When people see it, it triggers a memory, and the commercial is replayed in their mind again driving the marketing message home.

Hope this helps.

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GavinLively

Banned 17 years ago

Originally Posted by Floyd Fisher

Gavin:

It's a neumonic device. When people see it, it triggers a memory, and the commercial is replayed in their mind again driving the marketing message home.

Hope this helps.

A "neumonic device"? Wow I go to look that one up. I get the concept though and it makes sense to me....

The only thing I would ask is for those products that No one has ever seen on T.V. (which there are many) yet still have that little red logo of "As seen on T.V." on it? Does the mere presence of the logo reduce anexiety in the buying diecision and increase conversions?

I have seen tons of product that I never saw on T.V. yet carry the logo...My first gut reaction to such a product that I have never saw on T.V. yet has the logo is "Ahhhh late night infomercial junk...." Maybe I am just jaded...

Gavin

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Floyd Fisher

17 years ago

Originally Posted by GavinLively

A "neumonic device"? Wow I go to look that one up. I get the concept though and it makes sense to me....

The only thing I would ask is for those products that No one has ever seen on T.V. (which there are many) yet still have that little red logo of "As seen on T.V." on it? Does the mere presence of the logo reduce anexiety in the buying diecision and increase conversions?

I have seen tons of product that I never saw on T.V. yet carry the logo...My first gut reaction to such a product that I have never saw on T.V. yet has the logo is "Ahhhh late night infomercial junk...." Maybe I am just jaded...

Gavin

Gavin:

It only increases conversions on the crowd that actually believes if it's on TV, it must be true (you know, the ones that wear a drool cup).

I remember the commercial...then it's followed by an intense deisre to kill oneself to get that damned shit out of my head. :p

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Simon Ashari

17 years ago

Us on the warrior forum may laugh at the "as seen on tv" logo.

However for many it may be seen as legitimate.

@GavinLively LOL thanks for that video.

regards

Simon

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zten99

Banned 17 years ago

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str1k3r 17 years ago

"It depends." this always seems to be the answer. Of course any question can also be answered with "test it".

Doesn't matter what anyone says. If you test it, then you will know what works and what doesn't.
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jasonl70

17 years ago

I am pretty sure that most of the sites that I've seen using that logo are outright lieing (there are some people in one of my niches that I know are doing this fraudulantly).

When I see it, I immediately think it's a con unless there's some sort of proof (video, etc), and it makes me question the integrity of the marketer. Which in turn causes me to question everything else on their page/site. Needless to say, I do not buy.

*edit* this does not mean that I assume that the rest of the market reacts this way.

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VegasVince

17 years ago

Hmmmm?

As Seen On TV.....appears to have more credibility then this OP and a well slipped in LINK that just so happens to be the OP's as well....that led me to the OP's page which contains "As Seen On TV Google Adsense"..etc etc.

I suspect this entire OP is a well disguised "As Seen On TV".... Affiliate Link"!

xxx Vegas Vince
Legend.

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Michael Mayo

17 years ago

Originally Posted by VegasVince

Hmmmm?

As Seen On TV.....appears to have more credibility then this OP and a well slipped in LINK that just so happens to be the OP's as well....that led me to the OP's page which contains "As Seen On TV Google Adsense"..etc etc.

I suspect this entire OP is a well disguised "As Seen On TV".... Affiliate Link"!

xxx Vegas Vince
Legend.

Great observation Vince!

I didn't think to read into this post. I was preoccupied with other business matters.
The OP caught me off guard and I feel like I may have been blind sided.

Live/Learn/Adapt

Thanks for the check-sum,
Have a Great Day!
Michael

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GavinLively

Banned 17 years ago

Originally Posted by Michael Mayo

Great observation Vince!

I didn't think to read into this post. I was preoccupied with other business matters.
The OP caught me off guard and I feel like I may have been blind sided.

Live/Learn/Adapt

Thanks for the check-sum,
Have a Great Day!
Michael

I apologize to you for the perception I may have given...I am sorry for making you feel like I "blind-sided" you. The suspicion and conclusion is not accurate But I take responsibility for the perception I gave and I am sorry...

Gavin

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GavinLively

Banned 17 years ago

Originally Posted by VegasVince

Hmmmm?

As Seen On TV.....appears to have more credibility then this OP and a well slipped in LINK that just so happens to be the OP's as well....that led me to the OP's page which contains "As Seen On TV Google Adsense"..etc etc.

I suspect this entire OP is a well disguised "As Seen On TV".... Affiliate Link"!

xxx Vegas Vince
Legend.

Listen buddy don't even go there....I don't need to siphon traffic from a community where I came to learn and contribute....In fact I don't need siphon traffic from anywhere....

This is not my first rodeo so your prejudical suspicion is wrong....But I admit that if you percieved it that way then it is possible that others would percieve it that way as well and perception is almost eveything...For this "perception" I take responsibility and I apologize...But your suspicon and conclusion is still wrong.

I was actually asking some specific and valid questions about a specific topic...Yes it was in relation to a promotion I am testing, which is one of the reasons I was asking the questions I did.

Why would you immediately suspect and jump to the conclusion that my questions and post within itself had anything to really to do with anything other than the questions themselves?...Are you Jaded?...Are you projecting? Are you looking to get revenge for something you did yourself and you were unfairly called to the carpet by an innaccurate suspicion?.....This is what I suspect about you...It's the "perception" I have and remember "perception" is almost everything...See how that works?

If anyone in this thread was offended by the "perception" of some of what the intent of this thread was for I apologize....I could clean it up and remove the link but then that would remove the example I was giving.

But anyway back to being on topic and what this thread was REALLY intended for.

Let's remember not to jump to conclusions in this community and give each other the benefit of the doubt...This is one of the the things that helps this place stay a community.

Thanks for letting me rant.
Gavin

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jasonl70

17 years ago

good catch vince...

not cool, Gavin.

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GavinLively Banned 17 years ago

Originally Posted by jasonl70

good catch vince...

not cool, Gavin.

Your suspicion is wrong (see my response above). I do apologize to you for the perception I may have given though.

Gavin
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Does "As Seen on T.V." add Credibility to Internet Marketing?

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