List Building: Is "$1" Per Subscriber a Myth?

Doesn't it depend on how you acquired these sub's. I imagine if you got those sub's from offering a free product, your going to have a list of freebie seekers, who will probably not be interested in buying.

It all depends on different factors and situations.

Personally I think the $1 rule is a bit generous. It might be the case for a lot of people, but I can help thinking its a bit to high.

Raza

do you have some sort of a.....


wait.. it's coming


the big evasive word

RELATIONSHIP

with your list or you just acquire each subscriber and start hammering away???

in today's competitive marketplace you need to provide some sort of value to your subs.

instead of pounding them with offers.

this happens all the time.. with WSO's

I buy something for $7 bucks and all of a sudden i am thier buddy with a ton of offers..

here is an example;

I just got an email from andy jenkins

he invited to a live webinar

which lasted 2 hours and in that 2 hours he delivered so much value that I almost bought his big package if I was not already committed.

keep a morgue swipe file of all the best marketers and learn and emulate their process.

god speed

eddie

We are currently aiming for $10-$15 per sub.
This is very attainable with a strong back-end in place.

Where did you get that figure from? As an owner of different kinds of lists in different markets, the dollar amount per subscriber varies significantly.



It depends on a lot of factors. Such as:

• Where is the traffic coming from?
• How is their e-mail being obtained?
• What market or niche is it?
• What is the product mix? (How many products are you promoting? Any CPA offers? Any services being offered?)
• What are the price points of those products?
• What is the format of the content? Is it all just plain text or HTML? Any videos? Audios?
• What kind of market research was performed to ensure that the right message is reaching the right person?
• What is being said in your first "thank you" message?
• How are the e-mails being delivered?
• How often are these e-mails being sent out?
• What keywords are you bidding on? Are you tracking them?
• If you are not making a blatant promotion, are you at least placing a resource link in the middle and/or bottom of the content?

Just a few factors to consider and why it's not a simple answer to give.

RoD

$1 per subscriber is a number thrown out there for an estimate on what a good list should be making per subscriber. I have noticed that the really good marketers who have deep funnels and incredible follow up achieve $5-$10 per subscriber. I have been getting at least $1 or more per subscriber. It can be different for anyone.

This is thread you need, Raza: http://www.warriorforum.com/main-int...iber-norm.html

It varies hugely from business model to business model, from traffic demographic to traffic demographic, and even from niche to niche.

Nobody can sensibly and accurately advise you about this without examining your entire sales process from the moment of traffic generation to the outgoing email series.

For what it's worth, I tend to promote in one email in three, myself (and the promotion's never the entire email). Sometimes one in 2.5 (or 2 in 5, if you prefer to look at it that way).

But that's part of my continuity-process and is what my subscribers expect. And this is the point.

http://www.warriorforum.com/main-int...ml#post6123982

In my opinion, monthly income per subscriber depends heavily on what you've given them for signing up in the first place: http://www.warriorforum.com/main-int...ml#post7455929

Why do you have only 25 emails in your series, Raza? What happens after the 25th email - do you just "drop" them?

$1 per subscriber is simply a figure the popular Internet Marketers made up a few years ago in order to sell list building products. People now seem to take it as fact.

The reality is that figure is going to vary dramatically. Some will earn less than that, some will earn much more than that. I personally would not be happy if that was all I was earning per subscriber -- but it also depends on how much you paid for those subscribers, what niche you are in, and a whole lot of other things.

Those silly Internet Marketers who threw that figure around years ago have made it so people believe that is what they should expect. So if someone has a list and they are averaging about $1 per subscriber per month, they are likely to be happy and content with that as they think it's the norm. But they could be doing multiples of that if they tested and tweaked.

Lesson = don't listen to a lot of the garbage the 'celebrity' gurus talk. A lot of it is just designed to get you to buy their stuff. All that really matters is REAL results.

$1 a month per subscriber (even though it is an average) sounds too good to be true. Then again, I've never built a list before so won't make any assumptions.

It's something every one is missing completely. Everyone is thinking $1 = 1 subscriber x 1,000 for example, when in fact we already know that only about 5% - 15% purchase. (Depending on the strength of your relationship with your list)

So if you are selling a $1,000 product and sell 1 copy then that's a good return on a list of 1,000 subscribers. See where I'm going with this?

STOP thinking about 1 subscriber = $1 and start looking at establishing some sort of relationship with your subscribers and increase the percentage who BUY from your list.

SELL high priced products and the $1 per subscriber saying would be true.

But like I said above, the relationship increases the percentage of people on your list to actually buy from you.

if you have added 400 people to your list and you haven't made anything from them yet you are doing something seriously wrong

as long as the traffic came from a reputable source and it's not traffic exchange traffic then you should of seen some results by now

based on 400 people that is 400 people that see your one time offer

even if your one time offer absolutely sucks you should still be able to make 1 sale out of 100 opt in ins on a $10 product

so based on those stats you should of made 4 sales of $10

that is only a 1% conversion rate which is absolutely shocking

the $1 per sub per month makes me sick. I hear it getting thrown around so much

it all comes down to how well your subscribers trust you and know you

i send a lot of my subscribers to my personal IM blog which builds a lot more trust and credibility, this is why my open rates are very good with very small lists

i would be seriously looking at your sales funnel and work out why you have not made at least 1 sale, there is def a break down somewhere

if you're not using oto's in your funnel then that is your first big mistake and you're leaving a lot of money on the table

Yes, you're not crazy. It IS a myth.

It's a good number to aim for but there is no average like $1 per month.

That's just something John Reese spewed out a long time ago (I think).

But even I think he said that's what you SHOULD be able to make.

Not what you'll magically make.

Big time myth. It's probably closer to $1 per subscriber who actually opens your emails. Or if you have a list full of buyers only, it may be more accurate.

I know several of the gurus who claimed that years ago and today they definitely aren't making $1 for each subscriber each month.

Myth ... a number that sounded good and stuck .. nothing is average in internet marketing.

I have one list that has around 28,000 subscribers that has never really made me a dime. In the long run it might help to build credibility, but I have never sent them to a buy button. It is a religious type site and I prefer not to profit off of it.

I have another list of almost 500 and the average is almost $4000 per subscriber. It is a buyers list for a sports related camp. We get the parents on the list through mini camps (sessions) and funnel them to the buyers list. If we can get the parents on the list when their child is in the seventh grade, 80% or better will sign up through 12 grade for the week long summer camps at $5000 a pop. And once they go to one we usually have them every year for at least five years.

And for those who seem to think it is because it might be a freebie seeker list

http://www.warriorforum.com/main-int...ml#post7469440

I wouldn't look at this as a myth or a fact.

I'd look at that as a GOAL, then after you've reached it, aim even higher.

I haven't built my list yet (one of my goals for 2013) but already from what I have seen and heard from other marketers it's all about how targeted that list is and how good is your relationship with them. If you offer tons and tons of value and be seen to as the go to guy, then whenever the time comes for you to promote a product be it your own or someone else's, you will have gain a lot more trust in there eyes.

This is how I am planning on building my list by building this rapport through my blog.

First, I don't think it's important to get more aggressive, but if you do, test it and see. Second, you may want to check your affiliate links. I cloak mine, especially anything from clickbank because many people will find the product, then buy it through their own affiliate link.

Finally, I would question where your subscribers came from. If not a single one, out of 400, purchased your OTO or anything else, they might not be targeted to what you are offering.

Benjamin Ehinger

Why do people get so stuck up on this metric? Someones list makes 1$ per subscriber, some elses makes 3$, and another 0.2$... It is simply a statistic.