How Much Should I Charge For My InfoProduct?

LOL nobody wants to take a crack at this one?

Go for $37, not too high, not too low.

If you see it selling well, up the price - if not, lower it.

~Daniel

Rich

I'll give you my thoughts on this one bro... you gotta get a little advise right

Although my answer may not be what you are hoping for no one here can price this for you ...

Heres why ......

You know your niche, you also know your product

so the question shouldnt be 'How much should I sell for' but it should be 'Whats this worth to me' ?

You see Rich, Im not in your niche to know of its true value as a customer but I assume you have that insight ??

I think a good way to look at this would be to remove you as the creator for a moment and you look at your entire product package as a buyer in your niche...

go through the entire process that a customer would, what is the information on offer in front of you worth to you ?

Thats what I would do.... If you still feel unable to do this, how about you survey your current subscriber list ?

Tell them whats on offer and ask THEM what they would pay for such information.... Getting feedback like this from your current customers or subscribers could prove valuable

1 final comment from me bro is dont sell yourself short !! If know that your information is worth $xx then you sell it for $xx !

Notice I said whats your INFORMATION worth not your product

Best of luck with it, hope that helps

Dean

Thanks for the feedback guys! Dean I appreciate the time you took to post that, it definitely gave me a different way of thinking about it.

I'm thinking about $37, with a $27 "pre-launch" and an even better deal on the WSO (going up later today). I'm worried about fewer sales but...on the other hand if the price is higher you can get by with fewer sales, right?

You need to find the right combination between price and coversions Rich. Raising your price will lead to higher revenue although conversions may drop off. If your end profit is greater at the higher price point then stick with this.

i think in your previous efforts a sales price $12.95 may have "devalued" the image of your product in your customers minds. A decent ebook with quality content should be selling for $20-40. I would also consider including an upsale as part of your package and some future backend follow ups.

Nathan

Actually Nathan I think you are quite right. $12.95 was too cheap, and I'm not sure why I priced it at that level...in fact nearly every testimonial I got mentioned the low price in one way or another. I guess I should have taken the hint. In retrospect, I guess it was lack of confidence. But since I have added lots of content, and video tutorials, I am confident that $37 is a good price this time around.

$37 is good, and offer sale price to start of $27 i think like you said is good.

Rich,
glad to see you back online and marketing and good luck with everything, if I can help out just let me know.

I would recommend you test - drive some traffic to your site (at least 100 clicks if you don't want the math to get 'tricky') and use a split test software or google analytics and see what works best. You can test all sorts of stuff, but price is definitely one thing you can test quickly. Of course you need to decide what the end result should be - leads or max profit. If you have a good backend (and you should) then maybe a smaller front end profit would work. But you should really think about testing your customers rather than us warriors ;-)

Fellow warrior Paul Hancox has a book on this called Small Shanges, Big Profits - I can highly recommend it. I've used some simple cgi scripts in the past to do the split testing, but there are loads of things out there from free to silly expensive.

If you can work in a continuity program I'd recommend that too. Also, I'd recommend spending the $35 to copyright protect your works. You can do this online now at the copyright office.

You're stuff on backing up really is worth its weight in gold. Too many bus folks (and I be fellow warriors too) simple don't back up properly - or test their backups. Finding out they don't work while trying to restore is not fun. Paul Myers had an excellent 'story' about this topic in one of his recent newsletters.

Again, let me know if I can help - and test, test, test!

best,
--Jack

IMHO, it depends. What is the site? Graphics make a world of difference...

Also, do some market research. And perhaps let some warriors have a review copy. It always helps!

Mubarak

PS - If you do have review copies, I'll be happy to sign up

Mubarak

I would reccommend you look at your competitiors first and see what prices they're offering their's at and what kind of product it is, if you want to increase the price you'll have to look at what your product has that their's doesn't.

180 pages of content, hours of videos, and a members site.. for only $37?
I don't know what price points your market can handle, but as an affiliate I wouldn't even waste my time promoting 'just an ebook' at half your size, for 37.

I'd break this up: sell the ebook on the front, add the videos as an upsell, and make the website a forced continuity program.

Maybe $7 to start then move up?

Test.

Rename your product multiple times and send out offers with different price points.

Hey Jack! Long time no talk, great to hear from you. Thanks for the sage advice there.

I'm about to go live on the WSO because I want Warriors to have the best deal... but after reading the comments of Jason above I think I'll break the video out as an upsell after all. With DLGuard that is easy to do! And I guess load them into a $7(?) /mo continuity program and just be sure to deliver killer content every week.

Thanks for the advice guys!

Go for $ 27 as start. If u see that your product get good sale, just raise your price...its depends at your sales situation.

I think starting low is the way to go as a introductory offer, $27 sounds good. Then the offer can be left live for 1 week, or 50 sales. Then take it from there. Up the price to $35, then $47 until the sales slow down. Drop it back down to an ongoing 'special price' and you are done.

In the first place, you're the best judge to appropriately price the book. If you consider $37 is the right price, I would advise you to price the first 50 copies at a discounted price of $27. Later, you can price it at $37. This is a combination of right pricing and good advertisement sales pitch.

I wanted to share these few thoughts with you.

2 thoughts. I would let someone or a couple people close to you review your work and give you their estimates. I think that would allow someone to give you an honest estimate.

Also testing the market by putting a couple of test cases out there is also helpful. You could easily market the same titled product with a couple of different landing pages ( which would all have same content just different prices).

Interesting ideas guys, thanks for the input! I am getting some great ideas here today!