19 19
19 19

Marketing my business (not internet, affiliate etc) but a 'real' B2B business - I'm stuck!

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officecorner
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I am not a marketer. I come here hoping to find professionals who can help me market my business... and I am confused!

SEO, SEM, PPC, Offline, Online, Content, Marketing Automation, Spinning, Backlinking, Social Media - or not? I don't really need to know what it takes. I just need the right person to market my services well. But I can't find them and I don't even know anymore who I am looking for!

I work as an IT Trainer, a very good one. I made a website. My local market is competitive yet my competitors have not harnessed online marketing! Surely, implementing well any sort of plan would put me well ahead of any of them. But that has not happened. What's more, I don't have kids, so if all I ever achieve is 5-10 sales per months, that's already plenty to live on. One booking can be €500-1000.

So here's my question: how do I go about finding someone who'll do whatever is needed for me to start seeing some sales on my website? What type of warrior am I looking for? What type of warrior would be able to look at the big picture, find the right approach, implement it and get me some bookings online for business?

I had copywriters who turned out that they could not write as well as I do on my own, SEO experts who gave me all the work to do myself, and more copywriters who redesigned my site instead of writing copy! I'm exhausted. And endless of offers at $99 or $599 or $5 but it's really not what I am looking for.

Ideally that perfect warrior would take it all of my hands, charge me handsomely at the end of the month for achieving our agreed targets and allow me to continue working on what I do best: training people.

Is that even possible?

PS: Sorry if my post is boring, obnoxious, confused, in the wrong forum.... I really am at the end of my tether with this! Thanks for your attention.

Any words of wisdom, private or public, MUCH appreciated!
#affiliate #b2b #business #internet #marketing #real #stuck
  • Profile picture of the author MovingAround
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    Hi,

    You will find people here who will fit the bill. However, it is important that you always ask for proof of achievements. Some people will not think twice about glorifying their achievements and resume, especially in the Internet. Like I said, the WF is a great start to find the sort of person you're looking for.

    Lastly, be extremely careful with SEO and any blackhat sort of stuff (I see you included spinning, which is a big NO). Over the last 12 months, things have changed in terms of SEO (and for the good), so you will find that building an online authority and social media sphere of influence will actually be your best strategy in order to have Google on your side.

    Hope that was of some help!
  • Profile picture of the author BudaBrit
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    Firstly, welcome to the site.

    Secondly, I think you need a copywriter, but I'm not sure of your budget or how your copy reads. I would recommend offline methods as well as online, as they can be incredibly effective.

    So I recommend to repost here: The Copywriting Forum

    But be prepared to pay for it. A lot of these guys have huge back catalogs of success stories, so you need not worry about their credentials. But they're not cheap.

    If you're just looking for that boost in online traffic, my personal preference is through article marketing, simply because it gets you far more targeted traffic than SEO. It also has the additional benefit of actually being good for your ranking.

    I can help with that, as can any number of people on the Warrior For Hire section.

    But I recommend checking out the copywriters. If you're in Ireland, then you'll get different results to mail drops than in the US but there are some UK based copywriters who can help.
    • Profile picture of the author officecorner
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      Thanks for the messages and encouragement.

      Article marketing, copywriters, SEO, ... I really don't want to get into ANY of this myself. I am really looking for someone or some company which will do all of this for me and give me results and charge a fee.
  • Profile picture of the author intergen
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    There are a lot of snake oil SEO's out there - its sounds like you have met a few already.

    I do this work for folks but I don't advertise here on the WF as most people here are looking for the $5 solution. I already have enough work and don't need any more.

    But to be honest I would look for someone local to your country or where you live. They will have a better lay of the land. I work at the national level for clients as well as do local SEO in California - my local SEO chops can't be beat by anyone and I get my local clients all to the top of the SERP's and they see 30 - 40% increases in sales.

    Do a search in your local area. Some of the best most reputable SEO's are on SEOmoz. Its a monthly cost of $99 and more. So only the serious ones "live" there. Less snake oil more solid information and options.

    You can always check Linkedin too for your local area.
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  • Profile picture of the author thedark
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    Well, since you get 500-1000 euro for every booking, then you should have some money to invest. Going after the "free" offers will drive you nowhere. You can afford to pay 25-50 euro for every sale you make and you will rake in profits.

    If you are interested, I know a lot of paid targeted traffic sources that I can help you out with. I am also located in the European Union.
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    • Profile picture of the author officecorner
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      Originally Posted by thedark View Post

      Well, since you get 500-1000 euro for every booking, then you should have some money to invest... You can afford to pay 25-50 euro for every sale you make and you will rake in profits.
      By all means, someone converts a booking and take my 50 euro - as many as they like in a month, really!

      Originally Posted by thedark View Post

      If you are interested, I know a lot of paid targeted traffic sources that I can help you out with. I am also located in the European Union.
      Thanks for the offer, I am not interested in traffic sources, just someone who will do this for me and I don't even have to know what method they used to achieve a booking.
  • Profile picture of the author BudaBrit
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    It's worth getting a seperate copywriter to make your sales page/direct mail/etc., and then someone else to take care of the nuts and bolts marketing.

    As I said, if you've not got a pro sales page, check out the copywriting forum.
    • Profile picture of the author officecorner
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      Is there such a thing as a marketing coordinator who can take this on?:confused:
      • Profile picture of the author Stuart Walker
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        Originally Posted by officecorner View Post

        Is there such a thing as a marketing coordinator who can take this on?:confused:
        You need lots of different skills so you'll probably need lots of different people. Check the Warrior For Hire section and look for the different aspects you need done.
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        • Profile picture of the author officecorner
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          Originally Posted by RockingLastsForever View Post

          You need lots of different skills so you'll probably need lots of different people. Check the Warrior For Hire section and look for the different aspects you need done.
          I don't know what aspects I need done because marketing is not my thing. That's why I'm hoping to find someone who comes up with a good plan.
          :confused:
      • Profile picture of the author MikeTucker
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        Originally Posted by officecorner View Post

        Is there such a thing as a marketing coordinator who can take this on?:confused:
        It sounds more like you need a VP of Marketing, someone who will
        hire your online marketer and run both your offline and online efforts.

        Join your local Chamber of Commerce or business partnership and
        network a little. You'll find plenty of successful professionals who will be
        able to help you coordinate this.
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        • Profile picture of the author officecorner
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          Originally Posted by MikeTucker View Post

          It sounds more like you need a VP of Marketing, someone who will
          hire your online marketer and run both your offline and online efforts.

          Join your local Chamber of Commerce or business partnership and
          network a little. You'll find plenty of successful professionals who will be
          able to help you coordinate this.
          Thanks. VP of Marketing! Sounds impressive. Good suggestions, the talent pool around here is limited in my experience - and many people calling themselves internet marketing experts who really aren't all that at all, it's been so frustrating! - that's why I took to WF

          I tried "marketing manager" and "marketing coordinator" in Warriors for Hire but no match. :confused:
          • Profile picture of the author MikeTucker
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            Originally Posted by officecorner View Post

            Thanks. VP of Marketing! Sounds impressive. Good suggestions, the talent pool around here is limited in my experience - and many people calling themselves internet marketing experts who really aren't all that at all, it's been so frustrating! - that's why I took to WF

            I tried "marketing manager" and "marketing coordinator" in Warriors for Hire but no match. :confused:
            haha! Well it only "sounds" impressive... Any VP knows that his or her
            title actually means they are the workhorse that gets blamed for
            everything. :p
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  • Profile picture of the author BudaBrit
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    Check out the Warrior for Hire section, there may be someone.

    It's possibly even less work, though, to hire a copywriter to write your sales letters and then an article marketer to get your online traffic.

    Both of which are available here.

    As with everything in life, just look at it simplistically and don't overthink things. The more you overthink, the more time you'll spend doing tasks you don't need to do.
  • Profile picture of the author officecorner
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    Most definitely impressed with the response on the forum. I can not thank you enough.
  • Profile picture of the author jgant
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    I feel your pain, but it's tough. Sounds easy hiring people and services, but it's not.

    Research marketing services and check their references. You really want a service that generates sales.

    I promote local businesses for commissions (in a different industry than you're in), and I can tell you I generate a lot of revenue for my clients. I get paid for results only. It's a concept worth exploring ... but you'll have to pay more than 50 Euros per sale ... probably 100 per sale would get some effective people interested as long as you can handle unlimited volume.

    If you're not interested in paying commissions, you have to take your chances with flat rate services. Before you choose a service, you need to know how you want to market - be it SEO, PPC and/or social media. Some services do all 3 while some focus on one. There's also media buyers, but am not sure you want to invest that much each month.

    If your budget is less than $1,000 per month, you're pretty limited if you wish to hire it out. I echo the sentiments above about being careful with SEO. Before you know it, your site will be penalized for hiring the wrong service. Be very careful.
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    • Profile picture of the author officecorner
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      Originally Posted by jgant View Post

      I promote local businesses for commissions (in a different industry than you're in), and I can tell you I generate a lot of revenue for my clients. I get paid for results only. It's a concept worth exploring ... but you'll have to pay more than 50 Euros per sale ... probably 100 per sale would get some effective people interested as long as you can handle unlimited volume.
      I would very happily pay a commission on sales. Thanks for all your comments, jgant.

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