If you do this, you SUCK.

by 24 replies
32
I'm going to keep this simple.

If you create a landing page with a top "x" list, and then you divide that list into 10 pages that people have to click for each part of the list, you SUCK.

"wahhhh but you have to get them clicking." No. No. Shut up. You have to appeal to what they want and THAT'S IT. If they don't WANT to click your links, you shouldn't be making websites.

All this does is:
1. Make your article WAY MORE ANNOYING TO READ.
2. Ruin their ability to quickly scan the information


If you have to force people into clicking 10 times to read your stuff and convert at a decent rate, YOU SHOULDN'T BE ONLINE.
#main internet marketing discussion forum
  • Sounds like you have been visiting Yahoo and reading their articles.

    Very annoying!
    • [1] reply
    • Yahoo clearly has no idea what they're doing!

  • More like looking up top lists of _____ foods on google. Almost every single page is horrible. I'm talking 70+% of these people breaking their content and not even using html 5 or a real slideshow to make it more easy to navigate.

    Idiots. This is what happens when popular opinions are bad.
    • [1] reply
    • Man, those foods you were looking for must be really tasty to get you upset like that.:p
  • Ha yea I hate that too. When I click on an article and it's like that I close it immediately.
    • [1] reply
    • In my experience, those multi-paged "articles" do get me clicking through, almost to the end. But by that time, my urge to follow along to another article, let alone opt-in to something is down to about zero. After all, while you've given me what I expected (hopefully), you've also proven willing to waste my time on an annoying format, so I do not trust you.

      When I get through those articles, I actually experience a fear of clicking elsewhere on the page, expecting pop-ups, or other weird/annoying things to happen if I do. I expect other articles presented to turn out to be advertisements. I expect any attempt to go higher up in the chain, to find more interesting articles, to be pretty much fruitless, filled with the same click-click-click annoyances. And I oftentimes decide NOT to click on the last of the series. Top ten? a lot of times I'll stop at #2, assuming that #1 will be some annoying or disappointing pitch.

      Basically, that format tells me your page will waste a lot of my time navigating through it, so it's not worth the effort. So, in my experience, yes, you'll get me to click through your pages on a single topic that caught my eye. But as soon as I'm done with your article, I'll be off to google to find a different, higher quality, website to surf around on.
      • [ 1 ] Thanks
  • It's only Tuesday, and we have a winner for this week's "Most Pointless Rant" award.

    And, of course, the poster used a blind headline, to make sure s/he wasted as much of other people's time as possible...


    Paul
    • [ 14 ] Thanks
    • [4] replies
    • Hi Paul,

      ...thus inflicting a similar kind of unwanted clicking on us that the rant was about in the first place. :rolleyes:
      • [ 2 ] Thanks

    • Thread still not locked...
    • It's Wednesday, Paul.
      • [3] replies
    • LOL!!
      His post did give me a little giggle though. Always good to have a rant on the forum haha
  • It gives them 10 times more opportunity to advertise to you.

    So I guess it's actually quite clever. We know we all click through them if we are interested in what it is. So why wouldn't they do this?
    • [ 2 ] Thanks
  • Banned
    So, get over it and go through the list. If this is something you really want to know you shouldn't have a problem doing it?
  • Basically, I do agree. It is to increase the number of clicks on their web site because they want to make more money. People will pay more if the web site gets more page views. However, this will not help you in sad sense. Try it if you do not believe me. People will click only once. After that they hit the dreaded back arrow. Yeah, it will increase you bounce rate big time - believe me.
  • A lot of those articles are made for viewing on a mobile device - If you don't have one yet...

    YOU SUCK!
    • [ 1 ] Thanks
  • [DELETED]
  • LOL, complaining about marketing techniques on a marketing forum :rolleyes:

    Maybe the thread should be titled "If You Do This, You MAKE MORE MONEY"

    Yes, it's a pain in the butt for users but judging by how many big-name sites do it, the additional ad revenue outpaces the people who leave because of it.
  • Tell this to huffingtonpost, whitehouse, bleacherreport, mashable etc etc they use this curtion model alot and it works..
    • [1] reply
    • "Works" as opposed to what other condition that we can see that has been tested?

      I haven't seen of complaints about single page presentation. Breaking up an article into several pages is a tactic used to force another page visit to refresh ads.

      If a popular source happens to use a particular approach, it certainly doesn't deem it automatically as the best.

      Daniel
      • [ 2 ] Thanks
  • Sometimes i wish i had a timemachine, shoulda be fun.
  • What if after reading 2/3 of an article you were required to subscribe or pay to read the remaining 1/3 of the article?

    Is it similar to reading a 'short report' without any real details, but to get the full details you must pay for the full report?

    It depends on if you need the information or not. How far you are willing to go.

    Jeffery 100% :-)
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  • 32

    If you do this, you SUCK.

    I'm going to keep this simple. If you create a landing page with a top "x" list, and then you divide that list into 10 pages that people have to click for each part of the list, you SUCK.