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Organic traffic list vs paid one?

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Kush Sharma
Kush Sharma
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Hi,

I've been hearing about lists ever since i dived into affiliate marketing, and today when i saw a 90s video of a self made millionaire talking about the same concept (offline way), it just further reinforced the fallacy in my skepticism about it.

So here's what i want to know. If i have a squeeze page, then what is the difference in the rate at which your list builds when you use -

1.ppc
2.organic traffic

and in the case of the latter, does your domain name and squeeze page have to be seo optimized, or do you solely rely on other traffic methods like article marketing, blog commenting, etc , or both?

Thanks.
#list #organic #paid #traffic
  • Profile picture of the author jgant
    jgant
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    With PPC, you can drive as much traffic as you can afford. The tricky part is will it generate an ROI. If not, organic, albeit slower and fewer, is better.

    I jumped into a new niche 2012 with an email marketing focus. I spent thousands on traffic. I built a decent list fast, but lost tons of money. The subscribers weren't very responsive at all.

    I switched gears. I cranked up my blog adding 100 quality posts (wrote like a mad man), built up traffic and now attract subs from the blog. I have far fewer subscribers per day, but I generate more revenue each week because they are far more responsive. Moreover, as my blog gains more traffic (is growing every week), I'll attract more and more subs without having to pay for each sub.

    I know many marketers do very well with paid traffic for subscribers, but I never made it work very well.
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    • Profile picture of the author Kush Sharma
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      Originally Posted by jgant View Post

      With PPC, you can drive as much traffic as you can afford. The tricky part is will it generate an ROI. If not, organic, albeit slower and fewer, is better.

      I jumped into a new niche 2012 with an email marketing focus. I spent thousands on traffic. I built a decent list fast, but lost tons of money. The subscribers weren't very responsive at all.

      I switched gears. I cranked up my blog adding 100 quality posts (wrote like a mad man), built up traffic and now attract subs from the blog. I have far fewer subscribers per day, but I generate more revenue each week because they are far more responsive. Moreover, as my blog gains more traffic (is growing every week), I'll attract more and more subs without having to pay for each sub.

      I know many marketers do very well with paid traffic for subscribers, but I never made it work very well.
      Thanks Jgant, that was exactly the reply i was looking for.

      What do you think of using both the approaches?
    • Profile picture of the author Alexa Smith
      Alexa Smith
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      "Organic" and "paid" aren't really two "opposites".

      Search engine traffic can be either free (SERP's listings) or paid (AdWords - that still mostly comprises people typing keywords into a search-engine, though there's the "content network" too).

      Non-search-engine traffic can also be either free (e.g. from article marketing) or paid (e.g. from solo ads emailed to targeted lists).

      One could argue that you're paying either with money or with effort, either way.

      Search engine traffic is the kind that I least want to attract to any of my sites.

      Personally, I'd advise you not to put too much of your time and effort into trying to attract "organic SERP's" traffic, for two main reasons: first, it's very precarious and makes your business Google-dependent, and any business that's Google-dependent is no more than one algorithm-change away from a potential accident (or even a potential disaster), as so many Warriors have been finding out over the last year or two, some of them to their very great cost; secondly, for me, search engine traffic has been uniformly the worst-converting traffic out of everything I've ever tried - search engine visitors to all my websites typically stay the least time, view the fewest pages, opt in the least often and actually buy anything by far the least often. I admit I do get tons of search engine traffic to all my main sites (because high rankings for multiple keywords happen to be a minor side-benefit of the main targeted traffic-generation method I use) but I'd hate to have to make a living just from that traffic.
  • Profile picture of the author Moneymaker2012
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    PPC is the best way I believe and its quickest way to get targeted visitors but only when you know what you are doing and you have big budget else you should go with organic side.
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  • Profile picture of the author carldavies33
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    Good question. Yes, you want your squeeze page to be SEO optimized for search. You want to be using a combination of Paid and organic traffic to be getting a targeted subscriber base. That's my personal recommendation.
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  • Profile picture of the author jasondinner
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    Organic list building is nice, but you shouldn't sit around and wait for that to build up.

    Paid traffic gets you results IMMEDIATELY. And PPC isn't the only paid traffic method out there. There's

    Banner buys
    solo ads
    text link buys
    newsletter sponsor ads

    If you're playing in a super competitive niche (and you should be because it just means there is money to be made from it), it will take you a really long time to build anything worth building if all you do is wait for the organic traffic to come around.
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