$4,000 in two days...the death of cheap WSOs
to the warrior forum...
# 1: Any thread with the words "the death of" in the title MIGHT have
some good information.
But somewhere in there you're going to read something really stupid!
# 2: Many of the threads that talk about someone's actual experience
making money can be really cool. And you can almost guarantee in
most cases it won't work for you...lol.
But here goes.
Over 5 years ago I ran a WSO where I offered to do 3 sales letters.
The deal was I would write each sales letter in 24 hours and the
buyers would have to pay me the full $1,000 fee in advance.
At the time I was charging $2,500 to $10,000 for one sales letter so
this was quite a bargain.
In 2 days 4 people took me up on the offer and it took me around a week
to write those 4 sales letters.
(I know I said 3 sales letters but the guy had paid me and really wanted
a sales letter written and it was a nice product so I took 4 clients instead
of 3...so arrest me).
All the clients seemed happy with their sales letters and I made a nice amount
of money for a week's very hard work.
What I think is interesting is that there are so many people running such cheap
WSOs and many of the products are really marginal (or in some cases a total
pile of...wooops nearly broke the forum rules).
If I was to give one tip to aspiring marketers it's this:
Think of a way to deliver more value.
Then charge more.
When you give a lot more you can charge a lot more.
If you really know your best customers you can think through what
they really want and need and then go out of your way to deliver
it.
Online this is easy.
You have audio, video, reports etc etc etc that can all be delivered
as digital downloads for a few cents in bandwidth.
Give your customers real solutions that work and charge a premium
price and they'll be happy they paid it.
Forget about cheap prices. They really don't help anyone.
Most warrior forum members would be better off buying one product
a year and really applying it.
Kindest regards,
Andrew Cavanagh
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