With This Hypothetical Scenerio In Front Of You, How Would You Answer?

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My current job will be ending in a couple months. I don't have a lot of options. I've come across a possible employer... They placed this scenario in front of me...

"if I gave you a project to market globally which had its own engine to drive it virally.....how would you help this along, keep it where it needs to be to remain in the publics eye and attention ?"

How would you answer? Obviously it's little to go on, so perhaps I should ask more questions to enable my giving a more solid answer... But maybe some of you have some idea as to how I should answer/question back...One note I'll make is that it could possibly be adult in nature, but am not sure. This is all I currently have to go on.
#main internet marketing discussion forum #answer #front #hypothetical #scenerio

  • Ask more questions. Take the time to know what you are getting into. Marketing comes down t knowing your customers and your product. If you don't know ether of them how can anyone expect you to make any worth while contributions?
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    • I agree. If it were you, what initial questions would you ask to get the information you needed to form an answer?
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  • My feathers (scales?) aren't even close to ruffled. What gave you that idea? Nearly every post in here is people looking to gain knowledge from others. This is no different.

    So ..Again...what questions would YOU ask based on the information in the OP to gain the knowledge you needed to answer the question...? Specifically...Not "ask what you need to know".
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    • "if I gave you a project to market globally which had its own engine to drive it virally.....how would you help this along, keep it where it needs to be to remain in the publics eye and attention ?"

      I'd be asking them probing questions about their concept of "viral." It seems quite possible their premise is flawed.

      You can't engineer virality. It's something quirky, refreshing and unexpected. It's the exact opposite of PR, which is carefully planned product placement.

      A couple of years ago some of Jewel's people got the bright idea to have her heavily made up as an "ordinary" person named Karen and sent her to a karaoke bar with some of her "officemates." The bar patrons would obviously realize this was Jewel. Hilarity (and virality) would ensue.

      So "Karen" got up there and sang a Jewel song. The deception was so good that no one realized it was her. Her PR flacks had to take the video and plant it in the media, where reporters dutifully wrote stories and there it was a minor sensation for a day.

      But the video, two years later, still only has about 600,000 views. Contrast that with cat videos which often get 10 million or more.

      If this prospective employer actually had a "viral engine" that worked, they'd have a software marvel on their hands -- and be talking to venture capitalists. They wouldn't need you.

      fLufF
      --
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  • Well, I would see myself as a project manager. Therefore, I would hire some of the top social media, ppc, seo, affiliate, and mobile marketing and advertising managers I could find in Elance and Odesk. There are job hiring sites out there but I think you will need some internet marketing and advertising help. You need to check out their feedback and rating, test their services as much as you can, and hire the freelancer that best suits your needs.
    • [ 1 ] Thanks
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    • Phenomenal man. Thank you for these specific ideas.
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    With This Hypothetical Scenerio In Front Of You, How Would You Answer?

    My current job will be ending in a couple months. I don't have a lot of options. I've come across a possible employer... They placed this scenario in front of me... "if I gave you a project to market globally which had its own engine to drive it virally.....how would you help this along, keep it where it needs to be to remain in the publics eye and attention ?"