Here's the missing step that nobody's telling you

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Some may argue with me over this but Internet marketing is not a business, it's just a way to market over the Internet.

- You can learn everything there is to know about Internet marketing and still not make any money.

- You can buy every Internet marketing course and read every post on this forum and be dead broke.

- You can join all the top marketer's coaching programs and still not succeed.

The fact is, there are millions of smart people in the world who don't make any money. And there are many people who are not as smart as you that are making money out the wazoo.

At the end of the day, here is the one missing piece to the puzzle that no one is going to give you specific details on:

You need a product that actually sells, know how to best sell it, and know how to get it in front of the people who will buy it. And in your efforts to market the product, it has to make you more money than you're spending to promote it.

It may sound simple, but that's all you need to know. If you're struggling to make money online, read that again and analyse whether your marketing is consistent with that statement.

- Are you selling something that people actually buy?
- Are you promoting the benefits of the product to make it as attractive as possible to potential customers
- Are you getting your offer in front of the people who will be interested in buying it?

Let's put it another way... You could be the best marketer on the Internet but:

- If you don't sell what people want to buy, you will fail
- If you don't effectively communicate how the product will benefit customers, you will fail
- If you are promoting your product to the wrong market, you will fail

What, How, and Where.

What to sell; how to sell it; where to market it. Figure that out and you can't help but succeed.
#main internet marketing discussion forum #missing #step #telling
  • There you go again, Ron, stating the bloody obvious!

    What's the betting nobody takes it on board?
  • Great post Ron. I'd like to hone in on the very last sentence you wrote:

    So the next question most people will ask is, "Great Ron. Now how do I figure those things out?"

    For those asking that question, here's the answer:

    What to sell, how to sell it and where to market it are ALL being shown to you in EVERY niche 24 hours a day by the most successful marketers in the world.

    There are no secrets as to how to succeed online:

    1) Pick a niche - one you engage with and can relate to

    2) Figure out who's successful - if you can find them easily among a ton of competition, they're certainly successful to some degree

    3) Model EXACTLY what they're saying, doing and selling but with your own presence and packaging (e.g. your own name, your own brand, and your own twist)

    Example:

    When I started online I marketed to real estate investors. Why? Because I was one (therefore I could relate to the audience - I didn't have to try or pretend the way most people do with niches they have no connection to)

    Then, instead of guessing "what to do" or "what to market" I simply immersed myself in the real estate marketplace and opened my eyes. Lo and behold the marketplace was SHOWING me "what to do", "what to sell" and even "how to sell it."

    How was the marketplace showing me, you ask?

    Because I could see with my own eyes who was successful in the market, who was selling products on teleclasses, webinars, etc.... and even HOW they were doing it. (They were literally *showing* me how)

    Did I know how to sell products on a teleclass when I started? No. So what did I do?

    Simple - I listened to, recorded and studied the teleclasses of several top-selling marketers... then simply modeled their format with my own content. (Rocket science, ain't it?)

    Moral of the story:

    The approaches that will make you the most money are the EASIEST to find. That's because the most successful marketers in YOUR niche are using them right now in the wide open for ALL to see.



    Ken
    • [ 5 ] Thanks
    • [1] reply
    • I came to this forum over 2 yrs ago and read and signed up for lists and thought OMG - this Filsaime guy is crazy off the hook. BFM wasnt all that old then. Read a lot and did NOTHING really other than eBay stuff.

      I had made a very substantial income off eBay a long time ago by capitalizing on something a lot of people needed wanted and were buying alreay. Network Gear for businesses. I found a better faster way to get to them online all over the globe for far less. Money chased me. Problem was I didnt control the product availability. It dried up and I went back to 100% offline.

      Came here and was schooled how the big boys really make money - wit ha near ZERO cost to deliver, and an ENDLESS supply [unless you want there to be ] product[s].

      Blogging and affiliate offers ... etc - seemed interesting. Nothing doing.

      It wasnt until I found/saw something that seems like a lot of people want and need, and struggle to get - that I had my eyes open for a better way to get it for them, once again. Stepped out and made a little product.

      Get YOUR OWN PRODUCT ... is the lesson I learned and was MY Take Away this year. I just learned it this week :-) [that and another valuable lesson]

      I am damn glad I just said - Screw it - make one. These other folks can - so can you. Youre smart enough - Dont be a wuss - man up and go for it. And that is my suggestion to folks - it turned out to be dang fun too.

      • [ 1 ] Thanks
  • Hey Ron! It was great meeting you in person in Orlando last week. Great advice in this post. People have to be reminded of the 'obvious' over and over before it really sinks in, and stop getting distracted by all the shiny objects in the road that distract focus.
    • [1] reply
    • Hey Gene, it was nice meeting you and your wife also. I had a great time at Willie's event.

      It's amazing how the obvious often gets overlooked as people work hard to complicate things.
      • [2] replies

  • Ron,

    And that in itself is a big problem for many people.. they
    try far too hard to sell stuff.

    The real trick is to position yourself between a buyer and
    the best solution to his problem.

    John
    • [1] reply
    • Yes,

      If you got your target market right and understood what your customer want, your marketing is just about how to sell MORE.

  • That is really true!. However, I believe this....if you are a good internet marketer, you could sell dog poo, as long as you know how to get the message out there. Of course, you could make a killing if you got a really good product and have excellent internet marketing skills. They kind of go hand and hand
    • [1] reply
    • That is probably the biggest misconception about Internet Marketing. If a product is not marketable to begin with, your message will always fall short. Unless of course you lie about the benefits of the product.
  • I think you need both ends of the internet business "rope" in order to earn a good income and close the circle. You need the product, a good one with a well identified market and you need traffic (the more targeted the better and if it's abundant much more better), this is, you also need good internet marketing....
    • [1] reply
    • I'm going to quote Allen Says from an ancient thread here that I have in my swipe file.

      I have to agree with him completely.

      Sadly, it's not about the copy and/or a fantastic product. You can have the best product in the world and you can have the most killer copy, but if people don't see it, you will NOT make money.

      It's all about the massive number of eyeballs. If you generate thousands or even better millions, no matter how crappy your product is, no matter how bad your pitches are and no matter how poor the design is, you will make money.

      And I'm not talking about traffic alone, this goes beyond that. I'm talking about eyeballs, online and offline. The actual number of physical people who see your product/service.

      It's sad, but that's the world we live in and I have come to accept that.

      Now, combine that with great products/services and you've got yourself a succesful business.

      Do you really think the pet rock is something people desperately wanted? Nay, but the exposure made it a shocking success.
      • [ 1 ] Thanks
    • [DELETED]
  • Killer tip ron, but what if the person only knows about the things that don't sell. It will be hard to swich over and start article marketing, and promoting things you know nothing about..
    • [1] reply
    • Some great points everyone.

      I agree the product quality is very important plus of course your technique of converting prospects to customers (or "clients" as Jay Abraham would say)..

      The vital factor to get right is getting enough targeted visitors to enter your website's doors. Without enough targeted visitors, even the best product is doomed to failure.

      When I started off, some of my first products were "a bit basic" but still sold like hotcakes because I had a ton of cheap PPC traffic.

      I am still convinced that having enough targeted traffic (which includes traffic from any number of possible sources and / or having a decent sized and responsive list) is our nirvana as IMs.
  • Another fine post, Ron, but I do see DeadGuy's point.

    Eric
  • I have a saying - ice cubes sell well in hell.
  • Eskimos need freezers. . . So their food won't get freezer burnt. . .
    Regards
    Andrew
  • Great post about getting back to business fundamentals.

    Probably a layover from the days where one great model of making money was all about getting traffic and running Adsense or a mini-mall of offers.

    I think these stories along with a few people actually making new money with these techniques like domaining, SEO, and PPC / CPA with no product, will make IM carry this "traffic only" mentality for some time.

    For people in CPA, their sales funnel is their product, and they often don't treat it like that.

    I think Direct Marketing is basically the secret of those initiated beyond the "startling" techniques of getting traffic, but, you still need to have something to sell.
  • Great, people forget how to market the products, and how to chose a product that sells high. But, I do disagree with misconception with smart people. Smart people don't earn to much money in internet marketing but they earn money in offices rather than choosing online jobs. But not all smart people go on with office stuffs, some also are into online jobs the only problem would be those people who are really smart are more into giving services to other people to give the best quality of articles. And yes, average people are more earning money in online market because they are very eager to have one.
  • As Artwebster said, "There you go again, Ron, stating the bloody obvious!"

    And it NEEDS to be stated again... and again. How many times have you read comments on WF from guys who have bought this or that marketing manual and all they can come up with is:
    * "I didn't find anything new in it."
    * "I already know all of that."
    * "Such-and-Such Guru already covered all that in _______."
    * "No, man, it just can't be that simple - it's all too obviouis."

    These are the guys who know lots ABOUT marketing and sales, but they still have that big disconnect between knowledge and action. So when the world's top athletes train, what do they practice? The fundamentals. The basic stuff. The plain, simple moves that, when perfected, look like magic and carry them to the heights.

    More of the obvious stuff, please.

    Cheers from warm and smiling Thailand,
    Charles
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